It also can help us expand our online reach and find new potential customers. But are you truly getting the most out of those social contacts when it comes to marketing?
I’m willing to bet your answer is “no.”
For most of us, time is an issue. The reason you might not be doing more to monitor your social streams and pay more attention to what your leads are doing and saying might be because you don’t have the time. That’s understandable.
Knowledge is another issue. Maybe you or your team are not clear on positive techniques to leverage your Twitter contacts, without coming across as too commercial.
Fortunately, there are tools out there that can help. Those resources, combined with a bit of advice, can help you benefit from your social contacts in ways you never imagined.
1. Start with Smart Tools
We’re seeing more tools enter the marketplace that integrate lead gathering and monitoring with social media. Nimble is a great example. It’s straight-forward Customer Relationship Management (CRM) software with social listening added in.
Now, instead of simply recording notes for a contact, you can better keep track of what they’re saying on Twitter, follow their career moves on LinkedIn, and share their content on Google +. So in other words, you can listen, connect and learn from them. You can also help them become more successful.
You can also set up alerts in platforms like Hootsuite so you know when any of your customers Tweet something you can share or respond to.