When it comes to email marketing, you’ve got a fantastic opportunity to connect with existing and potential customers when they’re ready to buy. After all, their next favorite shirt/hat/business service is just a click away!
But how do you get people to sign up for your emails in the first place? Let’s look at a few options.
#1. In the Checkout Process
This is standard fare: when a customer is checking out to buy something from you online, you can include a box to check if they want to receive updates from you. One sly way to get more signups is to automatically check the box. If someone isn’t interested, they can uncheck the box. Most will leave the box checked, and you’ll end up with more email subscribers. Continue reading “Email Marketing: Offer Opt-In—Or Miss Out!” »