As a small business owner, you likely strive to cut corners. After all, you feel every penny leaving your company, so spending money unnecessarily isn’t in your vocabulary. But do you realize there are some things you absolutely shouldn’t skimp on? Doing so can keep your company from growing, and can make you look unprofessional.
1. Graphic Design
Trust me on this one: early on, I tried designing my own company logo. It didn’t go well. Because your logo and your marketing collateral are the first things people see of your brand, you want to ensure that what they see is professionally designed and visually appealing. And unless you’re a designer yourself, you’ll have to hire a graphic designer to get the look.
But don’t despair: graphic designers are much more affordable these days. You can hire a freelancer, or even an aspiring college student, at a reasonable price. You can also look at crowdsourcing options like 99Designs, which let you get multiple concepts from different artists for a low price. Continue reading “3 Small Business Services Not to Skimp On” »