You have a gorgeous website, but it only has a handful posts or you’re gearing up to go live, and oops…your content is lackluster. What can you do to bolster your lack of content? Well, barring your ability to time-travel or clone yourself, the only thing you can do is change your habits around blogging from this point on. If you devote yourself to consistent effort, you will, through the magic of time passing, soon have an abundance of beautiful posts on your website. The biggest barrier between you and consistent posting is excuses. Accept no more excuses from yourself and use these three amazing tips to support you in your quest to write consistent blog posts.
1. Set up a content calendar and stick with it.
Your content calendar is your new best friend. You may have to experiment to see what timeframe works best for you and your blog, but in general it is helpful to have confirmed topics for at least the next several weeks ready. This schedule becomes the backbone of your plan for consistent blogging.
Create a companion document where you store all of your assorted blog post ideas. It could be something as simple as a cloud spreadsheet. Feel free to include source links to other posts where relevant. A content calendar allows you to pace your writing. It keeps you looking ahead and planning the next post, relieving you of the anxiety of sitting before a blank page, stressing over “what should I write about?”
Check in with your calendar on a weekly basis and remember to plan ahead. The main idea is to create an environment where perseverance is built into your program.
2. Engage with other writers.
You are not writing in a vacuum, so you need to remain aware of what is going on around you. Pay attention to other writers (yes, you’re a writer too now!). When you find ideas or opinions that stick with you, engage the writer. Comments, emails, or blog posts are all valid means of communication, but ideally your engagement with the idea is significant enough that you can devise a topic for a blog post. Remember, the objective is not to create controversy or bash another writer, but rather to participate in dialogue.
Because the nature of the web is interconnected, it is important to link to your fellow writers. The connections you cultivate in this manner help you build your network of writing colleagues. You may not see overnight results from this outreach effort, but as you establish yourself, your steady and respectful endeavors will eventually succeed.
3. Be committed to the long-term.
The fact is most of the benefits of blogging take time to mature, so prepare yourself from the beginning for the long haul. One of the best ways to convince yourself to stick with it is to promote the heck out of your blog. Add the URL to your email signature, link to it from your Twitter profile, and even put it on your business card. This puts pressure on you to create content.
Use your social media accounts to share your latest post or even an older post if it’s relevant to the conversation. Just like you have a five-year business plan, you need to have long-term vision for your blog. By recognizing the challenges of blogging from the outset, you can benefit from the experience of others and maybe eventually share your insights with the next generation of new writers. Good luck!