Frustrated because you haven’t accomplished what you wanted to with your business? Instead of pointing the finger at everything from the economy to your lackluster clients, you might need to turn that finger around and point to yourself. As the owner of your business, you’re the one responsible for making your goals a reality. If that’s not happening, it might be due to one of these reasons.
You Think It’s Not Your Job
If you’re not holding yourself accountable for achieving your goals, who do you think should be responsible? Even if you have a team to help you work toward your goals, it’s still on you to stay on top of people and move your team toward those objectives. After all, no one cares as much as you do if they achieve those goals or not.
You Haven’t Created Steps to Achieve Them
Goals don’t happen by magic. They require an action plan to take you from where you are to where you want to be. And in that plan are steps and tasks. You might be responsible for some of those tasks, while others on your team might be able to handle others. But the key is outlining what needs to be done to achieve those goals, then follow up to make sure each person stays on track.
You’re Not Investing Time in Your Goals
Sure, you’re strapped for time, but if you’re serious about growing your business, you will carve out time to work on those goals. If not, you have no one to blame but yourself.
You’re Not Investing Money
If you want to increase sales by 25%, you likely need to reinvest some of your profits into more marketing or hiring a new salesperson. It takes money to make it, as they say. Don’t be cheap and expect to get the results you want.
You’re Trying to Do It All Yourself
This is common for entrepreneurs, but futile. You can’t succeed on your own. So ask for help! Whether it’s a freelancer who can take the burden of writing blog content off of your shoulders or the part-time accountant who helps make sense of your finances, you need people to help you do more.
Stop making excuses. You can achieve whatever goals you set for your business. But you’ve got to declare them (writing them down sets the tone and helps you keep them at the front of your mind) and take steps to making them a reality.