I speak to so many entrepreneurs who suffer from a new form of condition afflicting so many people: videophobia!
Now, I’m not sure if you’ll find the term “videophobia” in any medical books and I’m sure no one is teaching this in medical schools. That said, I’d define videophobia as the fear of being in front of a video camera.
Videophobia is my crusade because I know video is the most cost effective way for entrepreneurs to promote a start-up or business.
Let’s face it, starting a business requires a lot of capital at first and not every start-up has enough of a budget to make a big splash to attract attention! Video allows even the smallest of companies to play a bigger game.
Are you suffering from videophobia?
I’ve listed 5 warning signs that will allow you to find out if you are afraid of the camera:
1. The Technophobe
Are you intimidated by all the video technology and equipment options?
One of the biggest shockers I deliver when I speak about video and YouTube marketing is that it’s NOT about the technology, it’s about the message & the strategy!
Here’s another big shocker – you don’t really need much equipment to get started with video. If you have a point & shoot digital camera, camcorder, computer, smart phone or ipad you are more than equipped.
You can open a free YouTube account in a matter of minutes and you’re set to change the world with your message!
Don’t get hung up on recreating Hollywood-style videos because that will just get you to … procrastinate.
2. The Perfectionist
The Perfectionist is nothing more than a Procrastinator disguising as someone who is looking for perfection before taking action.
Every time I speak at events, I always get someone asking me if they should consider simple videos where they sit in front of the camera and deliver their message or should they focus on those sleek-commercial-like-videos they are “planning” on producing.
If you are constantly in “planning or perfecting mode”, you aren’t taking action and that is procrastination in action!
When it comes to video the only way you’ll achieve “perfection” is by putting out consistent content out there and getting feedback from real people and becoming better and better at producing high-value videos.
3. The Procrastinator
You know you could have more web traffic, more clients and more profits if only you’d stop putting off doing your videos. It’s funny how you never seem to find the time to work on your videos, because you don’t know where to start.
Oftentimes, the real challenge with video is just getting started! If you’re like most entrepreneurs, you’re probably overwhelmed by the very idea of doing video, so it’s no wonder you’re not sure where to begin. It can be very intimidating, especially if you don’t have someone guiding you.
The easiest way to make sure you start integrating video into your business, is to “Just Do It” and work with someone that can help you take what you’ve started to the next level.
4. The Camera Shy
Have you said this to yourself when it comes to video: I don’t look or sound a certain way. I really don’t like how I look on camera. My forehead is too large. My mouth is too small. I don’t know where to look. I don’t know if I’ll know what to say and how to say it. What if I sound like a fool? What if people hate what I have to say?
If those thoughts go through your mind, then you’re self-conscious about the way you look or sound on camera. Welcome to the club!
Most of us have hang ups about the way we look or sound, but that shouldn’t stop you.
First off, you can get started today by creating high quality videos that don’t require you to show your face. If you do decide to show your face, rest assured that in time, you’ll become more comfortable with the way you look & sound!
5. The Clueless
This is the scariest of all the conditions. The Clueless doesn’t necessary suffer from videophobia, they simply have no plan or strategy when it comes to video and video marketing because they don’t even know they should include video in their business.
Video is NOT a silver bullet. Just like any other marketing activity in your business, you NEED a strategy and you NEED to be clear on your intentions. You’ve got to decide on the goals for your video before you start shooting. A well-thought out plan will guarantee that your video gets the results you want and long-term you’ll be able to monetize those videos.
Whether you’re an aspiring stay-at-home parent or just an eager entrepreneur with an idea you want to pursue, CorpNet can make it possible for you to start a business with free resources, powerful tools and easy-to-follow guidance on how to incorporate a business, S-Corp or other appropriate business structure, while handling the necessary business filings.