When trying to measure results for your marketing campaign, you have to know what to look for. Certain types of data can be extremely beneficial in helping you understand what’s working and what’s not. Here’s what you should be paying attention to.
Your Website/Blog Analytics
Understanding which pages or posts people are flocking to on your site or blog can help you understand how to continue to connect with your audience. If you sell 5 products and are seeing a flood of traffic to one particular product page, but not many sales, you know that people are interested in it, but something’s keeping them from buying. Maybe it’s the price or the purchase process. Dig deeper to get to the bottom of it so you can leverage all those website visits into sales.
For your blog, seeing which posts people are clicking on the most can help you determine what topics your audience cares about. Then you can write more of it. Also, seeing where your traffic is coming from (press releases, ads, social media) can direct where you put more attention in the future.
People are talking about your brand online, and you must stay on top of these mentions so you can take the necessary actions. When people write negative reviews for your brand on sites like Yelp, you need to respond immediately, apologize, and rectify the situation. If people are talking positively about your brand on social media, you want to thank them for their support. Google Alerts is one tool you can use to track mentions of your brand.
Press Release Results
If you use press releases as part of your public relations strategy, you need to know if they are helping you achieve your goals of greater reach and clicks. Using a distribution service like PRWeb, you get access to a visibility report that will tell you how many people clicked and read your press release, as well as how many shared it. This can help you tweak future press release topics to maximize their efficiency.
Email Open and Clickthrough Rate
Email marketing can be effective to help you build sales, but only if people are responding in the way you want. Use your email marketing software program to look at how many people are opening your emails, and how many are clicking links in them to get to your website. Low rates mean you need to spend more time creating more appealing emails.