As a small business owner, you can likely list multiple people who have helped you get where you are. That might be a mentor, a company that provides great small business software, an outstanding small biz journalist, or an app that helps you get more done.
There are Twitter users, and then there are influencers. You know the ones: maybe they’ve got thousands of followers, and everyone turns to them to get advice on a particular subject. Or maybe they carry on engaging, far-reaching conversations. Or maybe they always have something interesting to share, and their content spreads. People hear them, and they have a presence.
When you get to a point in your business where you need help, you’ll probably come up against the question: what type of help should I hire? Factors like how much help you need, your budget, and the area of specialty you need assistance with will all factor into your decision.
You pride yourself on being on top of tracking web traffic on your site. You know where people are coming from and what they’re doing once they land on your site. But...what do you not know about the people you’re failing to capture? verizon Do you know where your marketing efforts fall short, or which channels could potentially bring you tons more business that you’re currently ignoring?
When it comes to finding new customers, you’ve done it all: set up social media accounts, advertised it, handed out business cards, schmoozed at local events, started a blog ...what could possibly be left? Those are all a good start, but sometimes you have to dig below the surface of online strategies to bring more customers to your door.
With so many trends in technology and marketing, it’s hard to know what to latch onto and what to leave behind. Here are a few you should seriously consider before diving into.
Not every business owner is analytical in nature. When it comes to running and marketing our businesses, you may not automatically know what to measure, or sometimes even how to measure it. One area where measuring and analytics are essential is in your marketing. How can you know if a strategy is working if you don’t compare before-and-after scenarios? Here are the key performance indicators (KPI) you should start with to better assess your marketing results.
Making your business more efficient doesn’t have to be an expensive endeavor. In fact, there’s much you can do without spending an arm and a leg. These ideas can help you realize more profits and be more productive in your small business. 1. Increase the Money You Make From Existing Customers It takes time and money to acquire brand new customers. In fact, one key metric you should be tracking in your business is your customer acquisition cost. Typically it’s fairly expensive, so you want to keep that cost down. It’s a much more efficient use of resources to find ways to make your existing customers so thrilled with you, that they will want to spend more with you.
We hear a lot of buzz about young twentysomething entrepreneurs who have skyrocketed to financial success and fame. But does that mean that youth always brings the best results for entrepreneurs? Or are older business owners more likely to succeed, since they’ve got more work and life experience?
We know that social media is great for networking. It also can help us expand our online reach and find new potential customers. But are you truly getting the most out of those social contacts when it comes to marketing?