Anita Campbell

//Anita Campbell
Anita Campbell

About Anita Campbell

Anita Campbell serves as CEO and Publisher of Small Business Trends LLC, an award-winning online publication and the premier source of information, breaking news and advice covering issues of key importance to small businesses. Small Business Trends reaches over 2,000,000 small business owners and entrepreneurs monthly. It is one of the most highly-trafficked independent destinations on the Web exclusively focused on small businesses. Anita’s expertise is quoted in places such as the New York Times, Fortune and USA Today, as well as publications from companies such as IBM, American Express and Merrill Lynch. Anita has served on numerous Boards, including the Board of NEOSA (the technology network of COSE, Council of Smaller Enterprises); the Center for eBusiness and Information Technology at the University of Akron College of Business; and NorTech. She has a B.A. degree from Duquesne University and a J.D. degree from the University of Akron School of Law. She completed an executive education program at the University of Michigan Business School.

How to Become Big on Twitter

There are Twitter users, and then there are influencers. You know the ones: maybe they’ve got thousands of followers, and everyone turns to them to get advice on a particular subject. Or maybe they carry on engaging, far-reaching conversations. Or maybe they always have something interesting to share, and their content spreads. People hear them, and they have a presence.

2019-09-03T05:46:30-07:00July 23rd, 2014|Categories: Growth and Expansion|Tags: |

Should You Hire Interns, Freelancers, or Employees for Your Small Business?

When you get to a point in your business where you need help, you’ll probably come up against the question: what type of help should I hire? Factors like how much help you need, your budget, and the area of specialty you need assistance with will all factor into your decision.

2019-12-04T06:20:52-08:00July 9th, 2014|Categories: Ongoing Management and Protection|Tags: , |

How Many Customers are You NOT Attracting?

You pride yourself on being on top of tracking web traffic on your site. You know where people are coming from and what they’re doing once they land on your site. But...what do you not know about the people you’re failing to capture? verizon Do you know where your marketing efforts fall short, or which channels could potentially bring you tons more business that you’re currently ignoring?

2019-12-02T11:18:58-08:00June 25th, 2014|Categories: Growth and Expansion|

New Insights Into 5 Tried and True Online Strategies for Finding New Clients

When it comes to finding new customers, you’ve done it all: set up social media accounts, advertised it, handed out business cards, schmoozed at local events, started a blog ...what could possibly be left? Those are all a good start, but sometimes you have to dig below the surface of online strategies to bring more customers to your door.

2019-09-03T05:47:07-07:00May 21st, 2014|Categories: Growth and Expansion|

What are Key Marketing Performance Indicators You Should Pay Attention to?

Not every business owner is analytical in nature. When it comes to running and marketing our businesses, you may not automatically know what to measure, or sometimes even how to measure it. One area where measuring and analytics are essential is in your marketing. How can you know if a strategy is working if you don’t compare before-and-after scenarios? Here are the key performance indicators (KPI) you should start with to better assess your marketing results.

2019-12-02T11:09:36-08:00April 22nd, 2014|Categories: Growth and Expansion|

5 Strategies to Streamline Your Business — Cheaply

Making your business more efficient doesn’t have to be an expensive endeavor. In fact, there’s much you can do without spending an arm and a leg. These ideas can help you realize more profits and be more productive in your small business. 1. Increase the Money You Make From Existing Customers It takes time and money to acquire brand new customers. In fact, one key metric you should be tracking in your business is your customer acquisition cost. Typically it’s fairly expensive, so you want to keep that cost down. It’s a much more efficient use of resources to find ways to make your existing customers so thrilled with you, that they will want to spend more with you.

2019-09-03T05:47:10-07:00April 15th, 2014|Categories: Ongoing Management and Protection|

Does Your Age Affect Your Success as an Entrepreneur?

We hear a lot of buzz about young twentysomething entrepreneurs who have skyrocketed to financial success and fame. But does that mean that youth always brings the best results for entrepreneurs? Or are older business owners more likely to succeed, since they’ve got more work and life experience?

2019-12-02T11:05:39-08:00March 18th, 2014|Categories: Startup and Launch|