Finding the Best Marketing Channels to Acquire Website Traffic

Congratulations! You’ve secured your new business name, formed your company, and launched your new website. Now what?

Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right?

You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for.

This is a typical scenario we run into with startups. Between the excitement […]