The Importance of Customer Reviews and Why You Should Encourage Them

Opening up your business to online scrutiny feels like under-dressing for harsh winter weather –  you’re not always prepared for the bitterness, and it can sting.

Your business is both your passion and livelihood, something you’ve worked hard to create. The thought of a customer having anything but a positive experience with your brand seems bad enough. It’s even more daunting when the customer can easily post a scathing review where other prospective clients are sure to see it.

But if you position yourself to not only manage but also leverage customer reviews, it […]