Howard Greenstein

//Howard Greenstein
Howard Greenstein

About Howard Greenstein

Howard Greenstein is President and Marketing Technology Strategist at the Harbrooke Group, Inc. He helps companies to communicate better with customers by helping them use technology opportunities more effectively. His clients include large and small businesses and nonprofits. Greenstein writes the Start-up Toolkit Column at Inc.com, and teaches the Wired Nonprofit class at NYU's Heyman Center for Philanthropy and Fundraising.

Creating a Banking Relationship

Money is the key to keeping your business going. You may be in an early stage, just planning or incorporating your business, but you should have thought through the issue of money, including how you’re going to make it, keep it coming in, and keep that cash flow increasing over time.

In the past, banks were a natural choice for loans, as most people had their own personal accounts in a bank and had relationships with the bankers there. While some of that has changed, there’s still a lot to the idea of […]

2019-09-03T05:48:39-08:00March 20th, 2013|Categories: Ongoing Management and Protection|Tags: |

Run Your Business Like a Community

I attended two meetings about Community Managers this past week, and both got me thinking about how businesses always benefit from connecting with their customers like a community. What is a community manager, you may ask? Tim McDonald of the Huffington Post Live likens it to being like a "magnet" that brings people toward your business. Community managers typically work on the social media and web presences of companies, helping guide conversation with a light hand and keep fans of the company engaged. If you could add in great friendly communicator, customer service maven, metrics fan and a desire to get everyone on board with your company's brand – that would be a community manager. Sounds like a helpful role for someone who is starting a business.

2019-09-03T05:48:42-08:00March 6th, 2013|Categories: Growth and Expansion|Tags: |

Why Your Startup Needs an NDA

If you are starting a business, you may be lucky or smart enough to have a truly unique business idea. Perhaps it is a method or product that can be patented, or a unique way of doing business. Very few people in the world know the secret formula for Coca-Cola, or the exact combination of herbs and spices that Col. Sanders put into his fried chicken.

2019-09-03T05:48:46-08:00February 22nd, 2013|Categories: Ongoing Management and Protection|Tags: , |

Why Google+ is Important for Small Businesses

A recent Wall Street Journal article states "There's No Avoiding Google+." If you're starting a business, especially a web-centric or local business, you should pay a bit of attention to Google+, and for some businesses, you should embrace it fully. It has the potential to increase your exposure to customers and improve your search ranking.

2019-09-03T05:48:52-08:00January 31st, 2013|Categories: Growth and Expansion|

How to Find a Coach

Several years ago when I was running continuing education programs in business at NYU, two faculty members approached me about creating a program in coaching. As an intrapreneur, I championed the program and also took the classes. Coaching is a very valuable skill set, so as an entrepreneur, I've benefited from having coaches to hold me accountable, set and keep goals for starting a business and running it. I've been out of the "business" of coaching for a while, but I asked one of my former classmates, who has since taught in the NYU program about the best way to find a coach. Cindy Cornell, Principal of the Hoshin Group, told me that, these days, coaching can mean different things to different people.

2019-09-03T05:48:54-08:00January 17th, 2013|Categories: Startup and Launch|

Should I Create an Advisory Board?

Many of our CorpNet readers looking to incorporate or start a business are doing this for the first time. Way before you're ready to have a full outside Board of Directors, you may need some good advice, on a regular basis, from people you look up to or value in business. An advisory board is a group of people who want to see your business succeed, and who believe in your idea. They could easily be called your "sounding board."

2019-09-03T05:49:30-08:00January 10th, 2013|Categories: Seed and Development|

Practical Goals For Entrepreneurs in 2013

The new year is always looked at as a "fresh start," though as an entrepreneurs most of us never stop. Starting a business is often a goal that tends to either contain or subsume all other goals. So it is worth taking a moment to focus on what we want to accomplish for the year. Many of us have goals, both short and long-term, and the beginning of the year is often a time for setting new ones or modifying old ones.

2019-09-03T05:49:33-08:00January 3rd, 2013|Categories: Growth and Expansion|Tags: |

Turn that Cupcake Business into an Empire

Sometimes, someone starts a business by accident. A friend bakes cupcakes for another friend's event, and they're fantastic. People at a party ask for the recipe. Even better, they ask if she'll make cupcakes for their party or corporate event. Before she knows it, your friend is baking up a storm, from her own kitchen, and bringing in money she wasn't expecting. From such humble beginnings come the entrepreneurs of tomorrow.

2019-09-03T05:49:35-08:00December 27th, 2012|Categories: Startup and Launch|