Video is NOT a silver bullet. Just like any other marketing activity in your business, you NEED a strategy and you NEED to be clear on your intentions. You've got to decide on the goals for your video before you start shooting. A well-thought out plan will guarantee that your video gets the results you want and long-term you’ll be able to monetize those videos.
YouTube is right now considered as the MOST powerful marketing tool because of the sheer reach one well-produced video can have. No other social media platform offers its “virability” or longevity.
So you’re starting a business in the creative field. Congratulations! Have you thought of how you’re going to market your cool products? Let’s face it, when you’re starting a business, you usually have limited funds when it comes to promotion! Very few start-ups can afford the services of a PR agency, a video production firm or a SEO firm to help boost traffic to their e-commerce site. Pinterest is an image-driven social network that is a godsend for retailers and artists because it gives them a chance to easily show off and share images of their products and creations.