If you’re producing content for the Internet, your top priority is making sure that content is seen. You can tell all of your customers to check it out, but that will only bring those who already know about your brand. To truly attract attention, your content needs to make a prominent showing in search results.
The Apple Watch is here. While it may be one of the most anticipated product debuts of the year, Apple’s smartwatch joins many others already on the market, including Pebble, Samsung’s Gear, and Motorola’s Moto. While the wearables market is still small, the smartwatch trend is expected to take off in the next few years. For marketers and small business owners, the new trend means screens are once again changing. Consumers have already moved from their desktops and laptops to smartphone screens. Smartwatches will have them checking email, texting, and playing games directly on their wrists. If your business is ramping up its marketing strategy for the remainder of 2015, here are a few changes you should make to reach smartwatch wearers.
Social media is a vital part of business marketing today and sites like Facebook and Twitter are well aware of it. Facebook’s powers-that-be know that if they don’t provide enough options for marketers, they’ll take their campaigns to the competition. As a result, social networking giants seem to constantly be searching for ways to help marketers connect with customers.
As crowdsourcing evolves, brands are getting more creative about using it as a tool for marketing. For a small fee, businesses can rely on the power of large groups of consumers to make their campaigns successful. By working directly with customers, brands build real audiences for their products, with those audiences likely passing the word to their own friends and family members. Here are a few ways you can utilize the power of crowdsourcing in your own marketing campaigns.
A user-friendly website is essential for success in business today. Sites must not only be easy to navigate on PCs, but on smartphones and tablets, as well. Complicating all of this is the increasing pressure businesses feel to ensure all interactions are as secure as possible. In an ideal world, businesses would be able to balance both without sacrificing one for the other. Unfortunately, many businesses today are forced to weigh usability against tightened security when building apps or redesigning websites.
As social media marketing has grown in popularity, marketers have gradually lost focus on one of the best ways to reach customers on a one-on-one basis. Email marketing is still extremely relevant, however, offering brands an opportunity to connect with customers using coupons and special offers. Data analytics has made it possible for brands to be more effective than ever in their efforts, learning what works and what doesn’t in order to craft more successful campaigns.
For a business of any size, it’s difficult to escape the constant recommendations about online marketing. If you want to reach customers, they say, you have to use social media. Set up accounts on Twitter and Facebook and business will explode.
Each month, approximately 543,000 new businesses launch with the hopes of becoming one of the few who survive long term. With so much competition, it’s more important than ever that entrepreneurs have the right combination of features in place from the start. Here are ten ingredients every startup needs to succeed.
To grow, a business needs to get the word out. But to get the word out, a business needs money. Without the funds in place to launch a full-scale marketing campaign, how can an entrepreneur compete with the big dogs? Fortunately, you don’t have to have a big marketing campaign to reach customers. There are more ways than ever to get the word out without spending a fortune. Here are a few ways you can generate buzz for your business on a limited budget.