Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally- known speaker, best-selling author, and authority on entrepreneurship, and for more than 30 years, she was the long-time Editorial Director of Entrepreneur magazine. Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs.

How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When...

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What to Expect When Selling Your Business

Maybe your end game has always been focused on selling your business. Or is the pace of running a business becoming too much, and you’re ready to slow down and retire? Perhaps you have a new business idea and you want to sell your business to pursue (and finance)...

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Choosing the Best State to Start a Business

Choosing the best state to start a business is an important detail in your overall business plan. When it comes to launching a small business, “Location, location, location” is part of the formula for success. If you’re wondering if a specific location would give...

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Buying a Business Checklist

Want to buy an existing business? You’re not alone. BizBuySell.com, a marketplace for business buyers and sellers, reports continued strong business-for-sale activity in the second quarter of 2018. Small businesses sold for a median sale price of $239,000 in the...

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How to Become a Virtual Bookkeeper

Coming from the corporate world, leasing office space seemed like the obvious choice when I started my own company. But after 18 months of commuting to an office and paying rent and other overhead expenses, my two partners and I realized the cost—and time—savings...

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Five Side Hustle Options for Single Moms

Throughout my career, I’ve managed all kinds of people with all kinds of living situations. Out of all my employees, I’d have to say single moms are among the hardest working and most dedicated — no matter what life challenges are thrown at them. Making enough...

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Don’t Let Poor Accounting Firm Management Stifle Your Growth

What barriers to business growth is your accounting firm facing? Although the answers to that question might vary from industry to industry, I’m sure most boil down to similar sentiments. I know in my business, bandwidth can be a barrier to growth—but not bandwidth...

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Accounting Franchises: Are They Really Worth the Money?

Traditionally, when you think about starting an accounting business, you envision building the business from scratch and all that entails—doing market research, financing your startup, differentiating your business in the marketplace, etc. But there’s another...

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How to Apply for a Trademark Application

Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick...

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CPA Burnout is Real: Take These 5 Steps to Push Through

Are you distancing yourself from relationships, feeling a loss of personal accomplishment or just overall suffering from emotional exhaustion? You could be on the dangerous road to CPA burnout. Whether your accounting firm is just starting out or growing by leaps...

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Five Ways to Optimize Your Accounting Firm Operations

If you’re like most entrepreneurs, you frequently get the urge to change the way you do things and replace them with new systems and fresh ideas. After all, spring is the time for new beginnings, and your accounting firm operations could probably use a bit of a...

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What Is a 501c3 and When Do You Need One?

Have you always dreamed of starting a nonprofit organization so you can give back to your community? Maybe you have a charity that’s close to your heart, such as research for autism or helping the homeless, and you’ve always wanted to have the same kind of impact...

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The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing...

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Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional...

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The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your...

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Tax Season Survival Kit for Accountants

No matter what your industry, you know when your busy season is about to start. For retailers, it’s the holidays; for florists, Mother’s Day and Valentine’s Day; for water parks or surf schools, summer. For accountants, of course, it’s tax season, where you can...

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Small Business Tax Advice and Survival Guide

Tax season comes to all businesses big and small, and can be a headache no matter how well you think you’ve prepared. For a small business owner wearing many (or all) hats in the business, it’s an unwelcome extra task sure to cause late hours and frayed nerves. To...

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How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to...

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How to Budget as a Freelancer

Creating a budget as a freelancer shouldn’t be any harder than it is for any other small business. And yet, the rollercoaster ride of finding and keeping clients, collecting invoices, marketing your business and juggling all of this yourself can create major...

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Developing a Business Plan That Anyone Can Execute

Developing a business plan, securing financing, and putting together a winning team—all are key components of getting your new business on the right path from the start. But without a business plan, you may not stand a chance of recruiting your dream team or...

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