How to Apply for a Trademark Application
Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick beat”). And then there’s the outright scary—Facebook wanting to stop any business name from using the word “face.”
These are extreme examples, but because brand recognition plays such a vital role in today’s business world, companies have become very aggressive when it comes to protecting their names […]