Growth and Expansion

//Growth and Expansion

Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.

10 Best Cloud Based Apps for Small Business in the Year 2018

With so much business technology today, it’s hard to know the good from the bad. With cloud computing, you don’t need to worry about this a lot because you can replace your business’ hardware with a monthly subscription that lets you check out a variety of apps to see what works best for your business. These Software as a Service (SaaS) tools are available to fit all your business’ needs while also improving collaboration, power, and cost-effectiveness.

Considering that more people use their smartphone than their computer today, it’s important to allow your […]

2019-09-03T05:41:32-07:00February 7th, 2018|Categories: Growth and Expansion|

Use Your 2017 Client Base to Grow Your Accounting Business in 2018

Right about now, your accounting business is probably up to its eyeballs in tax returns. You may be so busy you’re forgetting that your New Year’s resolution for 2018 was to grow your accounting business by making better use of your existing client base.

No matter how busy you are, set aside some time each week to work on marketing to your existing client base. Here’s how to do it:

Get to Know Your Clients Better

You may think you already have a great relationship with your accounting clients, but how well do you really […]

2019-09-03T05:41:32-07:00February 6th, 2018|Categories: Growth and Expansion|Tags: |

Independent Contractor vs. Employee: Differences, Wage Reporting, and More

Hiring workers to help you achieve your business dream can lift a huge weight off your shoulders. But if you don’t know how to correctly classify them, you might face even bigger problems. Understand the difference between independent contractor vs. employee, find out how to report wages, and learn how to decide worker status to avoid legal issues.

Independent Contractor vs. Employee

Knowing whether a worker is an independent contractor or employee can be difficult. Before you can decide between the two, learn what sets them apart and how the difference impact taxes and […]

2019-09-03T05:41:32-07:00January 30th, 2018|Categories: Growth and Expansion|Tags: |

Creating a Press Release: How to Write, Edit, and Proofread

Creating a press release can be great for marketing, but you have to make sure you are writing it correctly. Whether you’re creating a press release for your own company or that of a client, you must plan, edit, and proofread to make your news shine.

In addition to being interesting and newsworthy, you also need to make sure that it’s free from any errors and mistakes; admittedly a writer’s least favorite task since it can feel tedious and guarantees to be time-consuming.

Today, we’re going to explore how to create and perfect the […]

2019-09-03T05:41:33-07:00January 25th, 2018|Categories: Growth and Expansion|

Finding the Best Marketing Channels to Acquire Website Traffic

Congratulations! You’ve secured your new business name, formed your company, and launched your new website. Now what?

Naturally, your first instinct is to drive traffic to your website in hopes of converting them into paying customers. After all, that’s how we scale. Right?

You sign up for one, or all of these – Google AdWords, Facebook, LinkedIn (great platforms to advertise on) – but realize the ad costs to drive traffic from these advertising platforms is more than you have budgeted for.

This is a typical scenario we run into with startups. Between the excitement […]

2019-09-03T05:41:34-07:00January 17th, 2018|Categories: Growth and Expansion|

Making Mastermind Groups Work for Your Business

Making mastermind groups work for your business takes a little bit of courage, an open mind, and strong commitment. The benefits to you and your business, however, can be great.

Napoleon Hill is credited with the idea of the mastermind group, which he defined as “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” More colloquially, mastermind groups are typically thought of as business owners that come together to share best practices, solve problems and help each other to work […]

2019-09-03T05:41:34-07:00January 16th, 2018|Categories: Growth and Expansion|

Do I Need a Startup Advisor?

A startup advisor can be invaluable to help you navigate through startup pitfalls, structure your company, find funding or scale up your business for profitable growth.

I recommend a startup advisor — provided you can devote the time to make the most out of your advisor’s expertise, talents, and connections.  

If you just go through the motions without leveraging what your startup advisor has to offer, then it will be a waste of time. But if you are committed to accepting advice and mentoring, and you […]

2019-09-03T05:41:35-07:00January 5th, 2018|Categories: Growth and Expansion|

Five Tips for Hiring Freelancers

As your business grows, so too does your payroll. Hiring can be one of the biggest struggles for growing business. The amount of time, money, and other resources needed to find, vet, hire, and train new employees are overwhelming. And, when these new employees don’t work out, you find yourself in an even bigger hole than before.

Therefore, many successful businesses are turning to short-term contractors, or freelancers, to alleviate some of the bandwidth struggles they are experiencing. Using a freelancer can make sense if you want to mitigate the risks of new […]

2019-09-03T05:41:36-07:00December 21st, 2017|Categories: Growth and Expansion|Tags: |

The Importance of Customer Reviews and Why You Should Encourage Them

Opening up your business to online scrutiny feels like under-dressing for harsh winter weather –  you’re not always prepared for the bitterness, and it can sting.

Your business is both your passion and livelihood, something you’ve worked hard to create. The thought of a customer having anything but a positive experience with your brand seems bad enough. It’s even more daunting when the customer can easily post a scathing review where others prospective clients are sure to see it.

But if you position yourself to not only manage but also leverage customer reviews, it […]

2019-09-03T05:41:38-07:00December 12th, 2017|Categories: Growth and Expansion|

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on!

The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals.

To make your next year in business even better (at least when it comes to […]

2019-09-03T05:41:39-07:00December 4th, 2017|Categories: Growth and Expansion|Tags: |