Are you environmentally aware? Do you bring reusable shopping bags to the supermarket for the organic products you purchase? Do you recycle carefully, and use as few plastic containers as possible?
If you follow an environmentally friendly lifestyle, you might also want to extend that policy to your business. Even if you don’t personally subscribe to the green movement, millions of consumers do, making green business excellent opportunities for entrepreneurs.
In addition to helping the environment, these businesses also use green business practices to market their products. Here are some tips to consider if you are planning to start a green business:
Choose Your Product
As more and more consumers adopt the green movement, there will be more and more possibilities for niche markets. Today, the most obvious products are food, cosmetics and cleaning supplies, which are all rapidly growing areas within the organic trade.
Look for the area that best matches your interests. It’s never a good idea to open a business based solely on its profitability. Ensuring that you enjoy your line of work will go a long way toward your success, both professionally and personally.
Several independent third-party organizations offer certification that backs your product or service as environmentally sound. Obtaining certification allows you to use the organizations “ecolabel” on your products and marketing materials; this is a valuable tool in attracting customers.
Click here for a list of domestic and international organizations that offer this certification.
Be True to Your Product
One of the best marketing tools you can use to promote your green business is your own belief in an environmentally friendly lifestyle. Customers are more likely to be drawn to your products or services if they know that you believe in what you’re offering. Some things to consider as you plan your business include:
- Comply with all environmental regulations
- Buy green products
- Use energy efficient practices
- Reduce, reuse and recycle wastes
- Conserve water and electricity
- Prevent pollution
Whatever green business you choose, you also need to follow the proper steps for incorporating your company and completing all necessary filings. Click here to see a chart comparing the different business entity structures, to help you choose the best option for your green business.