Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success.
When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a professional looking website with engaging and informative content. You’ll also need to be present on all the necessary social media channels.
It’s basically an exercise in marketing and promotion, and when you get it right, you should see hoards of followers flocking to your brand. Your aim is to become their go-to source for information, products, and services. Thus, you must be knowledgeable, available, and communicative.
Here are the most important steps to take for attracting more followers to your personal brand.
1. Create a Website With Engaging Content
Every serious brand has a seriously good website. That’s just the way it is – you can’t afford to overlook it. Your website is a place for showcasing everything about your brand, products, and services. You will have the opportunity to engage more people with authoritative and informative content.
Make sure your site looks professional, clean, and .user-friendly. Nothing turns people off like poor functionality or confusing menus. As it’s a personal brand you’re building, it makes sense to put up content that others can relate to. Your experience, wisdom, and knowledge are commodities. There are people out there who will benefit greatly from it, and that’s what will secure them as your followers.
You’re offering value in the form of information, and it’s all in one place. Make sure you have subscription options on each page to encourage people to leave their email addresses for your mailing list. That way you can send out regular newsletters that entice people back to your site. Regular communication is key!
Once your content is ready to share, consider putting it up on bookmarking sites and blogging communities like StumbleUpon and Triberr. If you can get others to share it on your behalf, you’ll increase follower numbers exponentially.
2. Build Your Social Media Presence
Be sure you have enough time to remain present on your social media channels. If you don’t, consider enlisting the help of someone who understands your brand.
This person should be able to communicate your message in the same way you would. They must also be able to handle inquiries and communicate in a timely and engaging manner. If this isn’t the case, do it yourself so as not to damage your brand.
So, which channels should you set up?
A Facebook business page is one of the first places your target audience will go to check you out. It’s important to remember that Facebook is supposed to be a social site, so although you’re using it to promote your business, your content should be social, interesting and engaging.
Delivering matter-of-fact information about your business and services will result in tumbleweed on your page. Engage your Facebook followers with interesting information about your industry. That might be news, events, tips, new products, articles, and even occasional memes.
Videos are more engaging than other forms of content, and you should always post quality, relevant images with your posts. Get engagement by asking questions and posting polls. Consider doing giveaways or competitions, if relevant. Remember that to get more reach, you’ll need to pay for Facebook advertising.
Most businesses have an Instagram account now, and Instagram is becoming almost as popular as Facebook. Today, visual content is king, and Instagram functionality has been steadily advancing over the last couple of years.
You can now communicate more easily with followers, and engage them with carefully chosen images and videos. Make sure your images tell a story, they are of very high quality, and you enhance them with filters. There are many tips and hacks for Instagram business use, so familiarize with them to gain maximum engagement.
Twitter is still going strong, so you should be fully involved with it. Twitter is all about punchy, informative information, and entertainment. You should be ready to Tweet content several times a day, if possible.
Post articles and information that is relevant to your followers and don’t forget to use trending hashtags for optimum reach. You should always respond to communications in a timely manner, just as you would on Facebook.
Other Social Media Channels
Other social media channels you should consider are Google+, LinkedIn, and Pinterest. You want to improve your search engine results, have your content go viral, and attract as many like-minded people to your brand as possible. Having a presence on the main social media channels is a sure-fire way to boost your chances.
Lastly, don’t forget that the times you post are very important and this varies across all platforms. Consider using scheduling software like HootSuite of MeetEdgar. This way you can easily schedule regular posts across all platforms, with minimal effort.
3. Launch Products and Services
Gaining followers is the main priority, but let’s not forget that ultimately you have something more to offer your followers. Your products and services must be marketed one way or another, but any launch should be done with care and precision.
When you have your own range of products and services, it gives your brand credibility. All that information and knowledge you’re putting out there is (however indirectly) at least inviting people to experience a valuable product or service.
When launching your products and services, consider pairing up with powerful influencers in your industry. You can offer them a free product or service so that they feel comfortable promoting your products. You can also offer affiliate programs that will earn affiliates a little percentage. This increases your online presence and makes your business appear more popular.
If your products and services are as well-received as your web content, social media presence, and communications, you’re on the way to owning a resilient brand with potential for exponential growth. It may take a little time and patience, but with the right strategies in place, you’ll get there.