Blogging isn’t a passing fad; it’s a legitimate marketing tool that can drive a flood of traffic to your website. If you’ve been hesitating to start a blog, consider this statistic: small businesses who blog generate 126% more leads than those that don’t.

Couldn’t you stand to find more leads?

If the idea of technology has been holding you back, let me tell you: getting started blogging is easier now than it ever has been. And fortunately, you’ve got me as your guide.

PS While this post will give you an overview of getting started with blogging, you should really check out CorpNet’s free Start a Blog Guide, as it goes a lot more in-depth on the topic.

First, Pick a Platform

There are a few blogging platforms out there, including WordPress and Blogger. Both are free. I’m partial to WordPress. Setting up an account is pretty self-explanatory.

Next, Make it Pretty

You’ll now need what is called a theme. This is the design of your blog, and what will attract people visually. There are plenty of sites that offer free themes, or you can pay a little (like $50 or so) or pay a little more to get a designer to customize one (anywhere from a few hundred dollars on up).

Now, Start Blogging

As you sit with a blank box and a blinking cursor, don’t get overwhelmed with the idea of coming up with engaging content. Think about your customers. What do they care about? What do you know that you can share? How can you answer people’s questions?

I like to keep a spreadsheet with blog ideas so I always have fodder for future posts.

Tips for Blogging

  • Write several posts at once, if you can, and schedule them at a regular cadence. That way, if you get busy, your content still goes live.
  • Include an image. People expect it, and it makes your post look pretty.
  • Aim for 400-600 words.
  • Use subtitles and headers to break up the content.

Finally, Get Readers to Your Blog

Your blog’s no good if no one’s reading it! It’s your job to get your blog content in front of the right people, who will then share your content and attract even more readers for you.

Start by sharing every post on all your social profiles. Do more than just include the blog title. Handcraft social updates that really entice people to click to read your post. You’ll not only get more blog readers but also social followers if you do this well.

Submit each post to BizSugar  and Social Buzz Club. These two sites are consistently in my top referrers for traffic to my blog. The first is a social bookmarking site for small business content. The second is a site that allows members to share one others’ content for increased visibility.

Lather, Rinse, Repeat

Blogging (like parenting or running a business) is an ongoing job. You can’t simply start one and then expect it to run itself. Make sure you or someone else is consistently writing fantastic content that will appeal to your audience so that you keep driving new traffic to your website.

And don’t forget to download your free copy of Start a Blog Guide!