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What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery.

By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks.

Psychological Factors That Drive Social Sharing

Emotions are heavily involved in the reasons why certain types of content become popular. […]

2019-09-03T05:41:51-07:00July 5th, 2017|Categories: Growth and Expansion|Tags: , |

5 Inspiring Small Business Quotes from Top Olympians

We all have hurdles to jump and far distances to go. This is true of every business owner. Oftentimes, the grind is tough and it seems too difficult to go on, like our goals are unreachable. However, it’s important to remember that a little inspiration and plenty of determination can take us farther than what we’ve even dreamed. While the determination is up to you, you can find inspiration anywhere. We’ve compiled 5 quotes from top Olympic athletes to keep the torch of motivation burning inside you.

  1. […]
2019-12-12T12:32:36-08:00June 28th, 2017|Categories: Growth and Expansion|Tags: , |

Local SEO for Your Local Business: Get Listed Where It Counts Most

Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from your competition.

Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant […]

2020-03-03T21:21:08-08:00May 31st, 2017|Categories: Growth and Expansion|Tags: , , |

How to Use a Blog to Boost Your Business

Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand marketing and promotion.

Today we give you a number of ways starting your own business blog could give your business a much-needed boost in the right direction.

1. Get More Online Exposure

Businesses devote […]

2019-12-11T14:05:39-08:00May 17th, 2017|Categories: Growth and Expansion|Tags: , |

What Can Employers Not Discriminate Against?

As a business owner, it’s exciting to hire employees and watch your company grow. But there are legal risks if you give job candidates and employees reason to believe your staffing decisions and policies are discriminatory.

The first step in avoiding a job discrimination lawsuit is to have a basic understanding of what you can’t discriminate against and the nature of the laws that prohibit employment discrimination.

You need to comply with all applicable federal and state (even some local) laws that protect people from job discrimination. So, in your employment […]

2019-12-11T13:49:33-08:00April 28th, 2017|Categories: Ongoing Management and Protection|Tags: , , |

Can An Employer Ask About Your Age?

If a job candidate is googling this question after a job interview at your company, you may be headed for trouble.

At both the federal and state level, anti-discrimination laws exist to prevent businesses from hiring or not hiring based on personal characteristics that are not relevant to an individual’s ability to do the job. Age is one of them. The Age Discrimination in Employment Act of 1967 (ADEA) protects people who are age 40 and older from being treated unfavorably because of their age during the hiring process—and when […]

2019-09-03T05:41:55-07:00April 21st, 2017|Categories: Ongoing Management and Protection|Tags: , |

Avoiding A Job Discrimination Law Suit

Hiring the right people to be part of your team can greatly affect your business’s ability to succeed. It’s an important process—and a tricky one! When considering job candidates, you need to be careful or you could find yourself facing legal problems. If at any point during the hiring process you don’t comply with the federal and state (and even some local) laws that protect people from job discrimination, you risk having a lawsuit filed against your company.

When hiring employees, you must comply with all anti-discrimination laws. Even an unintentional […]

2019-09-03T05:41:56-07:00April 14th, 2017|Categories: Ongoing Management and Protection|Tags: , , |

Registering a Trademark – FAQs

Registering a trademark can feel like a massive undertaking, but it doesn’t have to be daunting. We’d like to get you pointed in the right direction, so let’s run through some common questions we receive on trademark registrations.

What is a trademark?

A trademark is a word, phrase, symbol or design (or a combination of any of these) that identifies the source of a product or service and distinguishes it from competitors.

What can be trademarked?

Trademark registration can be granted on distinctive names, logos and slogans. You might want to seek a trademark for […]

2019-12-11T13:53:14-08:00April 12th, 2017|Categories: Ongoing Management and Protection|Tags: , |

Best Practices For Interviewing Job Candidates

Hiring the right people requires a sure-fire interviewing process. To effectively interview job candidates, you need more than a little dedicated time and a list of questions; you need an understanding of how you can draw out the information you need about an individual’s knowledge and capabilities. You also need to tune into character nuances that might indicate how well a candidate will work with your team. And, of course, you need to do all of that without breaking any anti-discrimination laws.

Interviewing can be intimidating, for not only prospective employees, but also […]

2019-12-11T13:54:06-08:00April 7th, 2017|Categories: Ongoing Management and Protection|Tags: , |

Should Your Company Use a Professional Employer Organization?

Small business owners may be new the phrase professional employer organization, but PEOs have been around now for several years and changing the face of human resources management.

A PEO provides comprehensive outsourcing for all tasks and functions typically performed by an in-house human resources department. This may include employee job descriptions, benefits, payroll, insurance, and regulatory requirements.

PEOs act as a “co-employer” with your company so that they share contractual obligations with your employees. Management decisions, however, remain with your company. You continue to guide the daily job duties and responsibilities of your […]

2019-12-11T13:41:17-08:00March 22nd, 2017|Categories: Ongoing Management and Protection|Tags: , , , , |
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