Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery.
By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks.
Psychological Factors That Drive Social Sharing
Emotions are heavily involved in the reasons why certain types of content become popular. […]