Branding

//Tag: Branding

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet.

Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can […]

2019-09-03T05:40:52-08:00June 14th, 2018|Categories: Growth and Expansion|Tags: |

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success.

When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a […]

2019-09-03T05:40:55-08:00May 17th, 2018|Categories: Growth and Expansion|Tags: |

Online Brand Guidelines for Small Businesses

Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business.

Creating Your Online Brand

Recognize That a Brand Means Money

A brand is a type of intellectual property that […]

2019-09-03T05:41:31-08:00February 8th, 2018|Categories: Growth and Expansion|Tags: |

Ten Tips for Creating a Business Name

Creating a business name is one of the most exciting and important startup tasks that entrepreneurs must tackle. The name you choose for your business will serve to distinguish you from your competitors and give customers insight into the experience they will have with your company.

You will want to get it right and follow the necessary steps to ensure you have legal rights to use your name before you start publishing it on all of your documentation and marketing materials.

Tips to Help You Create and Protect Your Business Name

1. Consider the Brand […]

2019-09-03T05:41:40-08:00November 27th, 2017|Categories: Startup and Launch|Tags: |

How to Protect a Business Name

As an entrepreneur, my business name is my greatest asset.  I have invested countless hours promoting my business.  I have untold articles hoping people respond favorably when they hear the word “CorpNet.” I have traveled across the United States, away from my husband and children, promoting my business name and its products and services.  Thus, preventing others from using or “stealing” my brand name is of utmost importance to me.  And, the quest to protect a business name should be important to you.

Registering a Business Name Offers No Protection

After speaking with several […]

2019-09-03T05:41:45-08:00September 22nd, 2017|Categories: Ongoing Management and Protection|Tags: |

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.

 1. Understand the basics of a small business brand

To craft your brand message, start by asking yourself (and answering) these questions:

  • What does your company do? Can you distill that down to a few sentences or bullet points?
  • Why […]
2019-09-03T05:41:50-08:00July 19th, 2017|Categories: Growth and Expansion|Tags: , , |

How To Choose And Legally Use Your Business Name

The name you choose for your business will be one of your most powerful and valuable assets. As one of the primary ways customers distinguish you from your competitors, your business name wields a lot of power. The right name can help propel you to success; the wrong name can put you at a disadvantage.

Besides choosing a business name that:

  • Projects how you want people to view your business (e.g., edgy, professional, high-tech, academic, approachable, etc.)
  • Makes it easy for customers to identify what you do.
  • Is simple enough to be memorable.

I […]

2019-09-03T05:41:53-08:00May 22nd, 2017|Categories: Startup and Launch|Tags: , |

Share, Learn, Grow – Join The “Business Startup Experts” Facebook Group!

With a passion for helping entrepreneurs work toward fulfilling their dreams, it thrills me to welcome you to join the new Business Startup Experts group that I’ve started on Facebook. Its purpose is simple: To serve as a hub for startup experts of all types to exchange knowledge with one another and with new business owners.

I invite anyone who either has or is looking for insight on starting and growing a business. The following types of professionals and many others will find it an engaging place to showcase their expertise and […]

2019-09-03T05:41:54-08:00May 8th, 2017|Categories: Partner Program|Tags: , , |

How to Brand Your Business

You’ve developed an attention-getting business name and a logo that reflects it—and trademarked them, of course! Now how do you use these elements to brand your business? When you start a business, first, it's important to understand what branding is. Often misunderstood, branding is different than marketing or advertising, but marketing and advertising are used to brand a business. Confused? Think of your brand as the "personality" of your business—the feeling you want prospective customers to have when they think about your products and services. Your brand might be homespun or sophisticated, all-American or exotic, cutting-edge or retro.

2019-09-03T05:43:48-08:00January 28th, 2016|Categories: Growth and Expansion|Tags: , |

11 Steps You Should Take to Improve Your Q4 Marketing

As of September 30th, there will only be about 90 days left in the year and Q4 will be a reality. Rather than worrying about what you haven’t done, take time right now to research, prepare, and launch your Q4 marketing. So what do retailers need to be doing now to be ready for Q4? Here are 11 things you can do to to get your business ready:

2019-09-03T18:58:27-08:00September 2nd, 2015|Categories: Growth and Expansion|Tags: |