You probably didn’t come up with the perfect business or product name overnight. Most likely, you brainstormed. You sought the advice of colleagues and friends. You tested out a few options, and checked what domain names were available. In short, you’ve invested a lot of time to create and build the brand.
How well are you protecting this valuable asset? Do you know if you’re legally allowed to use the name you picked, and what will prevent someone else from using the same name?
Whether you just launched a business, have been running one […]