Branding

//Tag: Branding

Did You Overlook Trademarking Your Brand?

You probably didn’t come up with the perfect business or product name overnight. Most likely, you brainstormed. You sought the advice of colleagues and friends. You tested out a few options, and checked what domain names were available. In short, you’ve invested a lot of time to create and build the brand.

How well are you protecting this valuable asset? Do you know if you’re legally allowed to use the name you picked, and what will prevent someone else from using the same name?

Whether you just launched a business, have been running one […]

2019-09-03T05:44:13-08:00August 30th, 2015|Categories: Ongoing Management and Protection|Tags: |

4 Ways Crowdsourcing Can Boost Your Marketing

As crowdsourcing evolves, brands are getting more creative about using it as a tool for marketing. For a small fee, businesses can rely on the power of large groups of consumers to make their campaigns successful. By working directly with customers, brands build real audiences for their products, with those audiences likely passing the word to their own friends and family members. Here are a few ways you can utilize the power of crowdsourcing in your own marketing campaigns.

2019-12-09T08:12:31-08:00May 7th, 2015|Categories: Growth and Expansion|Tags: , |

Should You Hire Interns, Freelancers, or Employees for Your Small Business?

When you get to a point in your business where you need help, you’ll probably come up against the question: what type of help should I hire? Factors like how much help you need, your budget, and the area of specialty you need assistance with will all factor into your decision.

2019-12-04T06:20:52-08:00July 9th, 2014|Categories: Ongoing Management and Protection|Tags: , |

How to Turn your Passion into Profit

Have you dreamed about being your own boss? Do you have a passion (maybe writing, cooking, or landscaping) that you’d love to turn into a business? If so, you're one of the fortunate few who has the opportunity to start a business doing something you love. After working with thousands of entrepreneurs over the past decade, I’ve learned some important lessons when it comes to turning a passion into profit:

2019-11-30T12:00:04-08:00October 11th, 2013|Categories: Seed and Development|Tags: , |