With 2015 drawing to a close, businesses around the world are planning for the year ahead. Companies across all sectors have a vast range of platforms and tools available to them that offer the power to enhance customer engagement and maximize profit. Enterprises of all sizes can now reach their customers through multiple channels at any time; diversification, experimentation, and a will to implement new working methods can all revolutionize a business's success. Developments like smartphones, Google Analytics, Facebook, Twitter, and smartwatches have expanded the business landscape, and as technology continues to evolve at an incredible rate, marketing and communication capabilities increase with each innovation.
If you’re a small business owner, you’re well aware of how many documents you need to apply for a loan. But these financials aren’t just important to have when you’re looking to pay off debt or expand operations--they can help you plan your business, adjust for changes, and understand all the whys and hows of your success. They give you hard-and-fast information and analyses you should never go without.
Productivity. It’s a buzzword for every entrepreneur as we continually strive to find tools and tricks to help us get more done in the time we have to work on our businesses. I don’t know what business owners did 20 years ago to be more productive, because they didn’t have nearly the apps and software that we have today. Here are a few tools that will complement any small business owner’s arsenal.
While you have still got several weeks before the end of the year — and therefore the end of the tax year — now is a good time to think about your tax deductions and make sure that you maximize your business expenses to benefit when you file your taxes Every expense you invest in your business can be an expense that helps you reduce your taxable income. That's why it's important to make sure that you max out your tax deductions before the end of 201
When it comes to being more productive, you’ve got to give a hand to technology. Just think of how much less we’d get done when it comes to business efficiency if we didn’t have the Internet and all those amazing apps we use to get work done. Still, I’m amazed at how many people still do certain tasks the hard way, when there are easier ways to do them online. Take a leap into the 21st century by updating these business processes.
In January, I provided a 12-month calendar to help you improve your marketing. This month’s focus is: improve a skill. Marketing is a must-have skill that you use in every facet of building your business. From writing your business plan to customer service, you are continuously hone your marketing proficiency. By doing it yourself, you build your skills, and in order to develop this know-how, you must dedicate yourself to learning.
If you’re at the start of your entrepreneurial journey, congratulations. You’ve got a lot of exciting times ahead of you, as well as a lot of lessons to learn. Let me help you get started on the right foot with some advice I’ve learned on my own path to small business ownership.
I’m a big fan of technology that makes my work running CorpNet with my wife, Nellie, easier. Whenever there’s a new tool or app, I jump on it to see if I can incorporate it in my workflow. Some I’ve adopted, while others, not so much. Here are 4 tech trends I think will make my (and your) work a lot easier in the not-too-distant future.
Well, Tax Day has come and gone once again. Most of us prefer to brush it under the rug and not think about it for another 10 months or so. Resist the urge. Instead, be proactive about these areas of your business that you can work on so that, come next year, you’re well-prepared for tax time!
Would you be shocked at how little time I spend each week marketing my business? Probably. On average, I spend under an hour managing my social media, email, and other marketing components. Am I practicing magic? Not so. I'm simply using smart tools to automate a lot of my marketing tasks. I'll share my secret formula with you so you can save time and get more marketing done.