Social Media

//Tag: Social Media

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well.

When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing […]

2019-09-03T05:40:51-07:00June 21st, 2018|Categories: Growth and Expansion|Tags: |

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company.

One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is

2019-09-03T05:40:57-07:00May 1st, 2018|Categories: Growth and Expansion|Tags: |

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business. Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers.

Optimizing LinkedIn for Accountants

1. Make the Most of Your Profile

Before you start, it’s important to know the […]

2019-09-03T05:41:03-07:00March 13th, 2018|Categories: Growth and Expansion|Tags: , |

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to powerful apps and social media marketing. Or, you might have better luck finding your first ten accounting clients the old-fashioned way, via face-to-face interaction. Better still, why not combine both types of marketing to find those first customers?

Expert Advice for Finding Accounting Clients

Here are 10 ways to […]

2019-09-03T05:41:30-07:00February 20th, 2018|Categories: Growth and Expansion|Tags: |

10 Essential Tips for Successfully Marketing Through Social Media

As we approach year-end, there’s no avoiding the barrage of annual self-evaluation questions filling the small business owner’s busy brain: What could I have done to bring in more business? Did I do the right kinds of marketing through social media? And on and on!

The good news: While you’re trying to figure out the best way to reach your audience on social media, the marketers at social networking platforms are working to help you accomplish the same goals.

To make your next year in business even better (at least when it comes to […]

2019-09-03T05:41:39-07:00December 4th, 2017|Categories: Growth and Expansion|Tags: |

How to Sell a Product Online: A Checklist for Success

If you’re wondering how to sell a product online, you will soon see that the world is your marketplace. Online shopping is now the preferred way to go for many consumers. For instance, 67% of millennials and 56% of GenXers prefer online shopping to in-store shopping, and even a significant number of older individuals buy online.

Whether you want to combine online selling with a bricks-and-mortar operation or sell exclusively online, be sure you address all the important issues for success. The following is a checklist of the issues […]

2019-09-03T05:41:40-07:00November 25th, 2017|Categories: Growth and Expansion|Tags: , , |

10 Ways to Create a Successful Small Business Brand

One of the key steps to starting a new company is creating a strong small business brand. Do it right, and you’ll have a memorable brand that customers line up to do business with. How can you get your brand off on the right foot? Here are 10 steps to creating a business brand.

 1. Understand the basics of a small business brand

To craft your brand message, start by asking yourself (and answering) these questions:

  • What does your company do? Can you distill that down to a few sentences or bullet points?
  • Why […]
2019-09-03T05:41:50-07:00July 19th, 2017|Categories: Growth and Expansion|Tags: , , |

What Drives Social Sharing? The Psychology of Viral Content

Social media can be tricky to understand. What people share, like, and comment on often seems random or irrelevant. However, new research into the science behind social sharing is helping us better understand the factors of viral content. No longer are the “how” and “why” of content engagement a mystery.

By better understanding the psychological gears behind social sharing, you’ll be able to use them to create content that will inspire and entice your readers to share that content through their networks.

Psychological Factors That Drive Social Sharing

Emotions are heavily involved in the reasons why certain types of content become popular. […]

2019-09-03T05:41:51-07:00July 5th, 2017|Categories: Growth and Expansion|Tags: , |

Local SEO for Your Local Business: Get Listed Where It Counts Most

Local SEO, the art and science of optimizing your business website for local search, has a few more steps to it than your general SEO practice. After you’ve identified your general keywords and optimized your content for them, you still need to take a few more steps to make your local business stand out from your competition.

Most local search is performed with the intention of an immediate visit, so you want potential customers to be able to find you as they drive around town and in emergency situations, if that is relevant […]

2019-09-03T05:41:52-07:00May 31st, 2017|Categories: Growth and Expansion|Tags: , , |

Start & Run Your Business Right: Join Our Facebook Group and Partner Program

CorpNet.com Facebook Group

The process of starting a business is both thrilling and intimidating. There’s the exhilaration that comes from working through the details and making the dream a reality. And then, there are the business formation options and ongoing compliance requirements that often raise questions and sometimes cause confusion.

That’s why I’m hosting the “Business Formations & Compliance” Facebook group.

The group is a place where business owners and aspiring entrepreneurs can get insight on anything related to forming a business and complying with the […]

2019-09-03T05:41:53-07:00May 24th, 2017|Categories: Partner Program|Tags: , , , |