Social Media

//Tag: Social Media

How to Use a Blog to Boost Your Business

Nowadays, a business website is considered incomplete if it doesn’t have a blog. Blogging started out as a mere hobby, an online journal where individuals would share their thoughts, feelings, experiences and opinions. However, businesses have found that blogging is also a valuable resource for lead generation, customer service, boosting search engine rankings, and brand marketing and promotion.

Today we give you a number of ways starting your own business blog could give your business a much needed boost in the right direction.

1. Get More Online Exposure

Businesses […]

2019-09-03T05:41:53-07:00May 17th, 2017|Categories: Growth and Expansion|Tags: , |

Share, Learn, Grow – Join The “Business Startup Experts” Facebook Group!

With a passion for helping entrepreneurs work toward fulfilling their dreams, it thrills me to welcome you to join the new Business Startup Experts group that I’ve started on Facebook. Its purpose is simple: To serve as a hub for startup experts of all types to exchange knowledge with one another and with new business owners.

I invite anyone who either has or is looking for insight on starting and growing a business. The following types of professionals and many others will find it an engaging place to showcase their expertise and […]

2019-09-03T05:41:54-07:00May 8th, 2017|Categories: Partner Program|Tags: , , |

10 Steps to Starting an Email Newsletter to Market Your Business

If you are looking for an effective way to increase sales and keep your business in the forefront of customers’ minds, email is the perfect solution. With an ROI of $38 to every one dollar spent, according to a survey last year, email marketing can pay off big for a small business. After all, we all get email, and most of us check it multiple times a day.

Inundating prospective customers with daily emails about sales or discounts isn’t the way to get their attention, however. Instead, try offering them something […]

2019-09-03T05:42:31-07:00December 13th, 2016|Categories: Growth and Expansion|Tags: , , |

9 Ways to Show Your Employees You’re Thankful for Them

With Thanksgiving just around the corner, our thoughts naturally turn to what we’re grateful for in life. As a small business owner, I know you’re thankful for your employees. After all, how would you run your business without them? In honor of Thanksgiving, here are 9 ways to say “thank you” to your employees.

  1. Give out bonuses. Let’s face it: Most people are highly motivated by money. There are a couple of ways to handle bonuses. You can set performance goals and give employees bonuses for meeting them—for example, giving a […]
2019-09-03T05:42:34-07:00November 17th, 2016|Categories: Events & Announcements|Tags: , , , , |

5 Reasons Your Business Needs a Blog

More people are purchasing goods online than ever before, and adding blog content to your website helps capture the attention of digital shoppers and beyond. U.S. eCommerce sales in the second quarter of 2016 reached $97.3 billion, an increase of 4.5 percent quarter-over-quarter and a whopping 15.8 percent increase year-over-year, according to the Department of Commerce. When your company provides blog content your potential customers are searching for, you build trust in your business and increase positive sentiment about your brand, which leads to sales when blog visitors need your product […]

2019-09-03T05:42:40-07:00September 22nd, 2016|Categories: Growth and Expansion|Tags: , , , |

Running Your Business: Do You Know What You Don’t Know?

With school back in session, students of all ages are learning new things—and discovering how much they don’t know in the process. Whether you’re an aspiring entrepreneur or long-time business owner, one thing is certain: like the kids who are back to school, you always have room to learn and grow.

As I’ve learned and grown as a business owner, one of my favorite phrases has become, “You don’t know what you don’t know.” How true, right? It’s far too easy to fool ourselves into thinking we really know all there is to […]

How to Create Effective Social Media Landing Pages

Much in the same way that desktops gave way to laptops, which morphed into tablets and smartphones, website home pages are being replaced with landing pages, and now those are becoming more effectively utilized as social media landing pages. How are these socially driven spots better than their predecessors?

2019-09-03T05:45:45-07:00March 3rd, 2015|Categories: Growth and Expansion|Tags: |

When a Social Media Page Can (and Cannot) Replace a Website

Do I need a website or can I get by with just a social media page? This is a question you may have asked yourself, especially if you’re just starting out in a new business. In one sense, both a social media page and a website serve a similar purpose. Both provide the chance for you and the customer to connect with one another. Used the right way, both can be excellent promotional tools for your business.

2019-09-03T05:46:10-07:00January 28th, 2015|Categories: Growth and Expansion|Tags: |

8 No-Nos in Social Media Marketing

Everyone writes about how to do social media correctly. But few people address the key problems most small businesses have when they try to use social media to market and fail. Now, I'm sure you aren't guilty of any of these boo boos, but just in case, let's look at the biggest mistakes in social media marketing.

2019-09-03T05:46:25-07:00September 3rd, 2014|Categories: Growth and Expansion|Tags: |