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		<title>Post-COVID Marketing Strategies for Accountants</title>
		<link>https://www.corpnet.com/blog/post-covid-marketing-strategies-for-accountants/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Wed, 01 Jul 2020 15:56:03 +0000</pubDate>
				<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">https://www.corpnet.com/?p=43081</guid>

					<description><![CDATA[<p>Clients need their accountants more than ever in our post-COVID-19 world. Whether it’s getting ready for the extended tax deadline, figuring out how to utilize government relief funds or how to start a new business in a recession, accountants need to make sure their services are in the foreground of their customers’ needs. Here are [&#8230;]</p>
<p>The post <a href="https://www.corpnet.com/blog/post-covid-marketing-strategies-for-accountants/">Post-COVID Marketing Strategies for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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										<content:encoded><![CDATA[<p>Clients need their accountants more than ever in our post-COVID-19 world. Whether it’s getting ready for the extended tax deadline, figuring out how to utilize government relief funds or <a href="https://www.corpnet.com/blog/recession-start-a-business/">how to start a new business in a recession</a>, accountants need to make sure their services are in the foreground of their customers’ needs.</p>
<p>Here are five post-COVID marketing strategies for accountants to win and keep clients for the long-term.</p>
<h2>Establish the Business as Post COVID-19 Experts</h2>
<p>As the economy struggles to get back on track and clients have specific questions on how to file taxes, apply for relief funding and provide documentation for loan forgiveness, accountants need to secure their clients’ trust by providing quick answers. Accountants should be familiar with all aspects of the issues their clients will face and then use focused <a href="https://www.corpnet.com/blog/marketing-in-the-new-normal-of-covid-19/">post COVID marketing strategies</a> to position themselves as the experts, such as:</p>
<ul>
<li>Create a list of FAQs regarding coronavirus and accounting related issues, then post it on your websites and social media platforms and include it in your email marketing newsletters.</li>
<li>Send personalized email reminders related to government-postponed filing deadlines and business compliance concerns.</li>
<li>Offer to byline blog posts for other websites offering advice for post-COVID-19 issues and always link back to the business’ website and social media platforms.</li>
</ul>
<p>By positioning the accounting business as experts, current customers will remain loyal and new customers will be attracted to come on board.</p>
<h2>Pivot to a New Way of Doing Business</h2>
<p>Most businesses in the pandemic were required to pivot their focus to stay afloat while consumers and businesses alike sheltered in place and scaled down operations. Accounting businesses with large staffs were also required to ask employees to work remotely to ensure safety. One thing that may not change as safer-at-home policies are lifted is the business/client comfort level with virtual consultations. People who hadn’t participated in online meetings before, quickly became familiar and comfortable with the technology and may want to continue to meet virtually—at least for a while.</p>
<p>Virtual capabilities are appealing for clients still feeling nervous about in-person meetings, which may last well into 2021. Accountants marketing their virtual services to new and old clients will likely do well and show they are making accommodations for all their clients’ needs.</p>
<h2>Pivot to a New Clientele</h2>
<p>Now is a good time to assess your clientele and determine if your accounting firm would be more successful focusing on working with a new type of client or clients in specific industries, such as restaurant owners or the gig entrepreneurs. To figure out whether the business should pivot to a new focus, ask the following questions:</p>
<ul>
<li>Are some customer relationships more lucrative than others?</li>
<li>Do you already have a cluster of clients from a particular industry and will they refer their colleagues?</li>
<li>Did your business acquire clients out of your immediate geographic area? Perhaps you can focus on attracting more out-of-town clients and transform into a virtual accounting business.</li>
</ul>
<p>Keep in mind, the more focused the clientele, the more focused your marketing strategy needs to be to cover key points important to the industry of your clients.</p>
<h2>Strategize and Bootstrap</h2>
<p>As business starts ramping up again it’s important to develop an effective and cost-smart marketing strategy. Fortunately, there are many free or low-cost ways to get the message out about your accounting services.</p>
<ul>
<li><strong>Social Media &#8211;</strong> Social media’s contribution to brand awareness cannot be discounted. Besides the business’s own Facebook or LinkedIn pages, accountants could stand out by answering questions on other people’s social pages. You should also look into joining group social media pages with like-minded businesses to make connections and find new sources of clients.</li>
<li><strong>Community Involvement &#8211;</strong> People like to do business with companies that give back to their communities. Although volunteering in person may not be possible for a while, accountants can still offer their services for free or at a discounted fee to customers or organizations in need.</li>
<li><strong>Referral Program &#8211;</strong> Offering clients a reward or discount for referrals is a great way to increase your clientele without having to spend a lot of money. Also, it’s important to ask satisfied clients to give your business a positive review on referral websites like Yelp. Finally, consider joining a business referral group, also called a business referral network or lead club. Basically, these groups are networking organizations with an emphasis on giving and getting referrals.</li>
</ul>
<h2>Be the Solution</h2>
<p>Customers in the wake of the pandemic crisis are looking for reassurance and stability. Yes, everyone wants to get back to business, but what the new normal will look like is anyone’s guess. That’s why it’s important for accounting business owners to be a consistent presence in the lives of their clients.</p>
<p>Think of all the ways customers currently communicate with their accountants and then think of new innovative ways. In addition to phone calls and email, the “always-online” world is communicating through chatbots, chat boxes, Facebook messages, Twitter direct messages, Zoom meetings and Google Hangouts (just to name a few). When customers have problems, they want solutions and they want them fast. Be the solution.</p>
<h2>Become a One-Stop Shop</h2>
<p>Accountants who want to grow their practices should consider broadening their service offerings. Many of your current and potential clients are looking for more than just accounting advice.</p>
<p>For example, you can target people who may be considering starting a business—or growing their current companies. You can help them do that by adding corporate compliance services, such as incorporation guidance, trademark research, and documentation filings—services that can make your accounting practice a one-stop partner.</p>
<p>To make adding incorporation services seamless and cost effective, accountants can sign up with the <a href="https://www.corpnet.com/partners/">CorpNet Partner program</a>. CorpNet acts as a “silent partner” and takes care of clients’ compliance issues, so your business can focus on other important tasks.</p>
<p>As I just said, here at CorpNet we want to be <em>your</em> solution. We understand how stressful and challenging it is for so many small business owners today. We are here to help so you don’t get overwhelmed. Call our business consultants at <a href="tel:8884492638">888.449.2638</a> for help with <a href="https://www.corpnet.com/start-business/">starting a business</a>, <a href="https://www.corpnet.com/business-licenses/">obtaining business licenses</a>, or <a href="https://www.corpnet.com/run-business/business-compliance/">staying in compliance</a>.</p>
<p>The post <a href="https://www.corpnet.com/blog/post-covid-marketing-strategies-for-accountants/">Post-COVID Marketing Strategies for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>How to Start an Accounting Business</title>
		<link>https://www.corpnet.com/blog/start-accounting-business/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Fri, 13 Jan 2023 17:41:01 +0000</pubDate>
				<category><![CDATA[Startup and Launch]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">https://www.corpnet.com/?p=29270</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/start-accounting-business/">How to Start an Accounting Business</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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										<content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_0 et_section_regular" >
				
				
				
				
				
				
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				<div class="et_pb_text_inner"><p>Whether you’re a finance major fresh out of college or have been working in an accounting firm or department for years, I’ll bet you’ve thought about being your own boss. There’s a lot to consider when exploring how to start an accounting business. Let&#8217;s dig into the necessary steps and mistakes to avoid.</p>
<p>Starting an accounting business offers an opportunity to chart your own professional course and enjoy the flexibility and control of self-employment. Of course, there&#8217;s plenty of research and work involved in the process. You&#8217;ll want to be thorough and well-informed as you make decisions while taking steps to start your accounting business.</p>
<h2>7 Steps to Launch an Accounting Business</h2>
<h3>1. Choose a Business Name</h3>
<p>This sounds like an easy-breezy decision to make, but a lot rides on your choice of a business name. It&#8217;s what clients will associate with your brand, and it will be on every piece of marketing content and communications that you produce. Some business owners choose to include their first and last name in their business name (for example, &#8220;Amelia Torres, CPA&#8221;). Or, they decide to get a little more creative and choose a trade name (e.g., &#8220;Horizons Accounting Services&#8221;). I recommend doing a corporate name search to ensure no other business is already using the desired name. Knowing this as soon as possible allows you to rethink your name before you&#8217;ve spent money on registering the name and creating your marketing materials. A <a href="https://www.corpnet.com/blog/what-is-a-trademark/">trademark</a> search is also a smart move if you expect to expand your business into other states sometime.</p>
<h3>2. Choose a Business Entity Type and Register Your New Business</h3>
<p>The business structure has legal and tax implications for an accounting business. One-person accounting businesses and small firms often choose to form either a <a href="https://www.corpnet.com/form-llc/">Limited Liability Company (LLC)</a>,  <a href="https://www.corpnet.com/start-business/professional-limited-liability-company-pllc/">Professional Limited Liability Company (PLLC)</a>, or <a href="https://www.corpnet.com/start-business/professional-corporation/">Professional Corporation (PC)</a>. If starting an accounting business with more than one owner, accountants often consider the<a href="https://www.corpnet.com/start-business/limited-liability-partnership/"> Limited Liability Partnership (LLP)</a> structure. All of these offer some degree of liability protection for the business owner because they are considered a separate legal entity. So, unlike operating an accounting business as a <a href="https://www.corpnet.com/start-business/sole-proprietorship/">Sole Proprietorship</a> or <a href="https://www.corpnet.com/start-business/general-partnership/">General Partnership</a>, the accounting firm owner’s personal assets aren’t typically at risk in the event of lawsuits or financial hardships of the business. However, note that business owners are personally responsible for their own acts of wrongdoing or negligence.</p>
<p>Business entities are state constructs, so the requirements and costs to create them vary from state to state. Also, realize that some states will restrict which types of business structures an accounting firm may be. For example, California does not allow accountants to form an LLC. It&#8217;s important to review your state&#8217;s specific rules. Ways to do that are by looking at the appropriate state agency websites (such as the Secretary of State office) and talking with an attorney.</p>
<p>After you&#8217;ve made an informed decision about the legal entity you want for your business, CorpNet can assist you. We can serve as your registered agent (a requirement for LLCs and corporations) and file your business registration paperwork with your state as you start your accounting business.</p>
<h3>3. Apply for an Employer Identification Number</h3>
<p>An Employer Identification Number (EIN), also called a <a href="https://www.corpnet.com/start-business/federal-tax-id-number/">Federal Tax ID Number</a>, identifies your business for tax filing and reporting purposes. Businesses that have employees or that operate as a corporation or partnership must obtain an EIN. Most banks will require that a business has an EIN before they will open a business bank account for the company.</p>
<h3>4. Get the Necessary Business Licenses and Permits</h3>
<p>Certified Public Accountants must pass a CPA exam to qualify for a CPA certificate and license to practice. Also, states have their own set of education and experience requirements before they will allow someone to provide services as a CPA. The State Board of Accountancy in your state can provide details about the professional requirements.</p>
<p>State and local municipalities might also require other licenses and permits, too. Possibilities include the following items and others:</p>
<ul>
<li>General business operation license</li>
<li>Signage permit</li>
<li>Home occupation permit (if operating a business from home)</li>
</ul>
<p>CorpNet can help you identify your <a href="https://www.corpnet.com/business-licenses/">business license and business permit</a> requirements, or you can check with your local government office.</p>
<h3>5. Open a Business Bank Account</h3>
<p>As an accounting professional, you know this already, but I think it’s worth repeating the importance of keeping personal and business finances separate for both legal and tax purposes. For LLCs and corporations, the separation of personal and business financial assets is required to uphold the <a href="https://www.corpnet.com/blog/do-you-need-a-corporate-veil/">corporate veil</a> that protects business owners from the liabilities of the business. After a company is registered with the state and has obtained its EIN, it should have all the information required to open a <a href="https://www.corpnet.com/blog/dedicated-business-bank-account/">business bank account</a> and credit accounts.</p>
<h3>6. Protect Your Business with Insurance</h3>
<p>Forming an official business entity (LLC, LLP, PLLC, PC) limits an owner&#8217;s liability related to business debt and lawsuits, but it will not protect personal assets if action is brought against the business owner as a result of that individual&#8217;s own actions. An insurance policy can provide additional protection and deliver peace of mind. A knowledgeable and reputable insurance agent who understands the needs of businesses in the financial services industry can help guide you in the types of policies that may be a good fit. Here are some policies that they might discuss:</p>
<ul>
<li>Business Owner’s Policy (BOP)</li>
<li>Professional Liability Insurance</li>
<li>Data Breach Coverage</li>
</ul>
<h3>7. Put Your Business Compliance Responsibilities on Your Calendar</h3>
<p>After starting an accounting business, there are ongoing requirements to fulfill to stay in good standing with the state and local governments. For example, LLCs, PLLCs, and PCs in most states must file an annual report each year and show proof of a valid certification. An accounting business registered as a corporation will have more compliance obligations than an LLC. Besides <a href="https://www.corpnet.com/run-business/annual-reports/">annual reports</a>, they must hold annual meetings, prepare <a href="https://www.corpnet.com/run-business/corporate-minutes-and-bylaws/">meeting minutes</a>, uphold bylaws, and follow other rules. The <a href="https://www.corpnet.com/run-business/business-compliance/">business compliance requirements</a> for each entity type vary by state. To take the mystery out of what needs to be completed and the deadlines by which filings are due, consider using <a href="https://www.corpnet.com/ssl/biz/register/">CorpNet&#8217;s Compliance Portal</a>. It’s a free monitoring tool designed to help you keep track of your upcoming state filings and fees.</p>
<p>Other compliance duties that most accounting businesses must complete include:</p>
<ul>
<li>Renew business licenses and permits</li>
<li>Keep business and personal finances separate</li>
<li>Maintaining a <a href="https://www.corpnet.com/run-business/registered-agent/">registered agent</a> in every state where the business is registered</li>
<li>Renew business insurance policies</li>
<li>Formally record major company changes via <a href="https://www.corpnet.com/run-business/articles-of-amendment/">Articles of Amendment</a></li>
</ul>
<h2>5 Mistakes to Avoid When Starting a Business</h2>
<p>As you navigate how to start an accounting business, you may be wondering about the potential pitfalls that come with the territory. Here are a few snafus that have tripped up other business owners.</p>
<h3>1. Rushing into Choosing a Business Entity Type</h3>
<p>A hasty decision may have negative legal and financial effects on the company. Therefore, it’s important to get expert guidance from an attorney and research all the pros and cons. Review our <a href="https://www.corpnet.com/learning-center/business-structures-chart/">Business Structure Chart</a> for a nice comparison table of options.</p>
<h3>2. Underestimating Funds Needed to Get Through Slow Times</h3>
<p>Accounting businesses have uptimes and downtimes, just like other businesses. As you know, the industry is rather cyclical (think tax time!). Starting an accounting business comes with no guarantees of success. It may take some time to build a base of clients and gain a consistent flow of work. To minimize the stress of money issues, have enough funds available to fall back on when business is slow or you encounter unexpected expenses. The amount you need will depend on various factors (e.g., ongoing operating expenses, loan payments, etc.). Use your financial expertise to crunch the numbers and determine how much of a cushion you&#8217;ll need to get through slow periods.</p>
<h3>3. Having a Build-It-and-They-Will-Come Mindset</h3>
<p>Competing within a crowded field of accounting companies requires more than just existing. Your level of service and expertise may be superior to others in your area, but you will need to find ways to communicate that and raise awareness of your value. Find opportunities to build relationships with other business leaders and community members. Involvement in organizations such as local chambers of commerce, Rotary Clubs, and other networking groups can help you establish a name for yourself and build trust. Another way to demonstrate your industry expertise is to look for volunteer opportunities with business nonprofits, like SCORE, that might welcome presentations on tax tips and other finance subjects.</p>
<p>Leveraging the word-of-mouth power of the internet can help build your brand, too.</p>
<ul>
<li>A mobile-friendly website that follows best practices in <a href="https://www.corpnet.com/blog/accounting-seo-local-search-optimization-need-know/">local SEO for accountants</a></li>
<li>Social media (LinkedIn, Facebook, Twitter, etc.)</li>
<li>Review websites (Google&#8217;s local profiles being the most important)</li>
</ul>
<h3>4. Ignoring Opportunities to Leverage Synergies with Other Businesses</h3>
<p>Although it can be tempting to go into a &#8220;survival of the fittest&#8221; mentality, accountants can benefit from leveraging partnerships with businesses in complementary areas of focus—and even with direct competitors. Attorneys, bookkeepers, office furniture consultants, business coaches, and other accountants may be viable sources of referrals. You may be thinking, &#8220;Nellie, why would I ask for clients or refer clients to other accountants?&#8221; Great question! Perhaps you and the other accountant have different specialties or prefer working with clients in diverse industries. And what if either of you is too busy to take on new clients? Wouldn&#8217;t it be nice to have a trusted resource to direct prospects to?</p>
<p>Also, consider free <a href="https://www.corpnet.com/ssl/partners/">CorpNet’s Partner Program</a> as a way to expand your revenue stream. By either signing up as a Referral Partner or a CorpNet Reseller, you will provide additional value to your clients while adding income to your bottom line. You get a commission, and your clients get expert business formation and compliance filing services at great rates.</p>
<h3>5. Submitting Compliance Paperwork That Has Errors or Is Late</h3>
<p>As I mentioned earlier, ongoing compliance filings and other responsibilities must happen accurately and on time to keep a business in good standing. When business owners fail to pay attention to detail or drag their feet in submitting filings, they may face fines, penalties, and even suspension of their businesses. That&#8217;s a less-than-ideal situation! Don&#8217;t let it happen to you. Sign up for the free CorpNet online monitoring tool so that you&#8217;re always on top of upcoming requirements and their deadlines. And, to ensure that your paperwork is completed correctly and submitted to the correct agency, ask us about our <a href="https://www.corpnet.com/run-business/business-filings/">business filing services</a>.</p>
<h2>Other Resources for Getting Started</h2>
<p>Some other authoritative websites and organizations that offer insight into different aspects of how to start an accounting business and how to be successful include:</p>
<ul>
<li><a href="https://www.aicpa.org/" target="_blank" rel="noopener noreferrer">American Institute of CPAs</a> (AICPA)</li>
<li><a href="https://www.accountingweb.com/" target="_blank" rel="noopener noreferrer">AccountingWEB</a></li>
<li><a href="https://www.accountingtoday.com/" target="_blank" rel="noopener noreferrer">Accounting Today</a></li>
<li><a href="http://www.cpapracticeadvisor.com/" target="_blank" rel="noopener noreferrer">CPA Practice Advisor</a></li>
<li><a href="https://www.intuitiveaccountant.com/" target="_blank" rel="noopener noreferrer">Insightful Accountant</a></li>
<li><a href="https://www.irs.gov/">Internal Revenue Service</a> (IRS)</li>
<li><a href="https://latinotaxpro.com/" target="_blank" rel="noopener noreferrer">Latino Tax Pro</a></li>
<li><a href="https://pasba.org/" target="_blank" rel="noopener noreferrer">Professional Association of Small Business Accountants</a> (PASBA)</li>
<li><a href="https://www.score.org/" target="_blank" rel="noopener noreferrer">SCORE</a></li>
<li><a href="https://www.sba.gov/" target="_blank" rel="noopener noreferrer">Small Business Administration</a> (SBA)</li>
</ul>
<p>Contact CorpNet for help with all of your business formation and compliance needs. Our expert staff has experience in assisting businesses in all 50 states with business registration paperwork, registered agent requirements, EIN applications, business licenses and permits, and more.</p></div>
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				<span class="et_pb_image_wrap "><img decoding="async" src="/wp-content/uploads/2022/10/Business-Structure-Wizard.png" alt="Business Structure Wizard" title="Business Structure Wizard" /></span>
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				<div class="et_pb_text_inner"><p><strong>Choosing a business structure can be a tough decision for the new business owner. CorpNet wants to make the process easier.</strong></p>
<p><strong>This free, online tool helps small business owners navigate the process of picking the right business structure for their new business.</strong></p></div>
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<p>The post <a href="https://www.corpnet.com/blog/start-accounting-business/">How to Start an Accounting Business</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>The Bookkeeper’s Guide to Outsourcing</title>
		<link>https://www.corpnet.com/blog/bookkeepers-guide-outsourcing/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Fri, 17 Feb 2023 14:04:47 +0000</pubDate>
				<category><![CDATA[Growth and Expansion]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16703</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/bookkeepers-guide-outsourcing/">The Bookkeeper’s Guide to Outsourcing</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses.</p>
<p>Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring an expert help make more sense for your needs and your bottom line? Here are seven areas of business you can outsource either completely or partially, depending on your needs and your budget.</p>
<h2>Seven Business Areas to Outsource</h2>
<h3>1. Legal Issues</h3>
<p>You will most likely need legal advice or representation at some point in your entrepreneurial career. Don’t wait until a problem arises to search for a good attorney. Have one involved in your bookkeeping business from the beginning and keep them informed of what’s going on in your company. That way, when you need them to create or look over a contract, they’ll be ready to go.</p>
<p>Do you have ongoing or recurring legal tasks such as <a href="https://www.corpnet.com/run-business/business-filings/">business filings</a>, <a href="https://www.corpnet.com/business-licenses/">licenses and permits</a>, <a href="https://www.corpnet.com/run-business/annual-reports/">annual reports</a>, and such? You can save time by outsourcing these complicated corporate compliance issues to an online service such as CorpNet. CorpNet will stay on top of all the deadlines and requirements in the state where your bookkeeping business is located and make the appropriate filings for you.</p>
<h3>2. Human Resources</h3>
<p>If you have just one or two employees, you might think your business’s HR responsibilities can be managed in-house. In reality, an outside HR company can actually oversee a whole range of human resources tasks you might otherwise have to outsource to multiple providers.</p>
<p>Depending on your business’s size and needs, these functions could include:</p>
<ul>
<li>Payroll processing</li>
<li>Employee benefit plan management and administration</li>
<li>Employee recruiting</li>
<li>Training new employees</li>
<li>Employment law compliance such as safety (OSHA)</li>
<li>Employee health insurance</li>
<li>Coordinating virtual employees</li>
<li>Hiring other freelancers</li>
</ul>
<p>Here are some popular companies and websites that assist with outsourcing human resources tasks:</p>
<ul>
<li>ADP</li>
<li>BambooHR</li>
<li>Gusto</li>
<li>Paychex</li>
<li>Zenefits</li>
</ul>
<p>HR outsourcing companies generally charge a flat monthly fee or a percentage of each employee’s salary.</p>
<h3>3. Technology Help</h3>
<p>All things tech is probably where you’ll want to outsource most of the tasks in your bookkeeping business. It’s always smart to learn how to handle a few IT functions yourself, but when it comes to the big jobs, like switching web hosts or fixing a virus-infected computer, it makes more sense to spend the money and outsource to an expert. You can save hours of frustration and lost productivity by turning the reins over to someone in the know.</p>
<p>If the tasks are something you can learn yourself, make sure to ask the IT person to show you how to do it. That way, you can handle the little stuff going forward and save the big jobs for them. AMore than 31% of IT services were outsourced last year. Other commonly outsourced tech tasks include web and app development, AI and IoT, website development, and quality assurance.</p>
<p>Here are some popular companies and websites that assist with outsourcing technical tasks:</p>
<ul>
<li>Codeable</li>
<li>Freelancer.com</li>
<li>Guru</li>
<li>Upwork</li>
</ul>
<h3>4. SEO and Content Marketing</h3>
<p>How good is your bookkeeping business’s SEO? To find out, try searching for “accounting business,” “bookkeeper,” “CPA,” or if you cater to a specific type of client, try searching specifically, such as “small business accountant” or “restaurant accountant.” Are you satisfied with the results you get? How far down the ranks does your local accounting business show up—if it does at all? Now, try Googling your exact business name. What pops up then? Obviously, the goal is to gain SEO superstar status—and that means getting your accounting business highly ranked in search engine results when potential customers are searching for accounting firms in your community.</p>
<p>Unfortunately for your bookkeeping business, SEO algorithms change all the time. SEO is a tricky game that takes lots of constant attention that you may not have to give. Find an SEO expert you can keep on retainer to help you keep your website up to date on what search engine algorithms are looking for, plus get you listed on all the search directories your bookkeeping business should be listed. Will the SEO expert be able to fill your website with valuable content or can they advise you on how to find the content? Then there’s video content, which can improve your SEO and draw more traffic to your website.</p>
<p>Because social media plays such a big part in SEO, make sure your expert knows which platforms your business needs representation on and can give advice on what you should be posting and how often.</p>
<p>Common tasks outsourced for agencies for SEO and content marketing:</p>
<ul>
<li>Web pages</li>
<li>Blog posts</li>
<li>Product descriptions</li>
<li>Social media posts</li>
<li>Email campaigns and newsletters</li>
<li>eBooks</li>
<li>White papers</li>
<li>Video publishing</li>
<li>Search engine optimization</li>
</ul>
<p>Probably the most time-consuming task for your bookkeeping business has to do with finding new clients. You might be your business’s best salesperson, which makes sense since you are the owner and the face behind the business. But when it comes to marketing, getting some expert help can really ramp up your business and bring in more new leads. When you outsource your marketing efforts, you’ll have someone on your team keeping up with the latest trends in digital media and local campaigns. You can work with a freelance marketing person or a marketing communications company, depending on your budget. Either way, the marketing experts will most likely represent many different companies. Make sure they know your industry and do not represent any of your competitors.</p>
<h3>6. Graphic Design</h3>
<p>You can find great graphic design help via marketplaces or via smaller agencies that specialize in handling one-off projects for clients. And the best part of these services is the quality of their work. If you pick the right freelancer for your project, you&#8217;ll be amazed at the quality of work they can produce. From full website design and logos to social media posts and slide decks, a solid graphic designer can be a big boost to your business.</p>
<p>Common tasks outsourced to graphic design agencies and marketplaces:</p>
<ul>
<li>Logo design</li>
<li>Business card design</li>
<li>Letterhead</li>
<li>Email signatures</li>
<li>Email templates</li>
<li>Posters</li>
<li>Website design</li>
<li>Social media posts</li>
<li>PowerPoing presentations</li>
<li>Pitch decks</li>
</ul>
<p>Here are some graphic design marketplaces and agencies that specialize in outsourcing:</p>
<ul>
<li>DesignCrowd</li>
<li>DesignRush</li>
<li>99 Designs</li>
<li>Design Pickle</li>
</ul>
<h3>7. Odds and Ends</h3>
<p>You’d be surprised how many time-wasting little tasks pop up during the average day of a small business owner. Whether it’s putting together the new desk you got from Ikea or designing a new flyer for your bookkeeping business, websites like TaskRabbit and Fiverr can be the answer to your prayers. Visit these sites to put small “odds and ends” jobs up for bid to thousands of freelancers and get just about anything done on the cheap.</p>
<h2>Where to Find Help</h2>
<p>There are many places to find help for your business. Start by asking your fellow small business owners for recommendations. You can also check online directories and matchmaking sites for outsourcing possibilities in fields like technology, HR, and business compliance. No matter where you find your outsourcing options, be sure to check references and always use a written agreement before starting any work with them.</p></div>
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<p>The post <a href="https://www.corpnet.com/blog/bookkeepers-guide-outsourcing/">The Bookkeeper’s Guide to Outsourcing</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Accounting SEO: Local Search Optimization You Need to Know</title>
		<link>https://www.corpnet.com/blog/accounting-seo-local-search-optimization-need-know/</link>
		
		<dc:creator><![CDATA[Rebecca Gill]]></dc:creator>
		<pubDate>Tue, 27 Mar 2018 12:00:18 +0000</pubDate>
				<category><![CDATA[Growth and Expansion]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16717</guid>

					<description><![CDATA[<p>Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I&#8217;ve been working with SEO for fifteen years. But I am with good reason. [&#8230;]</p>
<p>The post <a href="https://www.corpnet.com/blog/accounting-seo-local-search-optimization-need-know/">Accounting SEO: Local Search Optimization You Need to Know</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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										<content:encoded><![CDATA[<p>Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short.</p>
<p>I might be just a little bit biased since I&#8217;ve been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game-changer for an accounting practice or single accountant office.</p>
<p>An accounting SEO strategy is similar to that of regular SEO, although there is one important nuance to remember. Since most accountants service a local area, local search becomes critical. The importance of local SEO has grown even greater since Google has been making shifts into mobile first indexing and voice search. The world searches Google for answers and most people (over 50%) are using their smartphones to find solutions to their problems.</p>
<p>Today I&#8217;d like to walk you through the important elements of accounting SEO and put an emphasis on the local aspect of this marketing channel. I&#8217;ll cover what local search is and how accountants and CPA firms can use it to grow their prospect list, sales, and the ever-important bottom line.</p>
<h2>What Local Search Means to Accountants</h2>
<p>Local search refers to an individual accessing Google to find a website that is within their geographic area. This could be a city, county, or state. The difference is the search intent is not a national based search. In these scenarios, the user wants and expects results related to their physical location.</p>
<p><strong>There are four types of local searches results that occur within Google&#8217;s search engine results page (SERPs):</strong></p>
<ol>
<li><strong>The User Searches for Keyword Only</strong> – Keywords without a city name rely more heavily on traditional organic ranking factors, although in some cases they can still include local results. Examples of this would be an <em>accounting office</em> or <em>divorce attorney</em>. These types of searches are shifting more and more to a locally focused list of results.</li>
<li><strong>The User Searches for Keyword + Location</strong> – Keywords that include a city name rely more heavily on true local ranking factors and will most likely pull from local listings like Google My Business. An example of this would be <em>Michigan CPA spots</em> or <em>Detroit accountant</em>.</li>
<li><strong>Near Me Searches</strong> &#8211; In this situation, the user starts to type a phrase Google assumes is local and Google will suggest the addition of <em>near me</em>. When the user accepts, Google returns local results based on the user&#8217;s physical location. An example of this is the search for <em>accountant</em>. Google suggests adding near me to it and the search now becomes <em>accountant near me</em>.</li>
<li><strong>Mobile Based Searches</strong> – Keyword searches performed on mobile devices can produce very different results than that of desktop computers. A desktop and a mobile phone search can have completely different results for the exact same phrase which confuses and frustrates a lot of marketers. Such search inquiries and results can occur with or without a geographical phrase added to the search term.</li>
</ol>
<p>Regardless of the type of search, local search dominates the results and accountants want to be on this list. To be here, accounting SEO needs to be a priority and it needs to include a focus on local.</p>
<h2>How to Find Great Keywords</h2>
<p>If you want to win at accounting SEO and local search, you have to start with keywords. These are the phrases people search for to find answers to their problems. If I&#8217;ve learned anything over the last fifteen years it&#8217;s this &#8211; you don&#8217;t know what the average Joe searches for online. You may think you know, but really you don&#8217;t. You have to use tools to help you find the right phrases to target.</p>
<p>My favorite tools for finding great keywords are KW Finder and SEMrush. As an SEO consultant, I use these daily and I couldn&#8217;t live without them. Here is why I love them.</p>
<h3>SEO Tool #1: SEMrush</h3>
<p>This tool will allow me to data-mine my website or that of my competitors. I can look up any local accounting firm and find out exactly what keywords they are ranking for, what keywords they are using for advertising in PPC (pay per click), and I can even see their top website content.</p>
<div id="attachment_16729" style="width: 671px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-16729" class="wp-image-16729 size-full" src="/wp-content/uploads/2018/03/Local-Accounting-Terms.png" alt="Local Accounting Terms" width="661" height="735" /><p id="caption-attachment-16729" class="wp-caption-text">SEMrush: Local Accounting Terms</p></div>
<h3>SEO Tools #2: KW Finder</h3>
<p>In this tool, I can put in one phrase and receive hundreds of alternate or similar search terms. I&#8217;ll see monthly search volumes, the difficulty level, and even who is ranking on page one of Google. It&#8217;s a great tool for building a comprehensive list of keywords.</p>
<div id="attachment_16728" style="width: 851px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-16728" class="wp-image-16728 size-full" src="/wp-content/uploads/2018/03/Keyword-Options-for-Accounting-Firms.png" alt="Keyword Options for Accounting Firm SEO" width="841" height="765" /><p id="caption-attachment-16728" class="wp-caption-text">KW Finder: Keyword Options for Accounting Firm SEO</p></div>
<p>As you can see, there is a lot of great information available for helping accounting firms boost their SEO efforts and expand their reach online. If you are looking for some good data for your accounting SEO efforts, I encourage you to review <a href="https://www.kwfinder.com" target="_blank" rel="noopener noreferrer">KW Finder</a> and <a href="https://www.semrush.com" target="_blank" rel="noopener noreferrer">SEMrush</a>.</p>
<h2>What Matters in Local Search</h2>
<p>As I said above, local SEO has a few more nuances than regular SEO. This is because Google will take into account additional ranking factors in deciding who to place on page one of the search engine results page.</p>
<p><strong>Here are the ranking factors you need to think about:</strong></p>
<ul>
<li><b>Website Optimization &#8211; </b>The presence of NAP (name, address and phone number) contact information on the website is absolutely critical. This information should be placed in the header or footer so it displays on all content pages and posts. When doing this, it is important to use a phone number that includes a local area code so the search engines can associate this area code with a given website’s local area.</li>
<li><strong>Structured Data</strong> &#8211; Structured data is more advanced coding that is applied to a website. It uses Schema properties and it helps search engines better understand a website and view it more like a human. The use and importance of Structured Data are growing rapidly with Google. If you use WordPress, there are a number of plugins that can help implement Structured Data at the local level.</li>
<li><b>Inbound Links to the Website &#8211;</b> The web is made up of content and links. Local SEO relies on these links to rank in search. You need both a good quantity of links coming from quality websites.</li>
<li><b>Google My Business Profile &#8211;</b> This social media profile must have accurate, have optimized categories, and relevant keywords in business description.<br />
<b></b></li>
<li><b></b><b>External Directory References &#8211;</b> The availability and consistency of NAP (name, address, phone number) on other third-party local business directories is also important. Example business directories for local searches would include Yelp, Angie’s List, Manta, Foursquare, Merchant Circle, TripAdvisor, and Internet Yellow Pages.</li>
<li><b>User Behavioral &amp; Mobile Usage &#8211;</b> User behavioral and mobile usage are also considerations. Examples of such factors include user click-through rates from search, check-ins, and user calls to a business via search.</li>
<li><b>Search Personalization &#8211; </b>Search personalization includes results provided to users based on what is most relevant to their interests or located closest to their physical location.<br />
<b></b></li>
<li><b>Reviews &#8211; </b>The quantity and diversity of online reviews and rankings will also influence local search optimization efforts. These user reviews would be positive reviews from real users on legitimate websites.</li>
</ul>
<h2>How to Improve Your Search Results</h2>
<p>Local SEO does not require you to insert your location throughout your content. That is old school SEO and just wrong in today’s world of search. Today&#8217;s local search optimization focuses more on accuracy and outreach.</p>
<p><strong>Here are the steps you actually need to do to rank in search:</strong></p>
<ol>
<li>Add your address and phone number in the footer or header of your website so Google can associate your individual content pieces with your local area.</li>
<li>Use your local area code and not just an 800.</li>
<li>Sign up for a <a href="https://www.google.com/business/" target="_blank" rel="noopener noreferrer">Google My Business</a> account.</li>
<li>Use other social media where applicable. Facebook is always good for local SEO.</li>
<li>Encourage your clients and customers to check-in and leave reviews on Google and Facebook.</li>
<li>Use a consistent format for your address and information.</li>
<li>Use keywords within your business descriptions.</li>
<li>Check your existing listings to see if they are accurate. You can use <a href="https://moz.com/local" target="_blank" rel="noopener noreferrer">Moz Local</a> for this task.</li>
<li>Add your business to other local directories.</li>
</ol>
<h2>Common Mistakes in Accounting SEO</h2>
<p>Mistakes happen because website owners and marketers are only human. That said, it is important to limit such mistakes as they will reduce your local search optimization efforts.</p>
<p><strong>Here are some very common user mistakes that hamper local SEO for accountants and CPAs:</strong></p>
<ul>
<li>Online business listings different than the actual physical address of the business</li>
<li>Duplicate listings exist in local search directories</li>
<li>Inconsistencies with the business name, address, or phone number (NAP) in online directories</li>
<li>Incorrect categories used in local directories such as Google My Business</li>
<li>Unverified listings in local directories</li>
</ul>
<header class="entry-header"></header>
<p>These common mistakes are easy to prevent and/or fix. Knowing what matters is the biggest advantage in correcting or avoiding the issues.</p>
<h2>It&#8217;s Time to Dig into Local SEO!</h2>
<p>You&#8217;ve been given a lot of information but you are now empowered to rock search, improve your search ranking, and bring in more business leads. While SEO is just one <a href="/blog/the-best-cpa-marketing-channels-for-growing-your-firm/">marketing channel</a> available to accountants, I believe it is an important one.</p>
<p>I&#8217;ve been a long believer in the fact that anyone can learn SEO. It&#8217;s not a matter of it being possible to learn SEO, it&#8217;s just a question of whether or not you want to dig in and get your hands dirty. I&#8217;m hoping you do because I know the benefits it brings to small businesses.</p>
<p>The post <a href="https://www.corpnet.com/blog/accounting-seo-local-search-optimization-need-know/">Accounting SEO: Local Search Optimization You Need to Know</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Seven Tips for Optimizing LinkedIn for Accountants</title>
		<link>https://www.corpnet.com/blog/linkedin-for-accountants/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Sat, 17 Dec 2022 13:29:02 +0000</pubDate>
				<category><![CDATA[Growth and Expansion]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16695</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/linkedin-for-accountants/">Seven Tips for Optimizing LinkedIn for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>With more than 849 million users, LinkedIn is a powerhouse of social media. While it doesn&#8217;t command the 2.9 billion users of Facebook, it is the top location for connecting at a business-to-business level. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs, and building professional relationships. Plus, if you know the secrets to using it successfully, LinkedIn could be a major revenue generator for your accounting business.</p>
<p>Here are seven tips for getting started with optimizing LinkedIn for accountants, CPAs, and bookkeepers.</p>
<h2>Make the Most of Your Profile</h2>
<p>Before you start, it’s important to know the purpose behind your profile. First, your profile needs to tell your business story in an attention-getting fashion (think photos, video, and infographics). But since LinkedIn, like all social media, is about connections, your profile should also be searchable.</p>
<p>Here are some tips to make your profile searchable:</p>
<ul>
<li><strong>Be concise. </strong>Remember, you need to grab the reader’s attention right from the start, so the person will keep reading to see if you offer what they’re looking for. Don’t just describe yourself as a CPA. Write, “I am a CPA specializing in luxury real estate.” Forget generic adjectives like “hard-working” that can apply to any type of business. Use current keywords related to your CPA expertise, such as “individual retirement account” or “international accounting standards.” Then make sure to use the same keywords again in the “Skills and Experience” section of your profile.</li>
<li><strong>Toot your own horn. </strong>Be sure to list all your degrees, certifications, and professional accomplishments. Even if you’re currently working on a certification or degree and haven’t yet finished, include the information in your summary.</li>
<li><strong>Name drop.</strong> Don’t be shy about listing some of your best clients and their industries. This is especially important if your accounting business specializes in a specific industry or industries.</li>
</ul>
<p>Also, once you have a profile, you can create a separate Company Page for your business, if you want to keep them separate. If your company name is different from your name, it would be a good idea to have both in case people search for your business.</p>
<h2>Connect and Then Connect Some More</h2>
<p>On LinkedIn, people in your network are called connections. Connections are categorized by degree—first-degree, second-degree, third-degree, and fellow members of your LinkedIn groups.</p>
<ul>
<li><strong>First-degree connection</strong>: There is a direct connection between the two of you because either you have accepted an invitation or the other person has accepted your invitation.</li>
<li><strong>Second-degree connections</strong>: Connections made by contacting connections of your first-degree connections.</li>
<li><strong>Third-degree connection</strong>: Connections made by contacting connections of your second-degree connections.</li>
<li><strong>Fellow members of your LinkedIn Groups</strong>: The two of you are connected only by being a part of the same LinkedIn Group.</li>
<li><strong>LinkedIn Member</strong>: If none of the other categories apply, you can still add another LinkedIn member to your network by sending them a personalized invitation to connect.</li>
</ul>
<p>LinkedIn for accountants, like all professions, is about building connections—and not just accounting connections. Connect with professionals from different backgrounds and industries who could be potential clients, vendors or business partners. What you do with those connections comes next.</p>
<h2>Discuss Shared Interests</h2>
<p>Once you made a connection, you need to nurture it and build a bond. Discuss trends, learn about new industries, and share your expertise. The more you share and interact on LinkedIn, the more likely a connection is to remember you. Any connection can ultimately lead you to more business opportunities.</p>
<p>Warning: LinkedIn is full of users who connect and immediately start throwing sales pitches. Don&#8217;t be that kind of user. Social media is about the connection you make at a personal level. Social media isn&#8217;t a billboard shouting an advertising message.</p>
<h2>Stalk Your Competitors</h2>
<p>Go ahead and connect with accounting competitors. Not only can you keep an eye on how they are interacting and where they’re getting leads, you can also reach out to their connections to build your own network.</p>
<h2>Follow LinkedIn Influencers</h2>
<p>LinkedIn influencers comprise a global collective of more than 500 of the world’s leading thinkers and innovators. Influencers are selected by LinkedIn and becoming an influencer is by invitation only. Follow influencers in the accounting industry and you’ll be exposed to thought-provoking content, trends, and ideas. Plus, you’ll be able to engage with other members via the comments section, which is another way to find connections with similar interests.</p>
<h2>Engage With LinkedIn Groups</h2>
<p>Joining LinkedIn Groups helps your visibility grow exponentially. Be sure to join Groups that clients and potential clients belong to, as well as Groups related to the accounting industry. Type in the Group name or keyword in the search box and click the button. Then select Groups on the left to narrow your search to Groups. Click the Join button for Groups that interest you. Usually, you will be accepted to a Group immediately, but sometimes groups have stricter privacy settings in place. In this case, you’ll need to wait a few days to be approved.</p>
<p>When commenting or posting in a Group, build credibility by providing expertise and sharing valuable insights. Don’t just try to sell your services and promote your business—offer something of value.</p>
<p>Here are a few accounting-related LinkedIn Groups to check out:</p>
<ul>
<li><a href="https://www.linkedin.com/groups/160636/profile" target="_blank" rel="noopener noreferrer">AICPA Tax Practitioners</a></li>
<li><a href="https://www.linkedin.com/groups/2435400/profile" target="_blank" rel="noopener noreferrer">Accounting | Finance | Professionals | World Finance Network</a></li>
<li><a href="https://www.linkedin.com/groups/6958033/profile" target="_blank" rel="noopener noreferrer">Marketing for Accountants, CPAs, EAs, Bookkeepers and Tax Professionals</a></li>
<li><a href="https://www.linkedin.com/groups/42838/profile" target="_blank" rel="noopener noreferrer">Tax Professionals</a></li>
</ul>
<h2>Share Content</h2>
<p>Content marketing not only helps you increase SEO, but it also helps build your expertise and therefore your connections. Post regularly to your company page and/or profile page. The best ways to engage readers with your posts are by mentioning specific people, including photos and/or video, or getting a conversation going by asking for feedback. You should also go beyond just posting advice and information and get a little bit more personal.</p>
<p>LinkedIn suggests the following kinds of personal stories you can share:</p>
<ul>
<li>Did you give a talk to a group lately or volunteer somewhere?</li>
<li>Something you learned lately, maybe from a mentor</li>
<li>A good book or movie you’ve seen</li>
<li>Current events</li>
<li>A productivity hack you’ve discovered</li>
<li>Your favorite part of your day</li>
<li>How to achieve work/life balance</li>
</ul>
<p>You can control who sees your posts and who can’t by using the dropdown menu below the Share box. If your post is set to Public, your post may appear on the home pages of your first-degree connections and the home pages of your second- or third-degree connections if shared, commented upon, or liked by your first -degree connections. It will also appear in content search results, your recent activity page, and your public profile.</p></div>
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<p>The post <a href="https://www.corpnet.com/blog/linkedin-for-accountants/">Seven Tips for Optimizing LinkedIn for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Tax Season Survival Kit for Accountants</title>
		<link>https://www.corpnet.com/blog/tax-season-survival-kit-for-accountants/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Tue, 27 Feb 2018 14:18:36 +0000</pubDate>
				<category><![CDATA[Ongoing Management and Protection]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16462</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/tax-season-survival-kit-for-accountants/">Tax Season Survival Kit for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>No matter what your industry, you know when your busy season is about to start. For accountants, it’s tax season, where you can generate half your annual revenue or more for your accounting during these busy months. But how do you handle the extra workload during tax season without losing your sanity? Our tax season survival kit for accountants can help.</p>
<h2>1. Create a Game Plan</h2>
<p>You can’t go into any battle without a plan if you hope to win. The same goes for tackling tax season. Meet it head-on by developing a plan to guarantee the best outcome for success. The more preparation you put into your plan, the better equipped you’ll be when the inevitable snags and delays come into play. The following steps should be incorporated into your plan.</p>
<h2>2. Put the Word Out</h2>
<p>Most of your family and friends who know your business expect you’ll be out of commission during tax season, so they’ll understand when you have to cancel plans or skip extracurricular events. But have you explained to your clients the stress and time limitations that go along with the extra work of tax season?</p>
<p>It’s important to explain that you may not answer their emails as quickly as you normally do or be able to call them back as quickly as you would like. Politely ask for patience and remind them you are spending the time working on their projects and tax returns. For your most important clients, consider giving them a special phone number or email address to use, and check those contacts more regularly so you can respond in a timely fashion.</p>
<h2>3. Hire Temporary Workers</h2>
<p>An essential element of the tax season survival kit for accountants is hiring extra help, whether that means hiring more accountants or additional administrative workers. If you normally take care of responding to email, answering the phones, and paying the bills all by yourself, you’ll definitely need some extra hands during this time. No room for someone else in your office? No worries. You can hire virtual temporary help online at websites such as <a href="https://www.indeed.com/" target="_blank" rel="noopener noreferrer">Indeed.com</a> and <a href="https://www.flexjobs.com/" target="_blank" rel="noopener noreferrer">Flexjobs</a>.</p>
<p>If you’re offering your clients additional help with their businesses such as incorporation and business filings, having a full-service partner to handle the details alleviates the responsibility from you. Your busy season means more business and more sales, so you’ll be able to budget for more help to get through those long days (and nights).</p>
<h2>4. Plan for Problems</h2>
<p>When everyone is so busy and moving fast, there are bound to be mistakes and setbacks. What will you do if there’s a power outage? What if your computer suddenly crashes or your network gets a virus? Your tax season survival kit needs a backup plan detailing what you’ll do to keep your accounting business humming along in case of an emergency. Have IT support numbers handy, back up all your data remotely, and have backup locations you can work from if needed in case of disaster.</p>
<h2>5. Delegate More</h2>
<p>If you’re trying to build your employee bench or cross-train current employees, tax season is a great time to assign other employees duties that you usually handle. Get employees started now so they can learn new skills before the real crunch hits. Use tax time to see who works well under pressure and who can be trusted with more difficult tasks.</p>
<h2>6. Set Goals and Benchmarks</h2>
<p>Set interim goals for yourself and your employees to keep you motivated through tax season. Keep everyone updated on a daily basis on how the business is doing. Make it a game and encourage friendly competition. For example, set a goal to have so many clients’ returns handled per day. Setting benchmarks and working to hit them is a great way to help your team keep their eyes on the prize.</p>
<h2>7. Plan Time Off Ahead of Time</h2>
<p>It’s perfectly normal to tell employees not to take any time off during the busy tax season, but there are occasions when you’ll need to make an exception. School functions, doctor’s appointments, and illness are understandable reasons employees may need some time off. In addition, the long hours and late nights rest can contribute to your staff getting sick.</p>
<p>Building in some time off for yourself and your employees is wiser than hoping nothing goes wrong. Play it safe: Make sure more than one person is handling each client so Employee B can take over if Employee A is out sick.</p>
<h2>8. Work to Stay Healthy</h2>
<p>Prevent the spread of flu in the office by promoting good hygiene. Encourage employees to wash their hands frequently and provide hand sanitizer and tissues. Set up remote work options for employees so people who are sick can work from home instead of coming in and infecting others. For employees in the office, provide healthy snacks and encourage exercise breaks every hour or so. For example, you can set a time for everyone to stand up and stretch or walk around the office for 10 minutes. Finally, give your employees a treat by bringing in a masseuse to give your team a quick chair massage.</p>
<h2>9. Reward Yourself and Your Employees</h2>
<p>Once the busy tax season is over, make sure you thank everyone on the team for their hard work. Give them extra time off, hand out bonuses, and/or treat everyone to a fancy dinner out to celebrate a job well done. But don’t wait until the job is done to reward your employees. Along the way, be sure to share positive results, compliments from happy clients, and praise for good work.</p>
<h2>10. Review the Results</h2>
<p>Once everyone has recovered from the busy tax season, take an hour or two to assess what went right and what went wrong this year. Get your team’s opinions as well. How could you make the process run more smoothly next tax season? Conduct customer surveys and talk to your clients to get their feedback, too. Ask satisfied clients if they&#8217;re willing to review your firm online, post positive comments on social media, or provide a testimonial you can use in your marketing materials.</p>
<p>Finally, start planning for next year. It’s never too soon to start building a tax season survival kit.</p></div>
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<p>The post <a href="https://www.corpnet.com/blog/tax-season-survival-kit-for-accountants/">Tax Season Survival Kit for Accountants</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Help Clients Choose What Is the Best Business Structure Without Fear of Unauthorized Practice of Law</title>
		<link>https://www.corpnet.com/blog/choose-business-structure-without-fear/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Sun, 19 Feb 2023 16:00:43 +0000</pubDate>
				<category><![CDATA[Partner Program]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=17267</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/choose-business-structure-without-fear/">Help Clients Choose What Is the Best Business Structure Without Fear of Unauthorized Practice of Law</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>Whether you’re an accountant, tax advisor, coach, or consultant, your clients inevitably turn to you for insight into improving their business’s bottom line. One question they might ask is, “What is the best business structure?”</p>
<p>You need to be ultra-careful in advising customers about this because offering legal advice without a license to practice law is unlawful. However, you can give insight pertinent to your certified area of expertise and credentials, and of course,  you may direct clients to the right resources for legal guidance.</p>
<p>And after a client has decided on a business structure, <strong>you can help them make the transition by preparing and submitting the necessary forms on their behalf</strong>. It is not considered the practice of law to file business registration and compliance paperwork for clients. Moreover, by doing so, you can increase revenue for your business and provide additional value and convenience to your customers.</p>
<p>Let’s take a quick look at some of the considerations your clients must contemplate when selecting the best business structure to meet their needs.</p></div>
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				<div class="et_pb_text_inner"><h2>Explore the Partner Program</h2>
<p>The CorpNet Partner Program is perfect for accountants, bookkeepers, CPAs, QuickBooks Pro-Advisors, Enrolled Agents, lawyers, and tax professionals.</p></div>
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				<div class="et_pb_text_inner"><h2>Key Factors to Consider When Choosing an Entity</h2>
<ul>
<li><strong>Owners’ Liability Risks – </strong>How much personal legal and financial risk an owner is willing to assume will influence which legal entity type to choose. Some types of businesses have a greater potential to run into litigious situations and significant debt than others. Formally registering a company as an entity separate from its owners offers a higher degree of personal liability protection than operating an unincorporated business.</li>
<li><strong>Tax Impact</strong> – How the IRS, states, and other tax authorities apply taxes to business profits varies according to a company’s legal structure. Some structures (known as pass-through entities) are set up to have taxes flow through to the business owner’s personal tax returns, while others result in the business paying taxes as its tax-paying entity. Under some structures, business owners pay a larger percentage of their earnings for Social Security and Medicare taxes. Your clients will want to weigh their options carefully to determine which scenario will offer them the best tax outcomes.</li>
<li><strong>Ownership and Management Flexibility</strong> – Different business structures have different ownership structures. When more than one owner is involved, things can get complicated, so it’s critical for clients to understand the advantages and disadvantages of their options.</li>
<li><strong>Growth Potential</strong> – Some structures are better suited than others for entrepreneurs who foresee needing to raise capital to fuel growth and expansion. In addition to considering the opportunity to sell stock, some structures generate more confidence and credibility when approaching investors and lenders.</li>
<li><strong>Costs and Complexity</strong> – Another detail business owners will want to keep top of mind is how much it will cost to file formation paperwork and fulfill ongoing compliance requirements. Some structures have simple and few obligations, while others come with more complicated (and costly) formalities.</li>
<li><strong>Succession Plan</strong> – Hopefully, your clients are also thinking about their business in the long term. What will happen to the business after they die? What if a business partner decides to leave the company? Some business structure types cease to exist after an owner passes away, while others live in perpetuity.</li>
</ul>
<h2>Business Structures Your Clients Might Register</h2>
<p>Now that I’ve set the stage for what clients should think about, let’s look at a few of the most popular business entity types to give you more insight into each.</p>
<h3>Sole Proprietorship</h3>
<p>A one-person (or married couple’s) business will automatically be regarded as a <a href="https://www.corpnet.com/start-business/sole-proprietorship/">Sole Proprietorship</a> if it’s engaged in commercial activities but not registered as a business entity. A sole proprietorship doesn’t have to file formation paperwork with the state, nor does it have any formal compliance requirements to fulfill. However, it may need licenses and permits depending on the type of business it conducts and where it’s located. Also, if the owner chooses to use a fictitious name, it must file a DBA to provide products or services under a company name that doesn’t include the owner’s legal name(s).</p>
<p>A Sole Proprietorship is legally and financially considered the same entity as its owner. This means the owner is personally held liable for debts and legal obligations of the business. So, if the business can’t pay its bills or someone sues the company, the owner’s house, vehicles, bank accounts, and other property could be at risk. Another drawback of a Sole Proprietorship is limited financing opportunities. The company may not sell shares of stock, and lenders might not be interested in funding the business. So, sole proprietors may need to depend on their savings account, home equity loans, and assistance from family to fund big-ticket purchases like property, equipment, etc.</p>
<p>As an unincorporated business, a Sole Proprietorship reports its business profits on the owner’s individual income tax return. Because all income and losses flow through to the individual level, the owner must also pay 15.3% in self-employment taxes (12.4% Social Security and 2.9% Medicare taxes) on the business’s profits.</p>
<h3>Partnership</h3>
<p>A <strong>Partnership</strong>, when two or more people own a business, is an attractive option for entrepreneurs who want minimal compliance formalities. Like a Sole Proprietorship, a Partnership is an unincorporated business. Owners (partners) divide profits and report them on their individual income tax returns. Partners must also pay self-employment taxes on their share of the profits.</p>
<p>Partners typically work with an attorney to create a Partnership Agreement that sets forth how profits get divided and details about what happens if any of them retires, wants to get out of the business, declares bankruptcy, or dies. Some partnerships have a buy-sell agreement in place, as well, to ensure that the company can continue to operate if something happens to one of its partners or if a partner decides to leave.</p>
<p><strong>Partnerships come in several varieties:</strong></p>
<ul>
<li><strong>General Partnership – </strong>The partners in a <a href="https://www.corpnet.com/start-business/general-partnership/">General Partnership</a> manage the company and assume personal responsibility for the business’s finances and legal obligations.</li>
<li><strong>Limited Partnership (LP</strong>) – In a <a href="https://www.corpnet.com/start-business/limited-partnership/">Limited Partnership</a>, there are general and limited partners. While general partners take an active role in the business’s daily operations, limited partners typically have a financial interest without managing the business’s activities. The general partners are the owners who assume personal liability for the business.</li>
<li><strong>Limited Liability Partnership (LLP) – </strong>An <a href="https://www.corpnet.com/start-business/limited-liability-partnership/">LLP</a> is similar to a Limited Partnership. The primary difference is that every partner has limited liability and is personally protected from the debts and legal issues of the business.</li>
</ul>
<h3>Limited Liability Company (LLC)</h3>
<p>An <a href="https://www.corpnet.com/form-llc/"><strong>LLC</strong></a> offers its owners (a.k.a. members) the benefit of limited personal liability while maintaining compliance simplicity. Some refer to it as a hybrid between a Sole Proprietorship and a Corporation.</p>
<p>A Limited Liability Company may be a <a href="https://www.corpnet.com/blog/single-member-llc-vs-multiple-member-llc/">single-member or a multi-member LLC</a> (if more than one member). <a href="https://www.corpnet.com/blog/multi-member-llc/">Multi-member LLCs</a> can have an unlimited number of members. The business structure offers choices in how it’s managed. An LLC may be member-managed (its owners run the day-to-day operations) or manager-managed (the owners hire someone to manage it or appoint one or more of its members to handle business operations). LLC members usually create an LLC operating agreement defining individuals’ roles and responsibilities.</p>
<p>From a tax perspective, the IRS will view an LLC as a pass-through entity. As such, its profits and losses get passed through to its members rather than the company paying corporate taxes. Like owners of Sole Proprietorships and Partnerships, LLC members must pay self-employment taxes on business profits.</p>
<p>However, an LLC has some tax flexibility. Members can instead elect to be taxed as an S Corporation. I’ll explain more about S Corporation tax treatment later in this article, so keep reading!</p>
<p>With a single-member LLC, the business dies with the owner unless provisions in the LLC operating agreement state otherwise. Multi-member LLCs also may have a limited life if any members leave or pass away. Some states will require members to dissolve the LLC and form a new one with new members if there isn’t a buy-sell agreement establishing the rules for transferring ownership.</p>
<h3>C Corporation</h3>
<p>A Corporation, sometimes called a <a href="https://www.corpnet.com/start-business/c-corporation/">C Corporation</a>, is a legal entity separate from its owners and provides the most personal liability protection for its owners (shareholders). C Corporations also may take some deductions that other business entity types may not. It costs more to incorporate than to form other business structures, and corporations have more oversight, record-keeping, and reporting responsibilities to stay in good standing and operate legally. Some compliance requirements that C Corporations must fulfill include designating a board of directors, holding directors’ and shareholders’ meetings, adopting bylaws.</p>
<p>Corporations may sell stock to raise funds. Because they are independent entities, they can remain active even when individual shareholders leave, die, or sell their shares of stock.</p>
<p>A C Corporation pays taxes on its profits, files its own income tax returns, and is legally liable. In many cases, corporate profits get taxed twice — something referred to as double taxation. When the company makes a profit, the Corporation pays tax at the corporate income tax rate, and then the profits paid as dividends to shareholders are taxed again on shareholders’ personal tax returns at the applicable income tax rates. If a C Corporation meets the eligibility requirements, it can elect S Corporation tax treatment to avoid double taxation.</p>
<p><strong>In addition to the C Corporation, other forms of Corporations may be an option depending on the state where a company is registered:</strong></p>
<ul>
<li><strong>Benefit Corporation (B Corp)</strong> – A Benefit Corporation is a for-profit corporation that exists to serve a societal or environmental mission, contributing to the greater good in addition to generating a healthy bottom line. Examples of some well-known certified Benefit Corporations include Kickstarter, Ben &amp; Jerry’s, and Patagonia.</li>
<li><strong>Closed Corporation</strong> – A Closed Corporation is usually run by a small group of shareholders without a board of directors. Rules vary by state, but typically, a Closed Corporation may not participate in public trading of stock.</li>
<li><strong>Nonprofit Corporation</strong> – A <a href="https://www.corpnet.com/start-business/nonprofit-corporation/">Nonprofit Corporation</a> is organized for charitable, religious, educational, scientific, or literary work. It may apply to the IRS and state to be exempt from paying federal and state income taxes on its profits.</li>
</ul>
<h3>S Corporation</h3>
<p>An <a href="https://www.corpnet.com/start-business/s-corporation-formation/">S Corporation</a> is a tax election option rather than a business structure in its own right. C Corporations and LLCs can elect to be treated as S corporations for tax purposes (by filing <a href="https://www.corpnet.com/blog/what-is-irs-form-2553/"><strong>IRS Form 2553</strong></a>) if they meet IRS eligibility requirements.</p>
<p>Federal income tax obligations for an S Corporation pass through its owners. Therefore, C Corporations that choose the S Corporation election avoid double taxation because profits are taxed only at the shareholders’ personal level. The advantage for LLCs that <a href="https://www.corpnet.com/start-business/s-corporation-election/">elect S Corporation tax treatment</a> is that not all business profit is subject to self-employment taxes. Instead, members pay themselves wages through the company payroll and only pay self-employment tax on that income. Profits paid to LLC members as distributions are not subject to Social Security and Medicare taxes. State rules for how taxes are applied to S Corporation profits vary.</p>
<p>S Corporations can have a maximum of 100 shareholders (or members in the case of an LLC), and other restrictions also apply. An LLC or C Corporation that chooses an S Corporation election must fulfill its underlying entity’s compliance requirements.</p>
<h2>How to Help Your Clients Register a New Business</h2>
<p>How can you help your clients make informed decisions while avoiding the risk of giving them guidance you’re not legally authorized to provide? First and foremost, ensure you only provide advice within your realm of expertise and the authority of your licensure and credentialing. So, as a licensed accountant or tax advisor, you may educate and advise on how a business structure will affect your clients’ tax obligations. However, you may not advise about the liability ramifications associated with any business entity type.</p>
<p><strong>Examples of questions a licensed accountant can safely answer include:</strong></p>
<ul>
<li>Will pass-through taxation, S Corporation tax treatment, or taxation as a C Corporation be most beneficial financially to a client who is forming an LLC?</li>
<li>What options does a General Partnership have if its owners want to lower their self-employment tax burden?</li>
<li>Which states offer the most favorable tax rates for a Corporation?</li>
<li>What does the client need to do to register their business entity for payroll taxes?</li>
<li>If a client has multiple businesses, how should they structure them for optimal tax outcomes?</li>
</ul>
<p><strong>Examples of questions when you should recommend clients seek the advice of an attorney:</strong></p>
<ul>
<li>What are the personal liability advantages of changing from a Sole Proprietor to an LLC?</li>
<li>What should clients include in their operating agreement?</li>
<li>Which state will offer the most favorable legal environment for a corporation?</li>
<li>Is the client legally responsible for submitting a BOI Report?</li>
</ul>
<h2>Enroll in the CorpNet Partner Program</h2>
<p>Now that you have a basic understanding of what the types of questions you can answer and guidance you can give without venturing into the troubled waters of unauthorized practice of law, let’s explore how you can help your clients with their formation and compliance filings after they’ve decided on their ideal business structure.</p>
<p>As I mentioned earlier, it’s not considered the practice of law to file business documents for your clients. Fortunately, CorpNet has a program in place to allow you to assist your clients with business formation and compliance, opening a new stream of revenue for your business — with minimal effort on your part and at no cost to you. You can enroll for free in the <strong>CorpNet Partner Program</strong> as a Reseller or Referral Partner.</p>
<p>As a Reseller Partner, you can private label our services and offer incorporation, LLC formation, and corporate compliance filings in all 50 states. Our intuitive online portal makes it easy for you to submit requests, and CorpNet takes care of all the rest behind the scenes. Our portal also allows you to track filing and reporting deadlines, so you can help your clients stay on top of their upcoming responsibilities and offer your assistance as those due dates approach. You get discounted pricing on our services and then set your pricing to your clients as you wish.</p>
<p>As a Referral Partner, you refer your customers to CorpNet, and we work directly with them on their filings. You can earn a commission on the service value or request us to pass the savings to your clients instead.</p>
<p>Best of all, you can participate in <strong>both</strong> programs if you wish, selecting which services you want to resell and brand as your own and which you’d like to refer your clients directly to us for.</p>
<p><strong>Here’s a list of some of the filings you can help your clients complete through the CorpNet Partner Program:</strong></p>
<ul>
<li><a href="https://www.corpnet.com/start-business/c-corporation/">Incorporation</a> of C Corporations, Professional Corporations, Nonprofit Corporations (Articles of Incorporation)</li>
<li>Registered Agent Designation (CorpNet provides <a href="https://www.corpnet.com/start-business/registered-agent/">Registered Agent Services</a> in all 50 states)</li>
<li><a href="https://www.corpnet.com/start-business/corporate-name-search/">Business Name Searches</a> and <a href="https://www.corpnet.com/start-business/business-name-reservations/">Reservations</a></li>
<li><a href="https://www.corpnet.com/start-business/file-dba/">Fictitious Name Registration</a> (DBA)</li>
<li><a href="https://www.corpnet.com/start-business/boi-reporting/">Beneficial Ownership Reporting</a></li>
<li><a href="https://www.corpnet.com/business-licenses/">Business License and Permit Applications</a></li>
<li><a href="https://www.corpnet.com/run-business/foreign-qualifications/">Foreign Qualification</a> (to conduct business in other states)</li>
<li><a href="https://www.corpnet.com/start-business/federal-tax-id-number/">EIN Applications</a> (IRS Form SS-4)</li>
<li><a href="https://www.corpnet.com/start-business/501c3-filings/">501(c)(3) Filings</a></li>
<li><a href="https://www.corpnet.com/run-business/initial-reports/">Initial</a> and <a href="https://www.corpnet.com/run-business/annual-reports/">Annual Reports</a></li>
<li><a href="https://www.corpnet.com/start-business/register-for-sales-use-tax/">Sales and Use Tax Permit Registrations</a></li>
<li><a href="https://www.corpnet.com/register-payroll-taxes/">State Payroll Tax Registration</a> (State Unemployment Insurance and State Income Tax)</li>
<li><a href="https://www.corpnet.com/run-business/articles-of-amendment/">Articles of Amendment</a> (changes in company name, address, etc.)</li>
<li><a href="https://www.corpnet.com/run-business/annual-meeting-minutes/">Annual Meeting Minutes</a></li>
<li><a href="https://www.corpnet.com/run-business/convert-business-structure/">Entity Conversions</a> (changing from one business entity type to another)</li>
<li><a href="https://www.corpnet.com/run-business/certificates-of-good-standing/">Certificates of Good Standing</a></li>
</ul>
<p><strong>CorpNet even has customizable, turn-key marketing resources for digital and print marketing:</strong></p>
<ul>
<li>Brochures and checklists</li>
<li>Website content</li>
<li>Email copy</li>
<li>Digital banner ads for website and social media</li>
</ul>
<p>Contact us today to learn more about the CorpNet Partner Program and the powerful way it will help you help your clients while boosting your business’s bottom line!</p></div>
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				<div class="et_pb_promo_description"><h2 class="et_pb_module_header">Explore the Partner Program</h2><div><p>The CorpNet Partner Program makes offering incorporation, LLC formation, and annual corporate compliance filing services simple for accountants, bookkeepers, CPAs, QuickBooks Pro-Advisors, Enrolled Agents, lawyers, and tax professionals.</p></div></div>
				<div class="et_pb_button_wrapper"><a class="et_pb_button et_pb_promo_button" href="https://www.corpnet.com/partners/">Learn More</a></div>
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<p>The post <a href="https://www.corpnet.com/blog/choose-business-structure-without-fear/">Help Clients Choose What Is the Best Business Structure Without Fear of Unauthorized Practice of Law</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Increasing Client Satisfaction in Accounting Firms</title>
		<link>https://www.corpnet.com/blog/increasing-client-satisfaction-in-accounting-firms/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Mon, 12 Feb 2018 14:08:30 +0000</pubDate>
				<category><![CDATA[Growth and Expansion]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16258</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/increasing-client-satisfaction-in-accounting-firms/">Increasing Client Satisfaction in Accounting Firms</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>What if you could increase customer satisfaction while increasing your revenue and profits? Even better, what if you could accomplish both objectives without increasing your workload or adding staff?<br />In a recent webinar, we explored the benefits of helping clients manage the burden of incorporation, LLC formation, registered agent services, and annual compliance requirements. We also explored CorpNet’s Partner Program and showed how CPAs, accountants, and bookkeepers can easily add these services to their existing advisory offerings.</p>
<p>I answered some excellent questions from the audience at the end of the webinar, and I’ll share them—along with some other helpful Q&amp;As—later in this article.</p>
<h2>Business Formation Requirements</h2>
<p>Whether your clients are in the process of starting or growing a business, they might wonder about the steps involved in legitimately forming a business entity or the tasks they need to complete on an ongoing basis to keep their existing business entity in good standing. Some of their inquiries may flow naturally into your area of expertise, while others may require you to align clients with other resources. For example, a business owner should talk with their attorney to get the lowdown on legal requirements for their specific type of business and their location.</p>
<p>And for clients who have already consulted with you and their lawyer to determine legal and tax-related details, you can enhance customer trust and loyalty by giving them a way to save them time and money on their business formation and compliance filings.</p>
<p>How? By signing up your accounting firm or professional services practice in the CorpNet Partner Program. We created our program for business professionals like you who aspire to create a new revenue stream without overwhelming yourself and your team members. With Reseller and Referral Partner options, the CorpNet Partner Program offers flexibility—and it’s free to join with no setup or annual fees.</p>
<p>You can partner with us and get wholesale discounted pricing as a white-label Reseller of our business filing and corporate compliance services, or you can become a Referral Partner and refer your clients to us, receiving a referral fee for each sale. We provide you with all the resources you need, including turn-key digital marketing assets, a portal to track your clients’ filing and reporting deadlines, and expert support.</p>
<p><strong>I’ll share more about it later in this post. Right now, let’s discuss various business filings your clients may need assistance with:</strong></p>
<ul>
<li><strong>Changing Their Business Entity Type &#8211; </strong>Perhaps you’re working with a sole proprietor who wants to protect personal assets while running her company. Or maybe the owners of a multi-member LLC (Limited Liability Company) have decided they want to be able to sell stock to raise funds to expand their business. In these situations and others, your clients must submit documentation to legally form or change their business entities. Examples of business formation paperwork by business entity type include:
<ul>
<li>Articles of Organization – For LLC registrations</li>
<li>Articles of Incorporation – For Corporations</li>
<li>Certificate of Conversion – To convert an LLC to a corporation</li>
<li>Election by a Small Business Corporation – S Corporation election</li>
<li>Certificate of Authority – For foreign qualification to operate an LLC or corporation outside of the state in which it was formed</li>
</ul>
</li>
<li><strong>Obtaining an EIN &#8211; </strong>As you advise your clients that they’ll need an EIN (Employer Identification Number) to hire employees, set up a bank account, and file their taxes, they may ask about the cost and where they get one. EINs are free of charge from the IRS.gov website or clients can pay a third party a fee to apply for one on their behalf.</li>
<li><strong>Applying for Business Licenses and Permits &#8211; </strong>Many of your clients may need specific business licenses and permits to operate their companies at their locations legally. The requirements will depend upon where they are and what they do. Some businesses might require federal, state, county, and local licenses and permits, so it’s essential that their owners check to find out what requirements apply to them.</li>
<li><strong>Designating a Registered Agent &#8211; </strong>Your LLC and corporation clients must assign a registered agent to receive service of process (state and federal correspondence, legal notices, corporate filing notifications, and other important paperwork) on their behalf. Maintaining a registered agent is a critical ongoing business compliance requirement.</li>
<li><strong>Filing a Beneficial Ownership Information Report &#8211; </strong>The Corporate Transparency Act (CTA) includes a Beneficial Ownership Information (BOI) Reporting Rule that requires most business entities (domestic and foreign) operating in the United States to file a BOI report to the Financial Crimes Enforcement Network (FinCEN). This new reporting requirement went into effect on January 1, 2024. Entities subject to the rule must file a BOI report to disclose any individuals who own 25% or more of their company or who have substantial control over the business. Businesses formed or registered to do business on or after January 1, 2024, must also report their company applicant (the person who submitted the entity’s formation paperwork and—if applicable—the individual who directed the filing.</li>
<li><strong>Registering for State Payroll Taxes &#8211; </strong>If a business hires employees, it must register with the appropriate state tax authorities to fulfill state income tax and unemployment insurance requirements. Registering for these tax accounts enables employers to withhold state income tax from employees’ paychecks, report, and remit them to the state. In most states, only employers are responsible for paying into state unemployment insurance (SUI) programs. While they are predominantly an employer responsibility, entities must register to set up an account with the state to report and pay into SUI.</li>
<li><strong>Submitting Annual Reports &#8211; </strong>Some states require LLCs and corporations to submit annual reports or “statements of information” so that companies’ vital information is up to date in state records. In the states requiring them, the deadline may be annual, every two years, or on some other schedule. Sometimes, the filing deadline for an annual report may be aligned with the deadline to file other state taxes.</li>
<li><strong>Closing a Business &#8211; </strong>When clients have decided to cease doing business, they must officially notify the state(s) in which they operate their companies by submitting Articles of Dissolution. If they do not formally end their entity’s existence with the state, they continue to bear the responsibilities of filing reports, paying taxes, and performing other compliance tasks even if they haven’t been actively conducting business.</li>
</ul>
<h2>Use CorpNet’s Partner Program to Help Your Clients</h2>
<p>You and your clients will benefit from our program when you sign up for our Reseller Partner or Referral Partner options. Either way, you can make additional income for your accounting business and reduce business compliance issues for your clients. Moreover, your clients will have peace of mind that their business and compliance filings (in any state) will be completed accurately and on time.</p>
<h3>Option 1: CorpNet Reseller Program</h3>
<p>When you sign on as a CorpNet Reseller, you can increase your professional services revenue by offering to prepare and complete your clients’ business filings related to incorporation, the formation of an LLC, S Corp election, BOI report filing, business license and permit applications, annual reports, and more.</p>
<p>No matter in which state your clients are doing business, you can submit filings through CorpNet on their behalf. Behind the scenes, we work as your silent fulfillment partner. You’ll get all the tools you need to ensure success—private label services, a dedicated account manager, marketing templates, and personalized service. Rest assured, we will never contact your clients without your consent. We do all the work behind the scenes while YOU get the credit!</p>
<p>You receive discounts on our retail rates, and you resell our services as your own at whatever rates you choose.</p>
<p>All fees for all products and services published on the CorpNet website represent our retail rates. We can send wholesale pricing to you when you sign up for the program and after we’ve onboarded you. You can then charge your clients whatever fees you see fit for the services you order from us when serving your clients.</p>
<h3>Option 2: Partner with CorpNet as a Referral Partner</h3>
<p>As a CorpNet Referral Program partner, you can refer clients to a trusted resource for incorporation, LLC filings, registered agent services, and annual corporate compliance and monitoring in any state. You refer your client to us, and we’ll do all the work and send you a commission check. Or, if you like, you can waive your commissions and have us pass the savings to your clients instead.</p>
<p>To make the referral process seamless, we assign you a dedicated account manager to respond to your needs and treat your clients with exceptional service. Even though we are handling all orders directly with your customers, we are happy to keep you apprised of the status of your clients’ filings (with their permission, of course!).</p>
<h3>Option 3: The Best of Both Worlds</h3>
<p>You may participate in just one or both programs to optimize your clients’ experience and your opportunities to increase professional services revenue.</p>
<p>For instance, you could be more hands-on and perform as a Reseller for key clients with whom you want to interact more frequently while exercising the Referral option for transactional or lower-spend clients. Or you might select the Reseller or Referral options based on the type of filing. If you’re unsure which will be more advantageous in particular scenarios, we can help walk you through the decision-making process.</p></div>
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<p>Increase revenue and strengthen client loyalty by becoming a CorpNet Partner. With no fee to join and no minimum sales volumes, what are you waiting for?</p></div>
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				<div class="et_pb_text_inner"><h2>Webinar Q&amp;A Session With Attendees</h2>
<p><strong>Is this considered an unauthorized practice of law?</strong></p>
<p>It is <strong>not</strong> considered the practice of law to file business registration and compliance paperwork on behalf of your clients. You may also advise your clients on which entity to choose from the standpoint of your area of licensed expertise. For example, an accountant or tax advisor can offer insight from a tax implications perspective. Of course, if your clients need legal or tax advice and you’re not qualified and credentialed to provide it, they should get guidance from a licensed professional when determining which entity they should choose. After they’ve gotten that direction, forms may be submitted by an attorney, the client, or the client’s representative (like you with the help of CorpNet). You can help your clients save time and money as you get the job done quickly and accurately through CorpNet’s services and seamless process. It’s a win for your clients and you as you increase professional services revenue for your business.</p>
<p><strong>Who can be a Corpnet Partner? How can I utilize this service when I’m only a bookkeeper? I’m not a CPA or tax professional.</strong></p>
<p>Our most successful partners are usually individuals who consult or advise small business owners and startups. Types of partners include:</p>
<ul>
<li>CPAs, accountants, bookkeepers</li>
<li>Quickbooks advisors</li>
<li>Lawyers who assist clients who own businesses</li>
<li>Estate planning experts</li>
<li>Business coaches</li>
</ul>
<p>Services professionals who offer advisory services to businesses are good candidates to participate. We screen prospects to ensure a good fit for program participants and CorpNet. The best relationships are fruitful and beneficial to all parties.</p>
<p><strong>Should I be a CorpNet Reseller or a Referral partner?</strong></p>
<p>You can be both! Many of our CorpNet Partners participate in our Reseller and Referral Partner programs. For example, you could resell and brand our services as our own when working with your key accounts while referring other customers directly to us to handle the transaction.</p>
<p><strong>When do I get paid my commissions?</strong></p>
<p>CorpNet calculates commission on the last day of the following month for any given period. We usually issue commission checks within 72 hours of that day. Thus, if you refer clients to CorpNet and they make a purchase in month 1, we will calculate all sales, refunds, and commissions due for that month 1 period on the last day of month 2. Then, your commission check is mailed out in the first week of month 3.</p>
<p><strong>What if I don’t get credit for a sale that SHOULD have been my referral?</strong></p>
<p>Call us at 1-888-449-2638 or email us at partners@corpnet.com …and we’ll make it right. Remember, we want you to be a happy partner. We want you to be excited about the services you offer your clients through CorpNet.</p>
<p><strong>How do you keep track of referrals?</strong></p>
<p>A cookie is stored on your user&#8217;s device when a user clicks your link with your unique partner ID. All purchases made at corpnet.com from that device will list you as the referral source. Once you become a CorpNet Partner, you will receive a program overview and support document from your dedicated account manager, including all this information for your review and reference.</p>
<p><strong>Do you help set up Non-Profit Corporations and for tax-exempt status?</strong></p>
<p>Yes, we do, and we can assist with the set-up of any type of Non-profit Corporation in any of the 50 states. We can also help you file for their 501(c)(3) tax-exempt status!</p>
<p>Is the price the same for a Single Member LLC, a Multi Member LLC, an S Corporation, and a C Corporation?</p>
<p>Our package prices (from basic to all-inclusive) are the same across the board for all business formations.</p>
<p><strong>What is the suggested price we can charge our clients for the service?</strong></p>
<p>As a Reseller Partner, you are free to charge whatever price you want and mark up our prices as high as you like. As a Referral Partner, the price your clients will pay is based on the rates disclosed on our website.</p>
<p><strong>Do you provide guidance and marketing materials to help me promote your services to my clientele?</strong></p>
<p>Yes! We have a variety of marketing materials readily available. Reseller Partners receive white-label design versions to brand the materials as their own (or co-brand them with CorpNet):</p>
<ul>
<li>Marketing brochures (providing an overview of the formation and compliance services)</li>
<li>Checklists (giving clients a rundown of common tasks and requirements when starting a business)</li>
<li>Website content (for a dedicated page about the filing services you offer)</li>
<li>Email copy (for an e-newsletter to your clients)</li>
<li>Digital display banner (to add to your website or social media platforms)</li>
</ul>
<p>Other Resources:</p>
<ul>
<li>FAQs (about the potential tax-saving benefits of LLCs and Corporations)</li>
<li>Client questionnaires (to help your clients determine their needs before creating an LLC or Corporation)</li>
<li>Articles, webinars, and videos (to augment your knowledge and educate your clients)</li>
<li>Interactive Business Structure Wizard tool (to help your clients home in on the business entity type that might best suit their needs)</li>
<li>Free Business Name Search tool (to help you and your clients determine if their desired business name is available)</li>
<li>Portal with compliance checks (to stay aware of your clients’ upcoming compliance responsibilities and due dates)</li>
</ul>
<p><strong>What about non-compete and non-disclosure between my firm and yours?</strong></p>
<p>Our <a href="https://www.corpnet.com/legal/partner-program-affiliate-agreement/">Corpnet Partner Program Terms of Use and Affiliate Agreement</a> includes information about non-compete and non-disclosure.</p>
<p><strong>For you to provide me with white-label services for my clients, is there a minimum monthly sales volume I must meet to qualify for the option? I’m still building my practice.</strong></p>
<p>There is no minimum requirement whatsoever. That is the beauty of our program!</p>
<p><strong>Is it possible to move a client’s existing registered agent over to CorpNet?</strong></p>
<p>Yes, absolutely—any time, any day, and in any state! Just provide us with the list of your clients, and not only can we switch over their existing registered agent to us, but we will also do a complimentary business compliance check at the time we switch them over.</p>
<p><strong>Does CorpNet file on the county level as well?</strong></p>
<p>Yes, we can handle any type of county-required filing in any of the 50 states that require a county filing, including “Doing Business As” (fictitious name) filings.</p>
<p><strong>Can you help clients who are foreign investors buying rental property in the United States?</strong></p>
<p>CorpNet can assist any <a href="https://www.corpnet.com/blog/how-to-start-a-business-in-the-united-states-without-living-in-the-unites-states/">foreign business owner</a> or professional wanting to form a USA business entity.</p>
<p><strong>If a client doesn’t know what business structure they should choose, will you recommend the business type?</strong></p>
<p>CorpNet is a document filing service and CANNOT provide you with legal, tax, or financial advice. That said, we have plenty of resources, content, and tools available at your fingertips to help individuals make informed decisions about which business structure might be most beneficial for them. For example, our <a href="https://ssl.corpnet.com/business-structure-wizard/">Business Structure Wizard</a>—which attorneys and accountants created—can assist you by taking you and your clients through a series of questions based on their specific needs and business requirements.</p>
<p>Also, an accountant, CPA, or tax professional can advise clients on the business type they should consider forming based on which will offer the most favorable tax outcomes.</p>
<p><strong>If I usually direct my clients to an attorney, would my clients benefit from CorpNet’s services instead?</strong></p>
<p>Lawyers are not required—and in many situations, not necessary—to file these types of documents. Often, we can save your clients time and money by getting filings done faster and with lower service fees than attorneys.</p>
<p><strong>Does CorpNet require a Power of Attorney (POA) for our customers to receive your services?</strong></p>
<p>No, we do not require a POA for our filing submissions because we use the client’s credentials as a scrivener when we submit applications on their behalf. This avoids the additional roadblocks in the client experience that occur if we were to submit applications as a “third party.”</p>
<p><strong>Does CorpNet guarantee its services?</strong></p>
<p>CorpNet is committed to providing service excellence! We offer a satisfaction guarantee, providing a refund of our service fees (this does not include refunds for state and government fees) if you are not satisfied with our document filing services. Visit our <a href="https://www.corpnet.com/about/guarantee/">CorpNet Guarantee page</a> for more details.</p>
<p><strong>Do you have checklists to help our clients know their formation and compliance responsibilities?</strong></p>
<p>Yes, we have a plethora of free guides and checklists available. Here’s a sampling of what you’ll find on our website.</p>
<ul>
<li><a href="https://www.corpnet.com/resources/starting-a-business-checklist/">Starting a Business Checklist</a></li>
<li><a href="https://www.corpnet.com/resources/free-dba-guide/">Free DBA Free Guide</a></li>
<li><a href="https://www.corpnet.com/resources/free-incorporation-guide/">Free Incorporation Guide</a></li>
<li><a href="https://www.corpnet.com/resources/free-llc-guide/">Free LLC Guide</a></li>
</ul>
<p><strong>How does CorpNet keep my clients’ information secure?</strong></p>
<p>We use online and offline security technologies, procedures, and organizational measures to help protect customer’s information against loss, misuse, unauthorized access, disclosure, alteration, and destruction.</p>
<ul>
<li>Data is encrypted when transmitted over the internet to our website.</li>
<li>We have layered firewalls and other security technologies to help prevent unauthorized access to our systems.</li>
<li>We enforce robust password protection protocols on our computers, and employees are kept up to date on our security and privacy policies.</li>
<li>The servers that store consumer information are maintained in a secure environment with appropriate security measures.</li>
</ul>
<p>Please visit our <a href="https://www.corpnet.com/legal/privacy-policy/">Privacy Policy</a> page for additional information about how CorpNet manages data.</p>
<p><strong>Do CorpNet’s services compete with what I already offer in my accounting business?</strong></p>
<p><strong>Answer:</strong> We do not offer services that compete with accountants and payroll services providers. Moreover, CorpNet will never sell you or your clients’ information to third parties.</p></div>
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				<div class="et_pb_text_inner"><h2>Are You Ready to Boost Your Bottom Line?</h2>
<p>Increase revenue and strengthen client loyalty by becoming a CorpNet Partner. With no fee to join and no minimum sales volumes, what are you waiting for?</p></div>
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<p>The post <a href="https://www.corpnet.com/blog/increasing-client-satisfaction-in-accounting-firms/">Increasing Client Satisfaction in Accounting Firms</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>Are Accounting Franchises Worth the Money?</title>
		<link>https://www.corpnet.com/blog/accounting-franchises-really-worth-money/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Tue, 05 Jun 2018 13:12:51 +0000</pubDate>
				<category><![CDATA[Seed and Development]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">/?p=16925</guid>

					<description><![CDATA[<p>Traditionally, when you think about starting an accounting business, you envision building the business from scratch. You&#8217;ll be responsible for doing market research, financing your startup, differentiating your business in the marketplace, etc. That&#8217;s a lot of work! But there’s another option you may not have considered: buying a proven concept of accounting franchises. The [&#8230;]</p>
<p>The post <a href="https://www.corpnet.com/blog/accounting-franchises-really-worth-money/">Are Accounting Franchises Worth the Money?</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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										<content:encoded><![CDATA[<p>Traditionally, when you think about starting an accounting business, you envision building the business from scratch. You&#8217;ll be responsible for doing market research, financing your startup, differentiating your business in the marketplace, etc. That&#8217;s a lot of work! But there’s another option you may not have considered: buying a proven concept of accounting franchises.</p>
<p>The decision to start an accounting business on your own or with the support of a franchise system depends on what kind of operation and lifestyle you want to have.</p>
<p>As a franchisee for one of the accounting franchises, you pay an initial fee to buy into the system, plus ongoing royalties to a franchisor during the operation of your franchise. In return, you get the right to the use of the franchise’s trademark, ongoing support from the franchisor, and the right to use its proven operational system plus any products or services specific to that franchise. For example, as one of the system’s accounting franchises, you’d most likely be supplied with proprietary software, marketing assistance, ad templates, and more.</p>
<p>Starting from scratch means going about all of that on your own, which is harder but also gives you more freedom. In this post, we’ll look at the pros and cons of buying an accounting franchise.</p>
<h2>Pros of Accounting Franchises</h2>
<p>Buying an accounting franchise doesn’t mean you’ll achieve instant business success right immediately. But it can give you a significant head start in terms of the following:</p>
<ul>
<li><strong>Location</strong>: A good franchise company will have already researched market trends and demographics to find potential new locations, which increases your odds of success. Market research is one of the most important tasks a new entrepreneur must do, and buying an accounting franchise in an area with potential for growth can give you an edge that an independent startup doesn’t have. A franchisor may also be able to give you information on your competition in the area and building lease costs.</li>
<li><strong>Financing</strong>: While independent small business owners must find their own resources for startup funds (such as family and friends, bank financing, crowdsourcing), franchisees frequently reap the benefits of in-house financing from the franchisor and access to third-party financing from partner resources. Financing helps with startup costs, equipment, inventory, accounts receivable, and payroll.</li>
<li><strong>Proven operational systems:</strong> New business owners often make a ton of mistakes during the startup phase. However, as the owner of an accounting franchise, all the kinks have been worked out for you. Daily routine operations have been fine-tuned so you’re getting a proven operating system and the training to keep it running smoothly. Even though you have the skills to be an excellent accountant, you may lack the skills to actually run an office, such as managing human resource issues, obtaining business licenses, and more. Investing in a franchise offers you support in areas you may be weak in.</li>
<li><strong>Brand recognition</strong>: No matter how well known you are in your community, as a franchisee you’ll benefit from hanging out your shingle with a recognizable brand name with years of a solid reputation behind the name. For consumers seeking out accounting services, the power of a brand name can help you attract clients you might never have attracted otherwise.</li>
<li><strong>Strength in numbers</strong>: Being a part of a franchise system also means you have the power of the franchisor behind you when you’re negotiating terms with partner businesses, buying materials and supplies and more. Other businesses are more likely to trust you as a new business owner when you have a well-known brand name behind you.</li>
</ul>
<h2>Are Accounting Franchises Worth It?</h2>
<p>You started your business in order to be your own boss. By buying a franchise, are you giving up control? Not altogether, but you may find some of the rules and restrictions of being a franchisee a drawback.</p>
<p>First, although most franchises offer help with financing, the fees involved in buying into the system can be hefty. In Item 7 of the <a href="https://www.franchiselawsolutions.com/blog/what-is-the-initial-investment-item-7-in-the-franchise-disclosure-document/" target="_blank" rel="noopener noreferrer">Franchise Disclosure Document (FDD)</a> required by federal and state franchise law‚ states franchisors must disclose the initial investment amount to potential franchisees. The initial investment could be $10,000, $80,000 or more depending on the franchisor, but the amount stated must include:</p>
<ol>
<li>The initial franchise fee</li>
<li>Training expenses</li>
<li>Real property whether purchased or leased</li>
<li>Equipment‚ fixtures‚ construction‚ and decorating costs‚ whether purchased or leased</li>
<li>Initial inventory</li>
<li>Security deposits‚ business licenses‚ and other prepaid expenses</li>
<li>Additional funds required by the franchisee before operations begin and during the initial phase of the franchise business</li>
</ol>
<p>In addition, you can expect to pay ongoing franchise fees, an ongoing royalty fee, and an ad royalty fee. Most likely the franchisor will also have minimum requirements for net worth and liquid cash. All of this can be a huge detriment for startup entrepreneurs considering going the franchise route.</p>
<p>If you don’t think you can follow the accounting franchise’s rules, think twice about buying a franchise. Most franchises have strict rules on everything from how customers are greeted to how and where you can publicize your business. If you’re the type to want to forge your own path and make your own decisions, franchising might not be the best route for you.</p>
<h2>Do Your Homework</h2>
<p>The franchise option is worth investigating if you think you’d like the support and guidance accounting franchises provide. Here are some resources to help:</p>
<ul>
<li><a href="http://www.franchise.org/" target="_blank" rel="noopener noreferrer">International Franchise Association (IFA)</a> Start here with your franchise research. The IFA reports the latest news in franchising, holds events around the country, and provides information on over 1,200 franchises in its online directory. Check out the IFA’s special programs for veteran, women and minority franchisees.</li>
<li><a href="http://www.thefranchiseking.com/" target="_blank" rel="noopener noreferrer">The Franchise King</a> Joel Libava is a franchise guru, advisor and author of <em>Become a Franchise Owner!</em><em>: The Start-Up Guide to Lowering Risk, Making Money, and Owning What you </em> Libava also has a website with information about franchising, including a blog, and a franchise quiz to help you determine if franchising is the right path for you.</li>
<li><a href="http://www.franchisedirect.com/">Franchisedirect.com</a> Franchises are categorized by industry and by business type on this directory site; you can click directly from FranchiseDirect to request more information.</li>
<li><a href="https://www.sba.gov/course/introduction-franchising/" target="_blank" rel="noopener noreferrer">SBA’s Introduction to Franchising</a> This self-paced training exercise from the Small Business Administration (SBA) presents an overview of franchising, as well as how to determine if franchising is right for you, and how to choose the right one.</li>
</ul>
<p>You can’t build a business overnight, so take the time to investigate if investing in accounting franchises are a good fit for you.</p>
<p>The post <a href="https://www.corpnet.com/blog/accounting-franchises-really-worth-money/">Are Accounting Franchises Worth the Money?</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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		<title>What to Look for in an Accounting Partner Program</title>
		<link>https://www.corpnet.com/blog/accounting-partner-program/</link>
		
		<dc:creator><![CDATA[Nellie Akalp]]></dc:creator>
		<pubDate>Thu, 02 May 2024 13:57:34 +0000</pubDate>
				<category><![CDATA[Partner Program]]></category>
		<category><![CDATA[The Accounting Industry]]></category>
		<guid isPermaLink="false">https://www.corpnet.com/?p=71113</guid>

					<description><![CDATA[<p>The post <a href="https://www.corpnet.com/blog/accounting-partner-program/">What to Look for in an Accounting Partner Program</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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				<div class="et_pb_text_inner"><p>Whew! You made it through the crazy-busy tax season, and I hope you and your fellow accounting professionals are enjoying some much-deserved time to relax. With the lion’s share of your firm’s revenue secured in the first four months of the year, you may now be considering ways to augment your services and keep cash flowing.</p>
<p>Enrolling in a partner program may be an ideal answer! A partner program provides an opportunity to create additional revenue streams for accounting and CPA professionals. So, after high tax season has passed, accountants can continue to earn income steadily all year long. Generally, companies that offer accounting partner programs allow their accounting firm partners to earn income for recommending and selling their products and services.</p>
<h2>Affiliate vs. Referral Partner vs. Reseller</h2>
<p><strong>Resellers</strong> typically pay a discounted price for a partner program company’s products and services and then brand and resell them as their own—usually at a markup to generate profit. This differentiates them from referral partners and affiliates, who receive a commission for recommending a company’s products or services.</p>
<p>The difference between referral partners and affiliates is a bit more nuanced. Generally, <strong>referral partners</strong> have a closer relationship with the clients to whom they recommend the partner program company’s offerings.</p>
<p><strong>Affiliates</strong>, on the other hand, typically advertise the partner program company more broadly and do not have a personal or professional relationship with prospective customers. An affiliate will earn morning when a website visitor clicks on an affiliate link and then purchases the product they were promoting.</p>
<p>Both resellers and referral partners take more of an advisory role than affiliates. They evaluate a client’s needs and offer solutions that will meet them.</p>
<p>In an affiliate or referral partnership, the accounting firm is involved in the sale but not ongoing support. In a reseller partnership, the accounting firm is the customer’s point of contact during the sales process and beyond.</p>
<h2>How to Evaluate Partner Programs</h2>
<p>What should your accounting firm look for in a partner program? First and foremost, it should enable you to bring additional value to your clients while reinforcing your reputation as a trusted advisor.</p>
<p><strong>Other qualities to review and consider:</strong></p>
<ul>
<li>Transparency up-front about how the program works</li>
<li>No fee to participate</li>
<li>No minimum sales requirement to join or get paid</li>
<li>The flexibility of selecting a reseller and referral option, with the ability to participate in both if desired</li>
<li>A 100% customer satisfaction money-back guarantee</li>
<li>Ability to support and service clients in all 50 states</li>
<li>Dedicated account manager with specialized expertise in the program and the services sold through it</li>
<li>Multiple support options that include phone, email, live chat, and Zoom</li>
<li>Professionally designed marketing materials that make it easy for you to re-brand and white-label services as your own</li>
<li>Wholesale discounts of no less than 20% for resellers</li>
<li>Commissions of no less than 20% of service value for referral partners, with options to waive all or a portion of your commission and pass some or all of the savings to your clients instead</li>
<li>Intuitive online portal for ordering wholesale services</li>
<li>Volume-based discounts for enterprise resellers</li>
<li>Multiple referral commission payment methods to suit your preferences (e.g., check, PayPal, ACH)</li>
<li>API for integrating the program into your own website or app</li>
<li>Stands by expertise and accuracy with errors and omissions insurance</li>
<li>Generous cookie duration (2+ months) for affiliate link-based plans (how long a customer has to make a purchase after clicking an affiliate link for the affiliate to be entitled to a commission)</li>
</ul>
<p>Keep in mind, that while this checklist won’t apply to all situations, it will help you research and evaluate available programs for your accounting firm.</p>
<h2>Partner Programs to Explore</h2>
<p>Various companies with services complementary to those of accounting firms offer partner programs. Commission structures, rates, and terms and conditions vary. Below are some highlights of various programs (according to the company websites).*</p>
<h3>Business Formation &amp; Compliance Filing Services</h3>
<ul>
<li><strong>CorpNet Partner Program</strong>
<ul>
<li>Referral and reseller options available</li>
<li>Referral commission of no less than 20% and up to 30% of service value (with options to take a lower commission and extend savings to clients instead)</li>
<li>Reseller wholesale discount of no less than 20% and up to 30% off service fees</li>
<li>Commissions paid monthly by PayPal or ACH via Bill.com with no minimum threshold (commissions of $100 or more are eligible for payment by physical check)</li>
<li>Service backed by <a href="https://www.corpnet.com/about/guarantee/">100% money back guarantee</a></li>
</ul>
</li>
<li><strong>LegalZoom Partner Program</strong>
<ul>
<li>Commissions based on volume</li>
<li>Choose from a simple affiliate program and a more advanced, product-integrated program (Details not disclosed on the website)</li>
</ul>
</li>
<li><strong>Rocket Lawyer<sup>®</sup> Affiliate Program</strong>
<ul>
<li>Commissions for referrals from the affiliate link on the partner’s website when customers order Rocket Lawyer services</li>
<li>Details not disclosed on the website</li>
</ul>
</li>
<li><strong>ZenBusiness Affiliate Program</strong>
<ul>
<li>Base payout of $100 for every new business formation order that comes to the ZenBusiness website from the affiliate link on the partner’s website</li>
</ul>
</li>
</ul>
<h3>Payroll Solutions Providers</h3>
<ul>
<li><strong>ADP<sup>®</sup> Accountant Revenue Share Program</strong>
<ul>
<li>From 25% to 75% of referrals’ monthly payroll invoice fees based on actual billings over their first 12 months</li>
<li>Residual commissions of 10% the following four years for active clients (must have over five eligible referrals)</li>
</ul>
</li>
<li><strong>Gusto Affiliate Program</strong>
<ul>
<li>$200+ commission per sale for every valid business customer</li>
<li>120-day cookie duration</li>
</ul>
</li>
<li><strong>Gusto Partner Program</strong>
<ul>
<li>From 5% to 20% revenue share for the accounting firm or discounts for the firm’s clients (rate depends on the number of clients)</li>
<li>Fee payroll subscription for your firm</li>
</ul>
</li>
<li><strong>Justworks Partner Program</strong>
<ul>
<li>Referral bonuses from $100 &#8211; $300 per employee (depending on the number of Justworks PEO clients referred) or from one to three months of admin fees waived for clients</li>
</ul>
</li>
<li><strong>Paylocity Accountant Advantage Program</strong>
<ul>
<li>Reseller and revenue share options available</li>
<li>Discounts on products, services, and integration setup</li>
</ul>
</li>
</ul>
<h3>Cloud Accounting, Financial Management, and ERP SaaS Providers</h3>
<ul>
<li><strong>FreshBooks® Affiliate Program</strong>
<ul>
<li>Up to $10 commission per free trial signup and up to $200 per paid plan subscription</li>
<li>120-day cookie duration</li>
</ul>
</li>
<li><strong>NetSuite Accounting Program</strong>
<ul>
<li>10% commission on the first year’s license for referrals that become new NetSuite customers</li>
</ul>
</li>
<li><strong>QuickBooks® Business Affiliate Program</strong>
<ul>
<li>Allows participants to offer discounts to their clients or earn commissions on QuickBooks Online subscriptions</li>
</ul>
</li>
<li><strong>Sage Affiliate Program</strong>
<ul>
<li>$5 commission on free trial signups; $10 commission on subscription purchases</li>
<li>7% commission on physical product sales</li>
<li>Affiliate income direct deposited into a bank account</li>
</ul>
</li>
<li><strong>Wave Affiliate Program</strong>
<ul>
<li>Payout for every time your affiliate link leads to a qualified referral; no commission limits</li>
</ul>
</li>
<li><strong>Xero™ Partner Program</strong>
<ul>
<li>Free subscription for your accounting practice; earn discounts for clients</li>
<li>Earn points to unlock additional perks</li>
</ul>
</li>
<li><strong>Zoho Books Affiliate Program</strong>
<ul>
<li>15% &#8211; 20% commission rate (depends on volume) per qualified sale</li>
<li>$100 credit to referrals when they try Zoho</li>
</ul>
</li>
</ul>
<h3>Banking and Payment Solutions Providers</h3>
<ul>
<li><strong>PayPal<sup>®</sup> Partner Program</strong>
<ul>
<li>Co-selling opportunities; monetary incentives and rewards</li>
</ul>
</li>
<li><strong>Relay Partner Program for Accountants and Bookkeepers</strong>
<ul>
<li>One-time cash reward of $50 &#8211; $200 per client (depending on number of clients) onboarded to Relay</li>
<li>One-time cash reward for each client when a $10,000 balance is met within the first 12 months</li>
<li>If 20+ clients, receive a monthly revenue share of up to 10% of the interest Relay earns from its partner bank</li>
</ul>
</li>
<li><strong>Square Referral Partner Program</strong>
<ul>
<li>Revenue share rewarded when referred customers adopt Square</li>
</ul>
</li>
</ul>
<h2>CorpNet’s Partner Program Is a Win for You and Your Clients</h2>
<p>Numerous affiliate programs exist that put extra dollars in the bank when someone clicks an affiliate link. But a true win-win partnership provides an opportunity to strengthen your relationship with your client as you generate additional revenue.</p>
<p>We created the CorpNet Partner Program to not only add dollars to your bottom line but also empower you to expand the ways you can serve your accounting clients, thus building loyalty and trust for the long term. Our program offers opportunities to resell our business formation and compliance filing services under your brand — or refer clients to us — providing you with optimal flexibility and unlimited potential. You can even participate as both a reseller <strong>and</strong> referral partner if you wish.</p>
<p><strong>CorpNet’s program offers:</strong></p>
<ul>
<li>Join for free</li>
<li>Earn revenue with no minimum sales commitment</li>
<li>Enjoy unlimited income potential</li>
<li>Get peace of mind with personalized, USA-based support</li>
<li>Brand our services as your own with our Reseller Program and we act as your silent fulfillment partner behind the scenes</li>
<li>Enjoy generous discounted pricing on our services, and you charge what you want to your clients to achieve your desired profit margin</li>
<li>Earn a generous percentage-based commission on our services as a Referral Partner</li>
</ul>
<p>No matter which program you choose, a dedicated CorpNet account manager will be there to answer questions and support your efforts. And we back our service quality with a 100% money-back guarantee.</p>
<p><em>*Accessed April 30, 2024</em></p></div>
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<p>The post <a href="https://www.corpnet.com/blog/accounting-partner-program/">What to Look for in an Accounting Partner Program</a> appeared first on <a href="https://www.corpnet.com">CorpNet</a>.</p>
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