Protect Your Brand with a Trademark to identify and distinguish your company, product or service and distinguish it from competitors.
Some aspects of starting a nonprofit are similar to starting a for-profit business, but nuances exist. How to Incorporate a Nonprofit Organization can be confusing and complicated and it can be helpful to have a checklist of what you should address to incorporate a business as a Nonprofit Organization. Before I go any further, let’s first chat about what being a nonprofit business means.
The information that I’m about to provide you in this article on How to Incorporate a Nonprofit Organization is not intended as legal, tax, or financial advice. It’s […]
Every now and then a trademark application case hits the headlines that makes you cringe at its arrogance (Apple’s fight to stop any sort of apple symbol being used in a logo) or just makes you laugh (Taylor Swift attempting to trademark the phrase “this sick beat”). And then there’s the outright scary—Facebook wanting to stop any business name from using the word “face.”
These are extreme examples, but because brand recognition plays such a vital role in today’s business world, companies have become very aggressive when it comes to protecting their names […]
Establishing an online brand is essential. A brand, according to the American Marketing Association, is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Ranchers put a hot iron on their cattle to affix a unique symbol—their brand. From a marketing perspective, the idea of a brand is much broader. Your brand is your identity and is the underpinning of your business.
Creating Your Online Brand
Recognize That a Brand Means Money
A brand is a type of intellectual property that […]
What is a trademark? A trademark is a word, phrase, symbol, or design (such as a business name or logo) that identifies the source of a product or service and distinguishes a brand from its competitors. Trademarks give owners of their marks protection from other businesses in the U.S. using those marks.
Preventing confusion in the marketplace is the primary purpose of trademarks. To obtain a trademark, you must file an application with the U.S. Patent and Trademark Office (USPTO).
The Details: What is a Trademark?
If you’re still asking “what […]
As an entrepreneur, my business name is my greatest asset. I have invested countless hours promoting my business. I have untold articles hoping people respond favorably when they hear the word “CorpNet.” I have traveled across the United States, away from my husband and children, promoting my business name and its products and services. Thus, preventing others from using or “stealing” my brand name is of utmost importance to me. And, the quest to protect a business name should be important to you.
Registering a Business Name Offers No Protection
After speaking with several […]
Registering a trademark can feel like a massive undertaking, but it doesn’t have to be daunting. We’d like to get you pointed in the right direction, so let’s run through some common questions we receive on trademark registrations.
What is a trademark?
A trademark is a word, phrase, symbol or design (or a combination of any of these) that identifies the source of a product or service and distinguishes it from competitors.
What can be trademarked?
Trademark registration can be granted on distinctive names, logos and slogans. You might want to seek a trademark for […]
As the kids are back to school and studying new things, it’s also a wonderful time to revisit some basic elements of business. Whether you’re starting a business or are already running your company, knowing the difference between a copyright and a trademark is one of the fundamental “must knows” every entrepreneur should understand.
So, what is the difference between a copyright and a trademark?
Let the learning begin!
A Copyright protects works you’ve created, such as: research, photos, blog posts, books, articles, music, art, website content, computer code, and other forms of […]
What’s in a name? More than you might realize when it comes to choosing one for your business!
Aside from the obvious must haves of grabbing customers’ attention and being memorable, a business name must also be available to use—and protected.
Selecting a name for your company is only the first step in the process. You also have to determine that no one else is already using the name by performing a name search. Then register your business name, so you can legally use it and so other businesses don’t try to […]
So you have an idea and want to get that business off the ground – congratulations!!
When planning the steps to start your business, there are some legal aspects you don’t want to overlook. These steps may not be the most glamorous parts of starting a business, but you want to make sure the business is set up properly from the start to avoid issues down the road.
Here are my must-do steps to legally start a business followed by a special offer on