We all know that visual imagery draws people into a website or blog. Eye-catching images are typically the first part of a website that people look at. But once you’ve posted images on your site, your work isn’t done. You now want to drive traffic to your site. Using these hotspots to promote your visual content assets, you’ll attract even more visitors to your site or blog.
While excitement over Pinterest has waned a bit since its crazy four-digit growth last year, the site still remains one of the best places to share images that link back to your site.
And it’s not just relegated to arts-and-crafters. Marketers and business services are finding creative ways to use images, even when they don’t have physical products to take photos of. They’re sharing infographics and creating Boards of business books to read. With a little ingenuity, Pinterest can help you find readers or customers you wouldn’t otherwise have found.
With so many new sites and apps popping up, the average website — or even WordPress blog — is quickly gathering dust. RebelMouse is a new site that aims to help folks with that. According to its site, RebelMouse believes “that people are proud of what they share on social networks, but are starting to feel embarrassed about their websites.”
The tool allows you to piece together content from your social media channels, blog, and visual content to create a replacement or addition to your existing site. The result is visually arresting and ever-changing:
Keep in mind: visual content doesn’t just include photos. Video is rapidly becoming a part of more business’ marketing strategies. Vine, another new application, pieces videos or photos together into a 6-second montage. It’s short, yes, but visually effective.
Not sure how to use Vine? Brands, both large and small, are using it to go behind the scenes, show off new products, and encourage user-generated content. It’s not about perfection here, but rather showing the fun side of a business, the way General Electric does.
Yes, Facebook is still highly relevant for attracting new followers and customers. Just scroll through your news feed for a moment and notice how many images there are that entice you to click on them. Go ahead. I’ll wait.
If you’ve got a blog post, make sure to select the accompanying image to appear when you share it on Facebook. Video, too, renders well, because people have to click on it to view it, so you’re getting great engagement from the start.
5. Google +
Google + is wonderful for images in a few ways. First, the site recently migrated toward the tile trend, creating boxes for each piece of content shared. With the content comes the image, just like on Facebook, so it’s easy for people to scroll until they see a photo they’re interested in.
The second way you can use visual content on Google + is in your profile header. It’s now a huge piece of real estate, and one you can fill up with anything that reflects you or your business.
Guy Kawasaki does a great job on both counts. This is his header, which as you can see, includes user-generated photos.
Depending on the age of your audience, Instagram might be a fabulous way to interact through images. While the audience tends to skew under 30, the followers are often fanatical about following brands that deliver engaging photos and videos.
Fashion icon Kate Spade entertains more than 350,000 Instagram followers with product images, as well as photos depicting the lifestyle the brand wants to portray. It’s not a hard sell, but followers identify with the image the brand is associated with, and become loyal fans/customers.
This list goes to show that we’re far beyond simple word content. Images, too, play a large role in how we brand our businesses, no matter what industry they’re in. And because consumers connect through the visual, the more places you can share your pictorial content and drive traffic back to your site.