Susan Payton

Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management, as well as the founder of HowtoCreateaPressRelease.com. She’s written three business books: How to Get More Customers with Press Releases, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and frequently blogs about small business and marketing on sites including The Marketing Eggspert Blog, AllBusiness, CorpNet, Small Business Trends, Chamber of Commerce and BizLaunch. Follow her on Twitter @eggmarketing.

20 Characteristics of Successful Entrepreneurs

There's a neverending debate on whether entrepreneurs are born or made. I don't claim to be able to make the call one way or another, but I have noticed several characteristics that the most successful small business owners seem to share. Here they are. Whether entrepreneurs are made or born, they all share similar characteristics. How many of these do you possess?

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5 Marketing Tools I’m Grateful For

In honor of Thanksgiving this month, I wanted to share the marketing tools I'm loving right now. These are tools that you should check out, since they're free or extremely affordable, and help you do more in less time.

Creating a Five-Year Business Plan

It may be hard to envision what your company will look like in five years, but smart businesses at least try to project where they want to be in the future. Having a five-year business plan can help you create a vision of where you want to take your business.

Start with the End in Mind

Have you ever considered what your exit strategy is for your business? Meaning: will you sell it down the road? Transfer ownership to a family member? Run it until you die? Even if you can't imagine ever stopping what you're doing, consider the question. Maybe you'd like to move on to a different type of business in a few years. Knowing how long you'd like to run your business and how you'd like to exit can help you in creating your five-year business plan.

How to Start a Cleaning Business

If you're looking to get into the cleaning business, there's plenty of opportunity to go around. In fact, the role of professional cleaning specialist is slated to be the fastest growing occupation for the next ten years. Whether you plan to buy an existing franchise cleaning service or go out on your on, there are a few things you need to take care of before you can start accepting clients.

Various Cleaning Products

How to Start a Construction Business

So you've decided to start a business in construction. Congrats! Despite the ebbs and flows of the real estate industry, there will always be work for you.

While you may have the basics of your business, such as who to hire and what to call your company, here are ten things you may not have considered.

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Interview with CorpNet Co-Founder: Phil Akalp

CorpNet celebrated its third birthday on July 1, 2011! We thought you might like to go behind the scenes to learn more about Phil Akalp, one of the founders of the company.

Phil Akalp

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