Crisis Management

//Crisis Management

Crisis Management

Post-COVID Marketing Strategies for Accountants

Clients need their accountants more than ever in our post-COVID-19 world. Whether it’s getting ready for the extended tax deadline, figuring out how to utilize government relief funds or how to start a new business in a recession, accountants need to make sure their services are in the foreground of their customers’ needs.

Here are five post-COVID marketing strategies for accountants to win and keep clients for the long-term.

Establish the Business as Post COVID-19 Experts

As the economy struggles to get back on track and clients have specific questions on how to file […]

2020-07-01T08:56:48-07:00July 1st, 2020|Categories: Crisis Management|Tags: |

How Smart Businesses are Pivoting to Find Success in the Midst of COVID-19

Business owners are constantly moving. Whether it’s tracking new trends, operating the shop, meeting with clients, or attending networking events, you’d think there can’t be one more thing to add to their plates. And then, COVID-19 hit. As business owners ourselves, we saw a new kind of busy that was one of pivoting to meet new demands in a time of crisis.

Pivoting business focus is not something unique to the time of coronavirus. Being able to quickly change or redirect a business is one of the hallmarks of entrepreneurship. Fortunately, smart business […]

2020-06-15T11:33:56-07:00June 15th, 2020|Categories: Crisis Management|

Marketing in the New Normal of COVID-19

Things are different today due to the global coronavirus pandemic. While we may eventually get back to some version of normal, when that happens is subject to much debate. COVID-19 changed how business gets done, from suppliers and distribution to sales and marketing, the world functions in a different way.

So while we all adapt to the “new normal”, the messages we send to our customers will have to change. Our customers’ needs have changed, and they have understandably rearranged their priorities over the past few months. They’re more patient and have learned […]

2020-06-15T10:44:36-07:00June 11th, 2020|Categories: Crisis Management|

How To Safely Reopen Your Small Business to the Public

As the country makes plans to reopen restaurants, retail, public buildings, and schools, your topmost concern should be the safety and well-being of workers and customers alike. Your reopened business will be scrutinized and the measures you take to reopen safely will go a long way in how your clients and customers feel about supporting your company post-pandemic. The risks are still real so it’s important to be scrupulous in formulating your reopening plan and how you execute it.

Below are a few tips and suggestions to help you safely reopen your small […]

2020-06-15T10:44:37-07:00June 3rd, 2020|Categories: Crisis Management, Ongoing Management and Protection|

Outsourcing to Get Back to Business

Making plans to get your business back on track post-coronavirus pandemic? Here are five responsibilities you should consider outsourcing so you can devote more of your time and energy to the areas where you are most needed.

1. Website Updates and Maintenance

Your website is likely the most important marketing tool in your arsenal and yet it also probably gets neglected from time to time—especially in the aftermath of a crisis, such as a coronavirus. Unless you’re into coding and application updates, outsourcing IT tasks such as website fixes is a great place to […]

2020-06-15T10:44:38-07:00May 12th, 2020|Categories: Crisis Management, Growth and Expansion|

10 Mistakes to Avoid When It Comes to the CARES Act Funding Relief

With tons of misinformation swirling out there, you may be afraid of making a crucial mistake when it comes to applying for and receiving CARES Act relief funding. Here are 10 mistakes to avoid.

Application Mistakes

1. Not Being Prepared

Any delay in your application could mean your business gets bumped to the bottom of the list. Have on hand:

  • Basic business and contact information
  • Average monthly payroll costs including employee salaries, wages, and commissions; payment of cash tips; payment of vacation; parental, family, medical or sick leave, insurance premiums, etc.
  • 2019 Tax Forms (all […]
2020-06-15T10:44:38-07:00April 27th, 2020|Categories: Crisis Management, Ongoing Management and Protection|

9 Tax Benefits in the CARES Act

There are more advantages to the CARES Act than just relief funding that can help your small business save money and those come in the form of tax breaks. Although most of the breaks are temporary, it’s important to take advantage of all that’s being offered to business owners now, so your company has the best chance of coming out of the pandemic healthy and if not profitable, at least in recovery mode.

Here are nine tax breaks and benefits you and your employees can take advantage of today.

Tax Benefits For Your Business

1. […]

2020-06-15T10:44:38-07:00April 27th, 2020|Categories: Crisis Management, Ongoing Management and Protection|

3 Ways a Business Owner Can Respond to COVID-19

Small business owners know the key to survival in any economy is flexibility and adaptability. To handle difficult situations, such as the restrictions imposed during the current coronavirus pandemic, entrepreneurs must be creative and think outside the box to come up with solutions for business survival.

Here are three ways small businesses can successfully navigate to a positive outcome.

1. Scale to Meet Unusual Demand

In order to scale your company during the pandemic, your type of business would likely have to be deemed essential and be in high demand to provide services or products […]

2020-06-15T10:44:37-07:00April 23rd, 2020|Categories: Crisis Management, Ongoing Management and Protection|

How Loan Forgiveness Works for the PPP and the EIDL Loan Programs

Now that we are in full swing of the coronavirus pandemic, small businesses across the country are trying to make sense of the CARES Act and how the relief funding can help keep their businesses afloat. One area of confusion seems to be how a business receiving funds from the Paycheck Protection Program (PPP) and/or the Economic Injury Disaster Program Loan (EIDL) will have their loans forgiven. To date, details and information appear to change daily.

According to the Small Business Administration (SBA), there will be additional guidance on […]

2020-06-15T10:44:39-07:00April 20th, 2020|Categories: Crisis Management, Ongoing Management and Protection|

COVID-19 Relief Funding Alternatives

As of April 16, 2020, the SBA announced all appropriations for the Paycheck Protection Program and the Economic Injury Disaster Loan were exhausted. Small business owners are now in need of COVID-19 relief funding alternatives.

Below is a list of some COVID-19 funding options that are still available.

SBA Express Bridge Loans (EBL)

Eligibility: Small businesses that currently have a business relationship with an SBA Express Lender.

Loan Amount: Up to $25,000.

Purpose: Support for small businesses experiencing a temporary loss of revenue due to the coronavirus pandemic. The SBA Express Bridge Loans […]

2020-06-15T10:44:37-07:00April 20th, 2020|Categories: Crisis Management, Ongoing Management and Protection|
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