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Are Your Accounting Clients Worried About a Recession? Why They Need You Now More Than Ever

As far back as October 2019, half of Americans were already concerned a major recession was on the horizon and now that concern has become a reality, according to top economists. According to the National Bureau of Economic Research, the U.S. economy actually stopped growing in February this year, following an economic expansion that lasted more than 10 years. And, it all happened fairly quickly as the COVID-19 pandemic effectively shut down the economy and compounded unemployment.

So, it’s not at all surprising your accounting clients are worried about the recession. It’s up […]

2020-07-02T06:22:40-07:00July 2nd, 2020|Categories: Ongoing Management and Protection|Tags: |

Post-COVID Marketing Strategies for Accountants

Clients need their accountants more than ever in our post-COVID-19 world. Whether it’s getting ready for the extended tax deadline, figuring out how to utilize government relief funds or how to start a new business in a recession, accountants need to make sure their services are in the foreground of their customers’ needs.

Here are five post-COVID marketing strategies for accountants to win and keep clients for the long-term.

Establish the Business as Post COVID-19 Experts

As the economy struggles to get back on track and clients have specific questions on how to file […]

2020-07-01T08:56:48-07:00July 1st, 2020|Categories: Crisis Management|Tags: |

How to Start an Accounting Business

Whether you’re a finance major fresh out of college or have been working in an accounting firm or department for years, I’ll bet you’ve thought about being your own boss. There’s a lot to consider when exploring how to start an accounting business. Let’s dig into the necessary steps and mistakes to avoid.

Starting an accounting business offers an opportunity to chart your own professional course and enjoy the flexibility and control of self-employment. Of course, there’s plenty of research and work involved in the process. You’ll want to be thorough and well-informed as […]

2020-09-28T12:12:13-07:00October 16th, 2019|Categories: Startup and Launch|Tags: |

Help Clients Choose What Is the Best Business Structure Without Fear of Unauthorized Practice of Law

What is the best business structure? Here's how to help your clients (and boost your revenue) without illegally engaging in the practice of law.

2019-12-30T15:15:49-08:00March 14th, 2019|Categories: Growth and Expansion, Partner Program, Startup and Launch|Tags: |

How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern.

But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write […]

2021-02-15T06:47:43-08:00August 9th, 2018|Categories: Growth and Expansion|Tags: |

How to Become a Virtual Bookkeeper

Coming from the corporate world, leasing office space seemed like the obvious choice when I started my own company. But after 18 months of commuting to an office and paying rent and other overhead expenses, my two partners and I realized the cost—and time—savings of transforming into a virtual business. Luckily, we all had space to work from our homes, and with the right equipment, we made the transition to being a virtual business without a hitch.

If you’re just starting out or, like us, tired of paying for office space, there is […]

2019-12-30T06:23:17-08:00July 10th, 2018|Categories: Startup and Launch|Tags: |

Don’t Let Poor Accounting Firm Management Stifle Your Growth

What barriers to business growth is your accounting firm facing? Although the answers to that question might vary from industry to industry, I’m sure most boil down to similar sentiments.

I know in my business, bandwidth can be a barrier to growth—but not bandwidth in the technical sense. Instead, we’re sometimes limited by our own bandwidth and how much our team can accomplish with the time and resources we have. Sometimes we manage our bandwidth well, and sometimes we don’t.

There were times we tried to take on a task we should have outsourced, […]

2019-12-30T05:49:02-08:00June 26th, 2018|Categories: Growth and Expansion|Tags: |

Accounting Franchises: Are They Really Worth the Money?

Traditionally, when you think about starting an accounting business, you envision building the business from scratch and all that entails—doing market research, financing your startup, differentiating your business in the marketplace, etc. But there’s another option you may not have considered: buying a proven concept of accounting franchises.

There are a number of accounting franchises available, some of which you may have heard of and some you likely haven’t. The decision to start an accounting business on your own or with the support of a franchise system depends on what kind of operation […]

2019-12-30T05:52:49-08:00June 5th, 2018|Categories: Seed and Development|Tags: |

Accounting SEO: Local Search Optimization You Need to Know

Local Search Results for Accounting FirmJust like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short.

I might be just a little bit biased since I’ve been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game-changer for an accounting practice or single accountant office.

An accounting […]

2019-12-15T16:11:20-08:00March 27th, 2018|Categories: Growth and Expansion|Tags: |

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses.

Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for […]

2019-12-15T16:16:00-08:00March 20th, 2018|Categories: Growth and Expansion|Tags: |
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