Growth and Expansion

//Growth and Expansion

Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success.

When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a […]

2019-12-27T09:48:41-08:00May 17th, 2018|Categories: Growth and Expansion|Tags: |

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria.

However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, but […]

2019-12-27T09:54:41-08:00May 9th, 2018|Categories: Growth and Expansion|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company.

One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is

2019-09-03T05:40:57-07:00May 1st, 2018|Categories: Growth and Expansion|Tags: |

Guide to Setting Up a Remote Office

Picture this: you’ve started your own business, and it’s going well. You’re gaining more clients and customers and it’s looking like you might be ready to hire an employee. But…you’ve been working out of your cramped home office and have no place for another desk. You need that employee faster than you’d be able to find and set up a new office space.

The solution? A remote employee.

Workplace technologies are rapidly eliminating the barriers geography typically presents, making it easier than ever to have a cohesive office without actually sharing a physical […]

2019-12-27T09:13:15-08:00April 11th, 2018|Categories: Growth and Expansion|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns.

Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own:

  • Maintaining a database of customers and vendors
  • Tracking customers’ accounts
  • Maintaining a database of […]
2019-12-27T09:14:35-08:00April 10th, 2018|Categories: Growth and Expansion|Tags: |

Accounting Service Pricing: Change Your Philosophy to Increase Your Profits

Most small business owners don’t charge enough for their services. Because the competition is so fierce, they typically undervalue what they offer out of fear that if they charge too much, they won’t attract enough clients or the right kinds of clients. But the truth is, the more you strengthen your relationship with your accounting clients and demonstrate your value, the more you can charge for your accounting services.

If your competitors are charging more than you, don’t make the mistake of thinking you’ll attract more clients by charging less money. More often, […]

2019-12-27T09:15:54-08:00April 3rd, 2018|Categories: Growth and Expansion|Tags: |

Accounting SEO: Local Search Optimization You Need to Know

Local Search Results for Accounting FirmJust like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short.

I might be just a little bit biased since I’ve been working with SEO for fifteen years. But I am with good reason. I have experienced the benefits of SEO first hand and I know SEO can be a game-changer for an accounting practice or single accountant office.

An accounting […]

2019-12-15T16:11:20-08:00March 27th, 2018|Categories: Growth and Expansion|Tags: |

March Madness: Small Business and How to Prepare for Victory

There are many reasons the NCAA March Madness tournament is heavily featured in the news and on television screens across the country. It’s exciting to watch and follow the 68 college basketball teams battle and try to eliminate their competition over the three weeks of the tournament. Even fair-weather college sports fans get into the matchups (your employees probably have a bracket pool going). I know in my house, the games are on constantly.

Probably the most exciting part of the matchups is seeing how the lesser-known schools do against the big guys […]

2019-12-15T16:13:21-08:00March 26th, 2018|Categories: Growth and Expansion|

Best Marketing Strategies for Small Business

Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must to keep your company thriving. Marketing is crucial in good economic times and bad. And fortunately, the best marketing strategy for small businesses doesn’t have to put you in the red.

Now more than ever, energy, enthusiasm, and creativity are the most important factors in whether your marketing works. Here’s a rundown of the best marketing strategies you can try for your business.

Marketing Must-Do’s

When you’re starting a business, you’ve got to let the whole world […]

2019-12-15T16:14:23-08:00March 22nd, 2018|Categories: Growth and Expansion|

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing tasks not in their wheelhouse are a great way to free up valuable time that can be better used to grow their businesses.

Just as with your clients, wearing all the hats in your bookkeeping business is not the best use of your skills. When does hiring expert help make more sense for […]

2019-12-15T16:16:00-08:00March 20th, 2018|Categories: Growth and Expansion|Tags: |