Growth and Expansion

//Growth and Expansion

Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.


How to Hire a Ghostwriter for Your Accounting Blog

Does your accounting business need a blog? Yes, web content like blogs helps your business rise in the search engine rankings. So, if your business website doesn’t have a blog, it’s time to create one. If you already have a blog, are you keeping it current? When potential clients see a website with an outdated blog, it immediately gives them cause for concern.

But, you may be thinking, you’re so busy running your accounting business, you don’t have the time to create and maintain a blog. Why not hire a ghostwriter to write […]

2019-09-03T05:40:46-08:00August 9th, 2018|Categories: Growth and Expansion|Tags: |

Don’t Let Poor Accounting Firm Management Stifle Your Growth

What barriers to business growth is your accounting firm facing? Although the answers to that question might vary from industry to industry, I’m sure most boil down to similar sentiments.

I know in my business, bandwidth can be a barrier to growth—but not bandwidth in the technical sense. Instead, we’re sometimes limited by our own bandwidth and how much our team can accomplish with the time and resources we have. Sometimes we manage our bandwidth well, and sometimes we don’t.

There were times we tried to take on a task we should have outsourced, […]

2019-09-03T05:40:51-08:00June 26th, 2018|Categories: Growth and Expansion|Tags: |

Automate Your Sales: 5 Chatbots With the Best ROI for Small Businesses

The growth of artificial intelligence is not rendering the customer service industry obsolete—not right now anyway—but this modern technology is changing how businesses engage and interact with their customer base. Major corporations like Marriott, Sephora, Amazon, Google, Netflix, and Facebook have launched AI interface platforms to automate their client communication, and now small businesses are recognizing the benefits of this trend as well.

When it comes to an organization’s customer relationship management strategy, the use of AI chatbots has specifically become a game-changer. From answering customer questions and troubleshooting their concerns, to producing […]

2019-09-03T05:40:51-08:00June 21st, 2018|Categories: Growth and Expansion|Tags: |

The Top 10 Guest Blogging Mistakes

Guest blogging is a tried-and-true strategy to help build backlinks and drive traffic to your website. It seems like everyone is trying to guest blog. And, if you haven’t noticed, it’s getting increasingly difficult to find a host for your guest blog. The reason for this is that website owners and bloggers are becoming overwhelmed with poorly-written requests. You’ll find greater success in placing your posts by avoiding these guest blogging mistakes.

Mistake One: Not Researching the Host’s Website

The old saying goes that you need to crawl before you can walk. The same […]

2019-09-03T05:40:51-08:00June 19th, 2018|Categories: Growth and Expansion|

Your e-Commerce Brand is Yearning for Influencer Marketing

The race of social media marketing is on and the competition is running rampant. Facebook takes the center stage with almost 2B accounts, while YouTube contends as the runner-up, having amassed a total of 1.5B accounts. Apparently, recent statistics reveal that Instagram has more than 800 million accounts under its belt, which makes it the third most recognized social media platform across the Internet.

Influential marketing is also a buzzword trending on the horizon. It has engulfed a better part of the society in its folds. Who would’ve thought that social media can […]

2019-09-03T05:40:52-08:00June 14th, 2018|Categories: Growth and Expansion|Tags: |

How to Gain Followers for Your Personal Brand

Developing a personal brand is important, and it must be done with care and precision. Your personal brand should be an accurate representation of who you are and it must also encompass the message you are trying to get across. These key elements that will attract followers your brand, but there is much more you have to do to obtain success.

When starting out in business, you may be unsure of the best ways to attract more followers. In short, you’ll need to establish an impressive online presence. This means you’ll need a […]

2019-09-03T05:40:55-08:00May 17th, 2018|Categories: Growth and Expansion|Tags: |

Freelancer Branding for Nonmarketers

Being a freelancer is a dream job for many but it is also one of the scariest business decisions you can make. Although being your own boss and escaping the cubicle sounds like the greatest thing in the world, the anxiety that comes with it does not. Wondering whether or not you’ll have enough clients to make ends meet and figuring out finances for freelancers in general usually balances out the euphoria.

However, successful freelancers didn’t get to where they are by sheer luck. Hard work and an amazing portfolio were key, […]

2019-09-03T05:40:55-08:00May 9th, 2018|Categories: Growth and Expansion|

How to Use Facebook Live for Business

Despite the reparations Facebook has recently had to make on their reputation due to privacy issues, there’s little doubt most of the platform’s 2.13 billion monthly users will stick around—and that means your business needs to stay on Facebook, too. More than 65 million businesses have a Facebook page and for now, the social media platform can still do a lot for your company.

One popular Facebook tool that helps you attract attention for your business and enables followers to get to know your brand better is

2019-09-03T05:40:57-08:00May 1st, 2018|Categories: Growth and Expansion|Tags: |

Guide to Setting Up a Remote Office

Picture this: you’ve started your own business, and it’s going well. You’re gaining more clients and customers and it’s looking like you might be ready to hire an employee. But…you’ve been working out of your cramped home office and have no place for another desk. You need that employee faster than you’d be able to find and set up a new office space.

The solution? A remote employee.

Workplace technologies are rapidly eliminating the barriers geography typically presents, making it easier than ever to have a cohesive office without actually sharing a physical […]

2019-09-03T05:40:59-08:00April 11th, 2018|Categories: Growth and Expansion|Tags: |

The CPA’s Guide to Using Accounting Automation

What does accounting automation mean to your accounting business? From one perspective, you might mourn the loss of business related to simple accounting that your clients can now handle on their own thanks to automation. No longer are most business clients in need of basic services such as data entry, basic bookkeeping or preparing simple tax returns.

Here are just a few of the lower value accounting services that accounting automation now enables clients to handle on their own:

  • Maintaining a database of customers and vendors
  • Tracking customers’ accounts
  • Maintaining a database of […]
2019-09-03T05:41:00-08:00April 10th, 2018|Categories: Growth and Expansion|Tags: |