Growth and Expansion

Browse our growth and expansion articles and blog posts to learn more about growing your start-up into a healthy and profitable business. We cover a host of topics from sales and marketing to HR and staffing.

Accounting SEO: Local Search Optimization You Need to Know

Just like traditional businesses, accountants and CPAs have many options available for promoting and growing their service revenue. One of the most vital options is search engine optimization or SEO for short. I might be just a little bit biased since I've been...

Local Search Results for Accounting Firm

The Bookkeeper’s Guide to Outsourcing

How many of your bookkeeping clients are business owners outsourcing their accounting tasks to you? If you’re lucky, probably quite a few, since small and large businesses alike have plenty of complicated financial needs. Smart business owners know that outsourcing...

In House or Outsource

Seven Tips for Optimizing LinkedIn for Accountants

With more than 546 million users, LinkedIn is the world’s largest professional network. The social network has established a solid niche for itself by focusing on workforce needs such as finding new business, searching for jobs and building professional...

LinkedIn

The Best CPA Marketing Channels for Growing Your Firm

Whether your accounting business is just starting out, or whether you’re a seasoned veteran, marketing your business is a must. It’s crucial in good economic times and in bad. In fact, during an economic downturn, choosing the right CPA marketing channels for your...

Marketing

How to Find Your First 10 Accounting Clients

Searching for the first clients for your startup accounting business might seem like finding a needle in a haystack (or, for you Harry Potter fans, like finding a Horcrux in the Room of Requirement). In reality, however, it can actually be pretty simple, thanks to...

Four people reviewing documents

Increasing Client Satisfaction in Accounting Firms

What if you could increase customer satisfaction, while also increasing your revenue and profits? What if you could accomplish both objectives without changing your existing workload or staff? In a recent webinar, we walked through the benefits moving towards a...

Create-a-Win-Win for You and Your Client

Do I Need a Startup Advisor?

A startup advisor can be invaluable to help you navigate through startup pitfalls, structure your company, find funding or scale up your business for profitable growth. I recommend a startup advisor -- provided you can devote the time to make the most out of your...

Business people discussion advisor working concept

Five Tips for Hiring Freelancers

As your business grows, so too does your payroll. Hiring can be one of the biggest struggles for growing business. The amount of time, money, and other resources needed to find, vet, hire, and train new employees are overwhelming. And, when these new employees...

Person in cafe

Ten Startup Podcasts for Today’s Modern Entrepreneur

It’s no surprise why today’s modern entrepreneurs like to listen to startup podcasts. Podcasts are portable -- a great way to get information when you can’t read but can listen.  Often podcasts contain golden tidbits that you might not pick up in a written piece....

woman with earphones and smartphone at office

Why a Business Mentor Can Impact Your Business

As a business owner, you want to use every advantage to help ensure success. One opportunity to consider is a business mentor. A business mentor is an entrepreneur with more experience than you and who’s there to help you achieve your goals. It’s someone with no...

Two Women Working At Computer In Contemporary Office

How to Attract and Retain Skilled Workers Through Culture

If you want your startup business to succeed, it is vital to cater to millennials, now the largest generation in the American workforce, according to Pew Research Center. Professionals born between 1980 and 1996 crave engagement at their jobs, and if they aren't...

Woman showing man a graph on a whiteboard

How to Rekindle Your Love for Your Business

This time of year, a lot of us are thinking about romantic love, or in my case, romantic love + business partner. But what happens when something you love — i.e. your business — isn’t bringing you the joy it once did?

Scramble tiles spelling do more of what makes you happy

Knock Your Next Networking Event Out of the Park with These Tips

All your social media efforts, blogging, and emails might not get you as far as one simple strategy: in-person networking. By building relationships with people in real time, you can pave the way for future sales success.

Still, few people actually master the art of smart networking. I’ve gleaned a few helpful strategies over my years of attending networking events to help you.

Man pointing at male icons

How Does Your Small Business Generate New Ideas?

When you first start a business, every day can bring something new and innovative to your business. But what if you run a more established small business? Wouldn't you benefit from some new ideas as well? Here are four ways you can bring innovation back to your brand.

Row of Lightbulbs With One Raised and Lit

7 Places to Find Inspiration for Your Small Biz

Ah, a new year and a fresh start for your business. I’ll admit, sometimes my ideas for CorpNet get a little stale, so I have to look for inspiration to rejuvenate my brain. Here I share five places you, too, can be inspired with creative ingenuity for your brand.

Woman in sundress leaping in weeds

10 Inspirational Tips for Entrepreneurs

Ask anyone who knows me, and they’ll tell you I’m full of inspirational advice for entrepreneurs. Now and then, I like to share what I’ve learned here to our blog readers. Hope you find them useful!

Young Female Business Owner

5 Marketing Tools I’m Grateful For

In honor of Thanksgiving this month, I wanted to share the marketing tools I'm loving right now. These are tools that you should check out, since they're free or extremely affordable, and help you do more in less time.

10 Ways to Break the Ice at a Networking Event

It’s a classic scenario: you arrive at a networking event armed with business cards and ready to make connections. But once you get there, you can’t seem to pull yourself away from the wall and mingle with everyone who acts more confident than you feel.

Casual Catering Discussion Meeting Colleagues Concept

Creating a Five-Year Business Plan

It may be hard to envision what your company will look like in five years, but smart businesses at least try to project where they want to be in the future. Having a five-year business plan can help you create a vision of where you want to take your business.

Start with the End in Mind

Have you ever considered what your exit strategy is for your business? Meaning: will you sell it down the road? Transfer ownership to a family member? Run it until you die? Even if you can't imagine ever stopping what you're doing, consider the question. Maybe you'd like to move on to a different type of business in a few years. Knowing how long you'd like to run your business and how you'd like to exit can help you in creating your five-year business plan.

Subscribe to Newsletter

Practical business and financial insights, lessons, perspectives, and know-how brought right to your inbox.

Thank you for subscribing!

100% satisfaction guaranteed or we will refund 100% of our service fees with no questions asked!