Video Marketing Advertising Concept BackgroundWhile a year or two ago, video marketing was still cutting-edge, it’s now become one of the more popular ways to reach an audience.  In fact, there are 55% more people watching mobile videos around the world than there were in 2013, and you can bet that some of those people fit your customer demographic.

Here’s why you need to add videos to your content marketing plan in 2016.

1. Videos Engage More People

We already know that sharing images on Twitter results in 18% more clicks and 150% more retweets. Video has that same power…and more. Hootsuite found that videos are shared 1200% more than text and links combined!

A video included in email can get 20% more opens and 2-3x the clickthrough rates as an email without video. It’s such a small tweak to what you’re already doing in marketing, but with really fantastic payoffs.

2. Everyone Else is Doing It

If you think you can wait to hop on the bandwagon, don’t: 96% of B2B companies plan on using video marketing in 2016. If you’re not using it, you’re basically handing market share over to your competition that is leveraging video marketing.

3. YouTube Isn’t the Only Player

Even if you hate YouTube (who could hate a site with nearly two million “cute kitten” videos?), there are other brands that can help you attract views to your video. Facebook video publishing has increased 360%, so if you already have a presence there, video can only enhance what you’re already doing. There are other channels you can publish on, like Vimeo, Vine, and directly to your website.

4. There are So Many Benefits to Reap

Video marketing is great for so many reasons, including:

  • Brand awareness
  • Finding new customers
  • Online engagement
  • Attracting new social followers
  • Boosting web traffic
  • Establishing your brand as a thought leader

5. They’re Not That Hard to Create

You’re already using your own video camera: your phone. You don’t need professional-grade videos to attract your audience. It just takes a little practice. Watch other videos in your industry to get ideas for content, then practice filming them. You’ll be a pro before you know it!